Top Social Media Case Studies of 2012
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? How Nike Stole Social Media Gold From Olympic Sponsor Adidas (Aug 21): 2012 was dubbed the “Social Olympics” and both Nike and official sponsor Adidas planned extensive social media campaigns around the Games. What did you think were the most interesting case studies of 2012?
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. 70% of marketers plan to increase the number of different social platforms they use in 2012. Google+ is expected to reach 400 million users by the end of 2012. Social media and inbound marketing techniques have been a boon for marketers.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
So here are my 8 marketing trends to implement in your 2012 marketing plan. I think these marketing trends are a must for your SMB this year, following how the landscape “ended” in 2011 and are going to be very powerful in 2012. This will be even more prevalent in 2012. Would LOVE to get your comments and what you think 2012 Marketing Trends will be. Be authentic.
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. There you have it, the #Nifty50 Women of Twitter for 2012. Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog.
2012 Marketing: Five Ways to Power It Up
JANUARY 2, 2012
Marketing Websites 2012 marketing mana ionescuToday’s guest post is written by Mana Ionescu. . During the holidays I prepared two days of meals, made three grocery trips, and cooked for about 12 hours straight. In the end, we ate for 45 minutes each day, and the mashed potatoes were the most popular food item. Make a commitment to invest in promoting your business. No excuses. Current.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. world. Are you reading any of these blogs?
Top Social Media Stats of 2012
The Realtime Report
DECEMBER 31, 2012
UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month. billion internet users by the end of 2012. Related Stories Social Networking Stats: Twitter Tops 200 Million Monthly Active Users, #RLTM Scoreboard Social Networking Stats: 63% of Users Share Product Info on Facebook, #RLTM Scoreboard Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard. What social media stats got the most attention in the last year? new accounts are being registered per second, according to Twopcharts. UPDATE: At Facebook’s current valuation of $57.4
The Fastest and Slowest News Sites in 2012
APRIL 24, 2012
Here are the fastest – and the slowest – news sites in 2012: Home Page Page Speed Score. April 2012. April 2012 Page Speed Score. It has been a couple years now since page speed has been an official Google ranking factor and one year since the launch of PageSpeed Online , the Web-based version of Google’s tool for analyzing site performance. Yahoo! News 96. TechCrunch 91.
Jack Dorsey’s Speech at Disrupt 2012 [Full Video]
SEPTEMBER 12, 2012
“We probably need to change the name of this conference,” Twitter and Square co-founder Jack Dorsey said on September 10, 2012 from the stage of TechCrunch Disrupt in San Francisco. Photo Credit: Fast Company. Business & Marketing inspirational video jack dorsey jack dorsey disrupt jack dorsey inspirational video jack dorsey speech jack dorsey techcrunch jack dorsey video
5 Lessons for Nonprofits from Kony 2012
MARCH 12, 2012
One of the primary criticisms is that the Kony 2012 video doesn’t accurately represent the current state of affairs in Uganda and the LRA , not to mention the fact that Kony hasn’t been in that country in a while. ” Kony 2012 did that in spades. Lessons for Nonprofits from Kony 2012. You must let the truth get in the way of a good story. ” 2. ” 3.
Social Networking Stats: Twitter & Politics In 2012, #RLTM Scoreboard
The Realtime Report
DECEMBER 14, 2012
Twitter & Politics: A 2012 Recap. On Tuesday, Twitter released a recap of the past year – 2012: Year on Twitter. The tweet garnered not only the most retweets in 2012, but the most retweets in history (over 817,000, as reported by the Washington Post.). The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook.
The State of Digital Marketing 2012 [Infographic]
SEPTEMBER 28, 2012
I posted last week a post from Danny Brown about the State of Social Media Marketing 2012 report. If you haven’t had time to read that, here’s a handy infographic for ya from webmarketing123. Get the full report from Awareness here. Useful Data
Three Words for 2012
JANUARY 1, 2012
Over the past month I’ve been working on my 2012 plans and getting myself organized and set up for the upcoming year. My three words for 2012 are: Consistency, Balance, & Ship. This is actually one of my three words from 2011 that I’m choosing to include again for 2012. want to keep that up in 2012 and make even more improvements. Consistency. Balance.
15 Informative 2012 Marketing Infographics
MAY 20, 2012
We live in the age of data. The The information collected by the world’s databases grows by an astounding 40% annually. How we collect, harness, and use this content shapes our lives — our work, our relationships, everything. One way to make the fire hose of information more understandable is to use visual representations, which is why [.]. Infographics Marketing Social Media Stats
2012 Social Media Marketing Industry Report
APRIL 4, 2012
Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%).
US Mobile Ad Spending Will Top $4 Billion in 2012
The Realtime Report
DECEMBER 27, 2012
Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. The third quarter of 2012 saw a 574% jump in mobile ad spending for the automotive industry year-over-year. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising.
Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)
DECEMBER 4, 2012
2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. Here are eight disasters from 2012…. 100 Fascinating Social Media Statistics and Figures From 2012. Americans Spent a Collective 230 Millennia on Social Media During One Month in 2012. Seriously obsessed.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). In a July 2012 survey, 26% of respondents said they were interested in the iPhone5, while 74% said they were “over it”–just not that intrigued by another new Apple device. Instagram tripled its user base from 10 million in September 2011 to 30 million by April 2012.
Interactive Social Media: Add Your Favorite Tune of 2012
The Realtime Report
DECEMBER 31, 2012
Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration. Social Media Campaigns Hyperactivate.com mosaic music songs of 2012 Spotify
Facebook 2012: This Is What Success Looks Like [INFOGRAPHIC]
OCTOBER 26, 2012
2012 has been the year of many great achievements and little downfall for the social network. Acquirements of around $838M in 2012 alone, hitting the magical 1 Billion mark of active users and the IPO that turned out to be less magical than expected, but which recently has taken a turn for the better. EdgeRank Facebook Infographic content Facebook 2012 user engagementDisney.
Revisiting My 3 Words for 2012
JULY 1, 2012
We are now 50% of the way through putting 2012 in the history books. For the past few weeks my team has been busy putting together our plans for the 2nd half of 2012 and sharing them with various teams. The 3 words that I chose as my guiding pillars for 2012 were: Consistency, Balance, & Ship. Welcome to July. Remaining consistent in my fitness and nutrition. Grade: Fair.
U.S. Election 2012 & Social Media: 5 Must-Reads
NOVEMBER 5, 2012
Take a look at how social media has influenced campaigns in today’s must-reads. 8 Big Social Media Takeaways from the 2012 Election Campaign. It is with that point that this set of social media takeaways from the 2012 election begins. The 2012 Election Tracker gives viewers minute-to-minute updates on voter sentiment on Facebook and Twitter as the election unfolds.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special?
Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
MARCH 26, 2012
One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. write their own blog post to promote IWD 2012. The eCard initiative was new for 2012, so there wasn’t a benchmark, say for 2011, to set goals against. The project. And I’m really glad I did. The objectives. And I mean a ton.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).
2012 AllFacebook Marketing Conference: 5 Must-Reads
JULY 2, 2012
The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Here are 5 must-reads by AllFacebook’s Justin Lafferty that came out of the conference sessions. We will be sharing some of our own thoughts on the conference later this week. Photos, Engagement Are Keys To Facebook Marketing Success. Post a picture.
Study: The Global Social Media Check-Up 2012
JULY 23, 2012
The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. See all the survey findings here: Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller.
The Biggest Social Media Mistakes & Disasters of 2012
DECEMBER 11, 2012
Learn about some of the biggest ones brands made in 2012 (as well as lessons learned) in these must-reads. 11 Biggest Social Media Disasters of 2012. In 2012, plenty of big brands and organizations suffered serious backlashes on social networks like Twitter and Facebook for offensive tweets, questionable ad campaigns or controversial company statements.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Today, though, I want to talk about some things you should be considering for your 2012 marketing and communication plans. If you’re looking for an opportunity to use a daily deal site, keep an eye on which ones remain toward the middle of 2012. Do not consider them as your big sales plan for 2012. This is not our annual trends blog post. Consolidation. Privacy.
23 (More) of the Best Social Media Guides, Tips and Resources of 2012
DECEMBER 4, 2012
As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. Research] by Heidi Cohen.
Mobile-Only Facebook Use Climbs 23% Since March 2012
The Realtime Report
AUGUST 2, 2012
That’s 102 million people accessing Facebook every month only from mobile – a 23% increase over the 83 million mobile-only users in March 2012. Mobile ads just started showing up on Facebook in February 2012. And the second quarter of 2012 saw a modest decline of the number of daily active users accessing Facebook via personal computer. ” What do you think?
MUST READ: 2012 Edelman Barometer is out
JANUARY 25, 2012
From the post (my bold): Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. Just saw this post from Edelman: Why Your Company Needs to Structure Properly for Social Media… Right Now. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”. That’s down from 50% last year.
Five Tips for Preparing for 2012
DECEMBER 14, 2011
But 2012? Following are five tips on doing the same so your 2012 shapes up to be excellent. Where do you see yourself at the end of 2012? We spent a good portion of the year getting as lean as we could by doing some of these things in order to make cash king in 2012. Business Growth entrepreneur 2012 planning foundation goals lean and mean maintain optimism vision
The State of Social Media Marketing in 2012 [Study]
MARCH 17, 2012
Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [.]. Social Media
20 Awesome Facts About LinkedIn – 2012 Edition
NOVEMBER 21, 2012
One of my most popular blog posts over at Social Media for Law Firms is 20 Awesome Facts About Twitter – 2012 Edition so I decided to pen another similar post focused on the social media platform for business, LinkedIn. 20 Awesome Facts About LinkedIn – 2012 Edition. LinkedIn is expecting to reach 5 billion professional searches in 2012 Tweet This Stat! .
Corporate Humanism is the #1 Trend Business Trend that Matters in 2012
JANUARY 15, 2012
2012 Edition: 15 Business & Marketing Trends That Matter. … at least according to the always super smart Rohit Bhargava. This slide speaks for itself; and it’s what we’re digging deep into in Humanize. The book breaks down how human organizations work at all levels, and explains how exactly you can start helping your organization become more human.
Three Values to Hold High in 2012
JANUARY 16, 2012
Three Values to Hold High in 2012. Today’s guest post is written by Shelley Pringle. . Once upon a time in a land far, far away—actually it was in Canada so maybe not that far away for some of you—I worked for an integrated marketing communication company called Promanad. Promanad had one of the most interesting corporate cultures I’ve ever experienced. And indeed we weren’t.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
2012 Social Media Trends. But 2012 is the year it need to integrate. If you aren’t measuring your results to true dollars and cents, you may work yourself out of a job in 2012. You’ll see a big swap of print moving to the tablet in 2012. Welcome back to the real world! hope everyone had a really good Thanksgiving weekend. Reporting to All Stakeholders.
Social Media for Business in 2012 [Infographic]
Direct Marketing Observations
JUNE 1, 2012
Since it was a short week, we’re going to go with an infogrpahic from Patricia Redsicker. social media Social Media marketing
IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers
JUNE 3, 2012
Alain Heureux, IAB Europe According to the IAB Europe AdEx Benchmark Europe 2012, the online advertising market in Europe rose to a total market value of €20.9bn in 2011, a year-over-year growth by 14.5%. IAB Europe AdEx Benchmark 2012 - search and display What about the long term? IAB Europe AdEx Benchmark 2012 - CEE clearly dominates, what about Western-Europe?