Trending Sources

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. That will be our top focus for next year. kishau.

How to Create the Perfect Facebook Fan Page, 2012 Edition

Techipedia: Tamar Weinberg

You can follow Tim on  Twitter  or on  Facebook. [ How to Create the Perfect Facebook Fan Page, 2012 Edition is a post written by Tamar Weinberg. ]. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Tim Ware. ” to see examples and discussion.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing. The Marketer’s Guide to Google Plus by KISSmetrics.

The Characteristics of A Community Manager

Mindjumpers

The Community Managers (CM). What kind of creatures are they and how can your brand benefit from having a CM on-board? I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.

2012 Is The Year of Visual Communication

Mindjumpers

Now, more than ever before, technology has made it easier to take part in visual storytelling with online communities. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Editorial Planning for Facebook Marketing. The benefits of using visual communication are many.

Branded Customer Communities: What Consumers Expect

Social Marketing Forum

Can branded customer communities drive more revenue than Facebook ads? Online communities are. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.]. B2C marketing Community marketing Infographics Social media marketing branded customer communities GetSatisfaction online customer communitiesAsking the question is answering it. Social networks are not the holy grail of customer acquisition, retention and loyalty.

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Marketing Tips, Tactics & Techniques. You want loyalty?

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity SMM

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?

Community Engagement: Six Tips to Engage your Community

Social Marketing Forum

Without comunity engagement you can’t continue running a good community and you won’t have any  interaction. Communities exist but to identify them, give them a place and involve them, just sharing content is often not enough. Community engagement depends on the benefits for the members constituting it. Here are some techniques to start community engagement [.].

How to Create Facebook House Rules or Community Guidelines

Harp Interactive

Facebook Page is an excellent venue for community building among brand advocates and customers (or potential customers) seeking more information, discounts, insight or customer assistance. Blog Facebook How To Policy Social Media Marketing Facebook community guidelines Facebook house rules how to set up Facebook Community Guidelines How to set up Facebook House Rules

Study: The Global Social Media Check-Up 2012

Mindjumpers

The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. As of 2012, 87% of the companies are using at least one of the major social platforms to engage with online stakeholders. Other interesting Facebook findings: The average corporate Facebook page’s community has increased by 275% since 2010.

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How Instagram Makes Communities Better

Spin Sucks

Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better. Community. Today’s guest post is written by Christopher Ryan. Email.

How’s your community manager doing?

SocialFish

Rachel spells it out perfectly: The same group of senior community leaders is increasingly frustrated, over-worked and emotionally deflated in their current roles. To train the entire organization on social media, internal social software, social business, social processes and workflows and community management. Give your community manager a membership to the Community Roundtable.

Why Online Communities are Undervalued – and often Fail

Social Marketing Forum

Online communities existed before we even heard about blogs. Since social technologies and platforms popped up, the number of possibilities to facilitate, nurture and engage online communities has exploded. Strangely enough, communities are not given the attention they deserve by businesses. Most of the time, you will find community engagement and management ideas when looking [.]. Community marketing Relationship marketing Alan Moore community management online communities Tomi Ahonen

Five Tips for Preparing for 2012

Spin Sucks

But 2012? Following are five tips on doing the same so your 2012 shapes up to be excellent. Through Spin Sucks (our blog) and the forthcoming Spin Sucks Pro , I realized what I really want to do is change the perception of the PR and marketing industries. Where do you see yourself at the end of 2012? I’m not going to lie. It’s shaping up to be a good year.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Chris Adams – @chrishadams. Jeffrey L.

6 Core Principles to Tap the Power of Social Community Participation

Social Marketing Forum

Many businesses use a “provide and pray” approach, expecting community participation to just happen. It’s just one of the reasons why communities fail. Research Social media marketing community participation Gartner mass collaboration social mediaGartner reports that many business and IT leaders fail at utilizing social media effectively because they do not understand mass collaboration. What happens instead is that users have an initial interest and [.].

Top 5 Social Media Fails of 2012

Shift Digital

Brands love social media  for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below brands are rock stars when it comes to social media marketing, but we all make mistakes here and there! Here are the top 5 social media fails of 2012. London Olympics 2012 Banned Brands.

Are you strangling your community?

SocialFish

Her new book is out and I asked her to share some thoughts about community building, a topic dear to our hearts. BUY THE BOOK – FIERCE LOYALTY: UNLOCKING THE  DNA OF WILDLY SUCCESSFUL COMMUNITIES. —————-. I was in a new client meeting not too long ago, discussing the strategy around building Fierce Loyalty into a failing community.

Why Communities of Practice are the Key to the Future

SocialFish

Some choice quotes from the post: “…What we know and do inside our organizations is insufficient to address external complexity or to be innovative… Connecting the diversity of markets and society to the organization, instead of creating firewalls, is a major challenge for leadership today. Social learning  is what flows on these networks.” Social Learning

SMS Marketing Trumps Social Media Marketing [Infographic]

Puzzle Marketer

What does this mean for marketers? SMS and MMS are powerful marketing tactics that can get your message directly to your audience and more importantly, they’ll see it. Upcoming events – If you’re a local business then you know how valuable it is to be involved in the community. They separate the two into what they call Narrowcast and Broadcast.

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Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Ottawa's top tweeters for 2012. How to use List.ly as a Marketing tool. Featured Ottawa Social Media Twitter Facebook Lists Online Communities Social networkSherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies. Search plus your world.

The State of Social Media Marketing 2012 [DATA]

SocialFish

———– Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. 50% see the need to tighten integration between social and more traditional marketing. He kindly agreed to let me repost it in its entirety.

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Helping Members and their Communities Succeed: the Future of What We Now Know as Membership

SocialFish

The community was shaped to her needs and facilitated the kind of interactions, learning and development paths she needed to practice successfully. She could post and read about cases on this community platform; ask for advice; compare results; brainstorm on solutions; and go as deeply as she wanted into a specialized issue. We all have had these moments.

A Guide to Marketing on Tumblr

Mindjumpers

As with any other social platform attended for marketing, you should set up a strategy for your brand’s use of a Tumblr blog. Your tactics should aim to make your brand become a valuable asset to the Tumblr community you are trying to reach. Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr’s functionalities. Set a strategy. Become a valuable asset.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Marketing Automation. Enjoy!

Small Businesses Online Marketing Efforts Surge in 2012 [Infographic]

Blue Focus Marketing

As marketing dollars flow from traditional to social media , more small businesses are leveraging social platforms in order to drive traffic and increase visibility. Nearly 60% of small businesses surveyed plan on spending as much or more in 2012 as they did in 2011 on online marketing efforts , according to the 2012 AT&T Small Business Technology Poll.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. This has put an emphasis on the importance of quality content within digital marketing. Have you determined a content marketing strategy?

How To Grow Your Facebook Community

Waxing UnLyrical

One that could have a vibrant Facebook community, if they could just get to that point. Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. The truth is, to grow a Facebook community you must bring people from outside Facebook into your Page. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Improving Customer Retention Using Online Customer Communities

Social Marketing Forum

Online customer communities are great ways to boost customer retention and move from retention to customer loyalty or even advocacy. Community marketing Customer relationships Customer service Social media marketing advocacy customer loyalty customer retention Dachis Group Dion Hinchcliffe online customer communities SociousCustomer retention is one of those business issues that generally don’t get attention until a crisis occurs. That is, the customers actually begin to leave. At this point, executive focus turns almost exclusively to the [.].

What Social Consumers Want and What Social Marketers Think They Want [INFOGRAPHIC]

Mindjumpers

There is a frighteningly deep gap between what social consumers want and what social marketers think they want. Here are some of the key learnings: 76% of marketers feel they know what their customers want, yet only 34% have actually asked. However, social marketers think consumers see customer service (59%) as the biggest benefit. little self-scrutiny never hurts.

The Complete Marketing Communications Measurement Guide

Spin Sucks

The Spin Sucks community is an interesting one. While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. It used to be you’d have to wait a full year to gain any metrics on whether or not your marketing and communications worked. love that.

Facebook Pages: Using Content & Conversation to Build Community

Firebelly

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. Here are some highlights from the panelists: Be authentic to your brand. Blog Kelly Rynard

30 Resources and Tips for Using Pinterest to Market Your Business

Pamorama

just started playing around with the platform, collecting images about social media and marketing and other topics. . Here are some resources, tips, and tricks to help you get up to speed and begin marketing your company on Pinterest. Pinterest: Everything You Wanted to Know About 2012?s Brand Marketing. The Marketer’s Guide to Pinterest What exactly is Pinterest?

Having a Community Means Having a Brand: Listen to Feedback!

Mindjumpers

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.

Interview with Community Manager: Ben Bateman from Square Enix

Social Media Citizens

Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.

28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Beginner’s Guide to Twitter and the Twittersphere Culture by Creative Marketing Channel. The Top 20 Twitter Clients being Used in 2012 by WindMill Networking. Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days.

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Is Jeremy Epstein The Yoda Of Community Marketing?

Firebelly

What Henry Ford, Espresso, And Community Have In Common. Now I read his blog more often than any other marketing blog. love his approach – he thinks aloud and collaborates in the open with the members of his community, shares best practices, and relentless connects people. After leaving Microsoft, he started his own consulting firm – Never Stop Marketing.

Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. A few highlights from the Canadian survey: “A person like me” and regular employees both saw the biggest increase in trust in Canadian Barometer history.

MarketingSherpa Recognizes 13 Best Marketing Industry Blogs for 2012

Blue Focus Marketing

Blue Focus Marketing ® Earns MarketingSherpa’s Reader’s Choice Distinction for “Best Social Media Marketing Blog”. We are very happy to announce that Blue Focus Marketing has been selected as MarketingSherpa’s Reader’s Choice – “Best Social Media Marketing Blog” for 2012! To read our Press Release Click Here > Blue Focus Marketing Press Release.

The Value of Matching Your Brand with a Local Community Manager

Mindjumpers

Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. It should also be a candidate positioned in the given market in which the brand is aiming to execute locally.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. It’s very difficult for small and mid-size firms to select the right interactive marketing agency — as evidenced by how often agencies get fired, and how frequently client-agency relationships subsist at a low level of productivity and mutual satisfaction. Proximity.

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