Direct Marketing Observations

DECEMBER 14, 2011

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. 1) Driving traffic - The challenge in 2011 is the same in 2012. Marketers and brands will need to land the plane in 2012.

Brands 176

Brands Discount Sites SEO 176

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

Instagram 145

Instagram Social Media Marketing Survey 145

Proactive Report

DECEMBER 5, 2011

Today I am going back to the four social media trends Beverly Macy predicted would be hot in 2012 in the Huffington Post. The rise of Social Intelligence. Social media education and training. Social Media Intelligence is a sure bet in my view – see this post. Measurement.

Analytics 92

Analytics Trends Social Media ROI 92

Webbiquity SMM

DECEMBER 12, 2018

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media.

Trends 166

Trends Marketing Influencer B2B 166

Ignite Social Media

AUGUST 31, 2017

Six years ago, I published the post “ Five Not-Too-Distant Technologies that Might Change Social Media.” Just because it’s not as shiny as it was back in 2011/2012 doesn’t mean we should write it off. In 2006 Second Life was set to be the next big thing. Another, similar example is virtual reality.

Social Media 113

Social Media Project Apparel Trends 113

Kikolani

MAY 11, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. 20 Simple Ways to Boost Blog Subscribers – Find out 20 ways you can increase the number of visitors who subscribe to your business blog.

Mashup 113

Mashup Resources SEO RSS 113

Socialized

NOVEMBER 26, 2009

Here are my five social media predictions for 2010. A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Mindjumpers

JULY 10, 2012

Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. However, according to the Facebook IQ 2012 report , 41% of brands maintain at least one local country page. Local vs. global.

Activities 235

Activities Social Media Brands Guidelines 235

Buffer Social

DECEMBER 1, 2023

I was pretty nervous (in hindsight, I really didn’t need to be!).  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? When there are only 20 people, you're going to be in each other's business! What are we building on the product side?’

Team 79

Team Engineering Company System 79

Small Business Mavericks

MARCH 6, 2012

If your business has an online presence then you are now in a very competitive market. Unlike traditional bricks and mortar businesses, an online presence has to compete with a much wider range of entities. Again, rather than pushing your business at people, become one of the experts helping others.

Cost 173

Cost Strategy Forums Compete 173

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. An impressive increase from 35% in 2011 and 44% in 2012. 13% are 18 to 24. are 25 to 34.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

Bill Hartzer

DECEMBER 6, 2012

If you are familiar with Pinterest , and Tumblr , then you know how much fun it can be to create a topical board filled with pictures, articles, and videos to share with family and friends. Each new picture that you find can be a source of amusement, and introspection. What would be even better is to have a web 2.0

Microsoft 140

Microsoft Social Media Tumblr Web 2.0 140

Rebekah Radice

MARCH 6, 2017

Would you like to use video in your business, but don’t know where to get started? Want to create videos you can share on social media, but struggle to find the right tool? I’ve used Animoto since 2012 and while, in full disclosure, this is a sponsored post…. I have good news! And you can do it in a matter of minutes.

Video 134

Video Social Media Tools How To 134

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Think again.

Social Media 130

Social Media Metadata Flipboard Metrics 130

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Here are five reasons why CMOs cannot ignore the power of personalization any longer, or they may soon be shutting their doors.

Retail 217

Retail Discount Loyalty Data 217

Waxing UnLyrical

JULY 24, 2012

When there was some confusion over whether media “impressions” were being tossed out (because of said standardization), Katie clarified: @ SmartMPM #measurepr impressions are NOT being tossed out. just being clarified and better defined. Katie Delahaye Paine (@kdpaine) June 12, 2012. via @ nielsen shar.es/szPMq

Nielsen 185

Nielsen Flickr Research Metrics 185

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Devumi

DECEMBER 3, 2014

Here are a few business mistakes on social media that you can avoid to be sure that you don’t wind up being the wrong kind of Internet famous! Business Mistakes on Social Media: Learn from their #FAIL! — Todd (@BlessYouMadly) December 30, 2012. Not a whole lot of good PR there!

Social Media 92

Social Media Hashtag YouTube Video 92

Socialmedia.biz

JUNE 8, 2018

The internet continues to open new opportunities for small, mid-sized, and big businesses. For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Mindjumpers

OCTOBER 22, 2014

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? Today we are taking a look at the mobile app ‘Snapchat’, that allows for its users to send images that automatically delete themselves a few seconds after being viewed. Snapchat as a marketing tool? .

Platform 229

Platform Brands Content Mobile 229

Socialmedia.biz

SEPTEMBER 16, 2018

In a bid to compete with online shopping services such as Amazon, the social media site Instagram is currently developing a shopping app of its own. The new app will serve as competition to companies such as FourSxty and Shopify which currently promote plug-ins for Instagram business accounts to facilitate marketplace transactions.

Compete 102

Compete Instagram Fashion Sites 102

Mindjumpers

APRIL 2, 2012

Tweet During my time at SXSW, Austin 2012, I had a chance to meet up with some interesting people with innovative ideas and new products. BigMarker.com is a social network for communities. Unlimited web conferencing and streamlined collaboration tools empower communities to not only connect, but be more productive and effective.

Social Networking 221

Social Networking Communities Telecommunications Collaboration 221

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Diva Marketing Blog

DECEMBER 25, 2012

"We'll be known as the helpful store. Nope, it's not a new social commerce strategy. In the classic film, Miracle On 34th Street , Mr. Macy took chance on a different way to conduct business. Unlike the impact of Macy's initiative, social media impact reaches beyond just one customer. The friendly store.

Social Media 91

Social Media Film Foursquare Loyalty 91

Josh S Peters

FEBRUARY 22, 2013

The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. The important thing for businesses to understand is that they need apply a degree of high importance to setting up a content strategy. You’re busy running your business, keeping up with your kids, etc.

Statistics 159

Statistics ROI API Analysis 159

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Social Media Strategy in 8 Steps (Summary). highlight to tweet).

Social Media 60

Social Media Strategy How To Marketing 60

Mindjumpers

JANUARY 10, 2013

are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. To count the number of times your brand is being mentioned visually is of course great.

Brands 264

Brands Aggregator Curation Hashtag 264

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sherrilynne Starkie

JUNE 22, 2013

For example, tools that used to be for elite athletes, like the Nike+ Fuelband , are now becoming ordinary things. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012. And it can be used for good.

Data 327

Data Foursquare Conference Wikipedia 327

Webbiquity SMM

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

B2B 190

B2B MySpace Startup Social Networking 190

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. Hashtags are now commonplace in the social media landscape. Hashtags brought structure to the fledgling social media network and made it easy to categorize conversations.

Hashtag 134

Hashtag LinkedIn Instagram Twitter 134

Socialmedia.biz

JULY 14, 2016

Content is still incredibly important, but there’s a not-so-new beast called social media that many business are still neglecting and missing out on entirely. Search engines are placing higher importance on what’s coming from social media. What else ranks directly from social? Need proof? Direct Impact.

Social Media 60

Social Media NoFollow SEO Engineering 60

Social Media Strategies Summit

JANUARY 3, 2019

With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). As the brand has expanded its product offering, they have continued to show their audience how to build a lifestyle around denim. 1 Madewell.

Instagram 139

Instagram Brands UGC Travel 139

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. Mayer (one is left to assume she was unhappy with the level of productivity coming from those workers), I’m glad to see her stick to her principles.

Yahoo 250

Yahoo Widget Flickr Social Media Management 250

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom.

Meme 107

Meme Marketing Hashtag Campaign 107

Pixlee

DECEMBER 15, 2020

Gen Z is made up of individuals born between the years 1997 and 2012. This could be surprising to some brands because Gen Z is all about convenience, so this could change how they decide to market their products. . Teens and young adults are also 54% more likely to purchase a product if an influencer recommends it.

Trends 67

Trends Retail Marketing Survey 67

Techipedia: Tamar Weinberg

JANUARY 15, 2013

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Think of some of the top business people – Richard Branson, Oprah Winfrey, Bill Gates – they might have very different personalities but one trait they all share is passion.

Press Release 192

Press Release Airlines Skills Retail 192