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This Week in Social Media – 7/24/2013

Social Media Marketing

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

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This Week in Social Media – 4/3/2013

Social Media Marketing

Take a look at the star-studded (okay, Internet stars) video they produced to announce it: Industry More small business owners say they find LinkedIn, Twitter and YouTube more effective than previously. Twitter is being mined for similar uses as well. Still, Facebook dominates in this space. Big Data is not a cure-all.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

As many of you know, I started the #measurePR Twitter chat back in 2010. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013.

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What Happened After I Closed Guest Post Submissions

Kikolani

In this post, I thought I would quickly share the results of taking over sole authorship of Kikolani since March, comparing eight months of analytics and subscriber data. Analytics Comparison. Next, we’ll look at mailing list conversions tracked by Google Analytics. Be sure to follow Kristi on Twitter and Facebook.

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Unmetric joins the Falcon & Cision Family

Unmetric

For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers. Brands were concerned about things like audience sizes and how fast they were growing their communities. Pictured above: The Unmetric platform in 2012.

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Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media literally is the means by which your business can relate to, exist in and influence human communities. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. This will really help you keep focused, be successful and get results.

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LinkedIn for colleges: Best practices for higher education

Sprout Social

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. LinkedIn has been used as another outlet to communicate these changes to all of the colleges’ students and alumni alike. To dive further into your own audience, you’ll need to visit LinkedIn’s Analytics.

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