The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

The Realtime Report

AUGUST 7, 2012

Unique visitors in Q2 2012 totaled 106 million, according to comScore, and pageviews dropped slightly from 9.4 In the second quarter of 2012, revenue was up 89% over the same period a year ago. revenue from Premium Subscriptions rose 82% compared to one year ago, representing 19% of total revenue in the second quarter of 2012.

LinkedIn 184

LinkedIn comScore Comparison Mobile 184

The Realtime Report

AUGUST 10, 2012

However, Luxury Daily notes that the sweepstakes form doesn’t ask for a zip code – which would help drive leads to local dealers – and that the sale event could have been marketed more “blatantly” on the Facebook page and contest entry form. Want to Unleash the LFA on a world famous racetrack?

Facebook 163

Facebook Marketing Campaign Eventful 163

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

AUGUST 8, 2012

The survey was conducted online in the spring of 2012 and drew more than 500 participants from a wide variety of professional disciplines and industries, including media, financial services, consulting, marketing, human resources, engineering, and others. There is also a webcast scheduled for August 9, 2012.

ROI 191

ROI Mzinga Analytics Social Media 191

The Realtime Report

DECEMBER 15, 2021

In the United States, startups reached an accumulated market value of $929.38 For example, investor Garry Tan put down $300,000 for a 2012 startup called Coinbase. But startups saw opportunities to thrive amid the challenges lockdowns presented. Despite business risks, the most successful startups have reached tremendous value.

Startup 91

Startup Collaboration Industry Team 91

The Realtime Report

NOVEMBER 2, 2012

LinkedIn just topped 187 million users and is outperforming Wall Street’s expectations, according to the company’s Q3 2012 Earnings Report. the company’s marketing business which saw revenue growth of 60% year over year, and represented 25% of total revenue in Q3. LinkedIn Tops 187 Million Active Users.

Social Networking 177

Social Networking Activities LinkedIn Posterous 177

The Realtime Report

JUNE 13, 2023

Because each must be made specifically for the intended location, the market is not particularly competitive. Currently the range of concerns regarding transformer security , as identified by ICF and the Congressional Research Service, can be broken down into industry concerns, natural occurrences, and resilience to intentional threats.

Energy 91

Energy Transportation Industry Overview 91

The Realtime Report

AUGUST 13, 2012

The mobile-only photo sharing app began 2012 with just 15 million users and was only available via iPhone; now, Instagram is also available via Android, and the press that came with Facebook’s acquisition of the app saw numbers swell to 80 million. How active are these top brands on Instagram? 37 have an active profile.

Instagram 189

Instagram Brands Comparison iPhone 189

The Realtime Report

MARCH 4, 2014

this relationship of higher message volume to shorter message length held true across other social platforms during several different events, including: the Masters Golf Tournament in April 2012, U.S. election night in November 2012 and a major snowstorm in February 2013. “We And the big question: what does this mean for marketers?

Eventful 170

Eventful Social Media Statistics Study 170

The Realtime Report

OCTOBER 25, 2012

Adobe’s 2012 Global Digital Advertising Update offers three reasons: format changes made in the last three quarters (Facebook Timeline). more effective social marketing by brands. Mobile engagement is also way up; around one-quarter of Facebook engagement came from mobile users. What led to the increase in brand engagement?

Engagement 194

Engagement Automotive Brands Paid Search 194

The Realtime Report

DECEMBER 17, 2012

The area will see a 48% increase in social network ad spending in 2013 (passing the $2 billion mark), growth partially fueled by its huge social network user base and variety of social networks for marketers to choose from. ” China has the world’s largest social networking market, with 307.5 growth rate) to $612.8

Social Networking 142

Social Networking Mobile Advertising Report 142

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. — Under Armour Women: youtu.be/4yUkong5zZg 4yUkong5zZg via @ youtube.

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

DECEMBER 13, 2012

Good thing: A big supermarket is giving away 5 meals to the foodbank for each tweet with the hashtag #luxevooriedereen (luxury for everyone) — Pim Stoit (@ProNoob13) December 10, 2012. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012. Lidl hyper-underestimates impact of social network marketing.

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

APRIL 29, 2014

The site has produced 1600 videos since September 2012; those videos have earned over 1.1 On Monday, BuzzFeed’s first presentation at NewFronts had a strong focus on video. billion views on YouTube. BuzzFeed’s founder, Jonah Peretti, told the crowd that “Video is the biggest shift in our business.” ” ( AdAge ).

Video 167

Video Statistics Mobile Social Networking 167

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. Keith Jenkins (@velvetescape) August 4, 2012.

Crowdsourcing 170

Crowdsourcing Travel Blogger Tourism 170

The Realtime Report

AUGUST 29, 2012

Simply Measured observes that “social is a core component” of the ice cream brand’s marketing and that “with a seamless flow between their website and all their social channels, this isn’t just something they ‘have to do.’ — Copley Square Hotel (@copleysqhotel) August 24, 2012.

Sample 180

Sample Samples Case Study Hotels 180

The Realtime Report

DECEMBER 3, 2012

1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. Kevin Harshaw, marketing director of personal care at Reckitt Benckiser, said “This year, we have decided to use our global market presence to create an initiative that will get the world talking and sharing.” The effort is capped at 2.5

Campaign 142

Campaign Retail Hashtag Price 142

The Realtime Report

SEPTEMBER 7, 2012

Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. million in the US market. billion in total revenue from the US mobile advertising market this year; a number that is predicted to reach $12 billion by 2016.

Social Networking 178

Social Networking Mobile Tumblr Foursquare 178

The Realtime Report

APRIL 7, 2014

Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek).

News 176

News Types Nielsen Social Media 176

The Realtime Report

OCTOBER 10, 2012

During February 2012 alone, internet users in China watched 1.67 However, eMarketer warns that while internet users in China may be highly receptive to online video ads, “marketers must still bear in mind the nuances of the Chinese viewer.” billion hours of online video. ”

Video 117

Video Comparison Travel Consultant 117

The Realtime Report

OCTOBER 4, 2012

The campaign launched this past Monday (October 2) and will run until the end of December 2012. This isn’t Cape Town Tourism’s first creative attempt at social marketing. Users can send their Facebook profile on a holiday to Cape Town – and earn the chance to win a trip to the city in real life.

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

The Realtime Report

JULY 10, 2012

This is a guest post by Joel Rubinson, the President of marketing and research consultancy Rubinson Partners, Inc. As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes.

Research 175

Research Facebook Compete Consultant 175

The Realtime Report

AUGUST 2, 2012

Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts. KFC Colonel (@kfc_colonel) July 30, 2012. I uploaded a @ youtube video youtu.be/ALwRdIyvGkc?a ALwRdIyvGkc?a

UGC 154

UGC YouTube Video Sites 154

The Realtime Report

APRIL 16, 2014

Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Furthermore, the larger size of these new ads could cause marketers to dish out more dough for such a coveted spot. Meanwhile, Twitter has some other tricks up their sleeve.

Twitter 187

Twitter Small Business Facebook Cause marketing 187

The Realtime Report

SEPTEMBER 25, 2012

PjKDQd — Volvo Cars US (@volvocarsus) September 19, 2012. Citing Volvo as “more of a female brand than a male brand,” she also chose Pinterest for its target audience of females ages 25-54 years old. Our #VolvoJoyride contest is winding down on 9/26. Go to @ pinterest & pin your dream road trip before it's too late!

Campaign 156

Campaign Hotels Social Media Management Influencer 156

The Realtime Report

NOVEMBER 29, 2012

Twitter has changed its guidance over the years, moving downstream into the mobile and desktop client markets, and changing the terms around API access, all of which have impacted a variety of third-party developers who had built business models based on Twitter’s initial assertions that it was in favor of an open ecosystem. You betcha.

Twitter 189

Twitter Data Wikipedia Analytics 189

The Realtime Report

SEPTEMBER 20, 2012

The vast majority – 70% – of B2C marketers are moderately to highly engaged in social media, followed closely by 63% of B2B marketers, according to Webmarketing123′s new “ State of Digital Marketing 2012 Report.” B2B and B2C marketers are spending their social media budgets in different ways.

B2B 182

B2B Marketing ROI Report 182

The Realtime Report

DECEMBER 26, 2013

AOL’s Patch has been criticized almost to no end as of late, and now the “hunt to own the lucrative local advertising market” is over for AOL. Nextdoor isn’t a brand new app by modern conceptions of time (site launched in 2011, mobile app in 2012), but it has been well-received by major news outlets.

Mobile 155

Mobile News Sports Social Networking 155