Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. That will be our top focus for next year. kishau.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

You can follow Tim on  Twitter  or on  Facebook. [ How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Tim Ware. ” to see examples and discussion.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing. The Marketer’s Guide to Google Plus by KISSmetrics.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?

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The Characteristics of A Community Manager


The Community Managers (CM). What kind of creatures are they and how can your brand benefit from having a CM on-board? I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.

How Instagram Makes Communities Better

Spin Sucks

Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better. Community. Today’s guest post is written by Christopher Ryan. Email.

Study: The Global Social Media Check-Up 2012


The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. Other interesting Facebook findings: The average corporate Facebook page’s community has increased by 275% since 2010.

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How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules

How’s your community manager doing?


Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. To train the entire organization on social media, internal social software, social business, social processes and workflows and community management. Give your community manager a membership to the Community Roundtable.

Five Tips for Preparing for 2012

Spin Sucks

But 2012? Following are five tips on doing the same so your 2012 shapes up to be excellent. Through Spin Sucks (our blog) and the forthcoming Spin Sucks Pro , I realized what I really want to do is change the perception of the PR and marketing industries. Where do you see yourself at the end of 2012? I’m not going to lie. It’s shaping up to be a good year.

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Why Communities of Practice are the Key to the Future


Some choice quotes from the post: “…What we know and do inside our organizations is insufficient to address external complexity or to be innovative… Connecting the diversity of markets and society to the organization, instead of creating firewalls, is a major challenge for leadership today. Social learning  is what flows on these networks.” Social Learning

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Chris Adams – @chrishadams. Jeffrey L.

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media  for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands.

Helping Members and their Communities Succeed: the Future of What We Now Know as Membership


The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. She could post and read about cases on this community platform; ask for advice; compare results; brainstorm on solutions; and go as deeply as she wanted into a specialized issue. We all have had these moments.

Put Content Marketing at the Heart of Your Brand Strategy


With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. This has put an emphasis on the importance of quality content within digital marketing. Have you determined a content marketing strategy?

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Upcoming events – If you’re a local business then you know how valuable it is to be involved in the community. They separate the two into what they call Narrowcast and Broadcast.

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Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Ottawa's top tweeters for 2012. How to use as a Marketing tool. Featured Ottawa Social Media Twitter Facebook Lists Online Communities Social networkSherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies. Search plus your world.

Are you strangling your community?


Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE  DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community.

A Guide to Marketing on Tumblr


As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Your tactics should aim to make your brand become a valuable asset to the Tumblr community you are trying to reach. Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr’s functionalities. Set a strategy. Become a valuable asset.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.

Having a Community Means Having a Brand: Listen to Feedback!


Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.

The State of Social Media Marketing 2012 [DATA]


———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. 50% see the need to tighten integration between social and more traditional marketing. He kindly agreed to let me repost it in its entirety.

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MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012

Blue Focus Marketing

Blue Focus Marketing ® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog”. We are very happy to announce that Blue Focus Marketing has been selected as MarketingSherpa’s Reader’s Choice – “Best Social Media Marketing Blog” for 2012! To read our Press Release Click Here > Blue Focus Marketing Press Release.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. A few highlights from the Canadian survey: “A person like me” and regular employees both saw the biggest increase in trust in Canadian Barometer history.

MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012

Blue Focus Marketing

Blue Focus Marketing ® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog”. We are very happy to announce that Blue Focus Marketing has been selected as MarketingSherpa’s Reader’s Choice – “Best Social Media Marketing Blog” for 2012! To read our Press Release Click Here > Blue Focus Marketing Press Release.

The Complete Marketing Communications Measurement Guide

Spin Sucks

The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. love that.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’ve really been thinking about this lately. I’m an advisor at Pacific New Media for a social media certificate program they are launching. Your social media community manager isn’t at work or its after-hours. start every class asking people to tell me what social networks they currently use. Why was this?

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. Proximity.

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Facebook Pages: Using Content & Conversation to Build Community


During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand. Blog Kelly Rynard

Social Media Course – $176 – 13 June 2012 Sydney with @InforumGroup

Laurel Papworth

Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. Do you work in sales, marketing or communications? She was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media.” social media 2012 Course Education Facebook June Sydney Training Twitter workshop

Is Jeremy Epstein The Yoda Of Community Marketing?


What Henry Ford, Espresso, And Community Have In Common. Now I read his blog more often than any other marketing blog. love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. After leaving Microsoft, he started his own consulting firm – Never Stop Marketing.

30 Resources and Tips for Using Pinterest to Market Your Business


just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Pinterest: Everything You Wanted to Know About 2012?s Brand Marketing. The Marketer’s Guide to Pinterest What exactly is Pinterest?

What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]


There is a frighteningly deep gap between what social consumers want and what social marketers think they want. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked. However, social marketers think consumers see customer service (59%) as the biggest benefit. little self-scrutiny never hurts.

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.

Social Design for Social Success


To create an identity shows the human need for sense of community belonging and self-esteem. Social Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. Based on our community’s feedback and input, we make emotional decisions. It is in people’s nature to be part of communities. Form your C ommunity. Summary.

How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Maintaining traditional channels like phone, email and live chat support are a must—but a solid support community can cut that burden drastically, saving you time and money. But good communities are more than support channels. Customers who participate, create content and connect with other community members become loyal brand advocates. Now, community managers run WUGspace.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity SMM

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Find the answers to those questions and many others here in 20 of the best Twitter guides, tools and reviews of 2012.

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The Big Content Marketing Fail: How Much Content Do You Need?


In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. We would specialize ourselves in online content (no one used the word content marketing yet). From content marketing to marketing content Still reading?

The Case for Integrating Social into a Larger Marketing Mix

Spin Sucks

The market research cited in the infographic demonstrates that, as much hype and discussion as there has been with social media, it has not entered the core of marketing strategy. While the online marketing blogging community talk about social incessantly, half of chief marketing officers haven’t figured out how to bring the discipline into the fold. But alas.