Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. No easy feat.)

HootSuite 120

HootSuite URL Analytics Forums 120

Josh S Peters

FEBRUARY 22, 2013

There are tons of books and resources out there you could read… Social Media ROI: 14 Formulas to Measure Social Media Benefits. Measuring social media ROI can be a daunting task, but not impossible. The Demographics of Social Media Users — 2012. Sometimes the last thing you have time for is your Facebook page.

Statistics 159

Statistics ROI API Analysis 159

Buzz Marketing for Technology

OCTOBER 18, 2013

All of those learnings, in turn, can result in increased clicks, higher conversion rates, more revenue and happier customers. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. percent from 2012 and almost triple the amount spent in 2011.

Retail 217

Retail Discount Loyalty Data 217

The Realtime Report

NOVEMBER 14, 2012

The study looked at Interbrand’s 2012 Best Global Brands (with the addition of Red Bull and Old Spice), evaluating their performance based on volume, total views and engagement for video content uploaded to YouTube, Vimeo and Facebook throughout the year. ” Apple just missed the top ten ranking, coming in 11th. .”

Video 183

Video Vimeo Brands Microsoft 183

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. But these conversations on messaging apps aren’t just happening between friends and family, but also between consumers and brands. As the desire for more direct communication grows, brands will need to find ways to initiate private, one-on-one conversations with their customers.

Trends 182

Trends Social Media Instagram Platform 182

Waxing UnLyrical

APRIL 8, 2013

… but whatever it was, it led to an extremely fun and engaged conversation. But it was when I asked what Sandra (and others) made of the “value of a Facebook fan” type conversation, that things got really interesting: @ shonali A2. John Trader (@John_Trader1) April 2, 2013. So far so good. This is our 3rd yr.

B2B 207

B2B Consultant Flickr ROI 207

Direct Marketing Observations

DECEMBER 19, 2011

2) That the whole ROI thing would have sorted itself out by now. Some have gotten creative, but most are of the Tweet with a link with no conversation camp….Does Sure there is, don’t do it in 2012. Can you say bite your tongue? Does it work? Let’s ask them? Is there an alternative?

Social Media 228

Social Media Policies Consultant ROI 228

Convince & Convert

JANUARY 22, 2012

Whether it’s Charlene Li’s Open Leadership , The NOW Revolution from Amber Naslund and me, Humanize from Maddie Grant and Jamie Notter , Smart Business, Social Business from Michael Brito , or Olivier Blanchard’s Social Media ROI , there is a chorus postulating that people make your company social, not tools and technology.

Comparison 129

Comparison Company Apple Exercises 129

Kikolani

DECEMBER 23, 2011

50 Posts on Engagement for Bloggers, Businesses, and Social Media Enthusiasts – Ready to start increasing your engagement in 2012? 4 Ways to Grow Your Business with Marketing Automation – If you want to increase your ROI, then implement the following 4 marketing automation ideas. Social Media / Social Networking.

Mashup 119

Mashup Resources Remix Handbook 119

Laurel Papworth

JULY 2, 2013

Those who do not yet have any social media profiles online will have them set up by the end of the course, more advanced users will be building deeper engagement and conversations. including building a hub and spoke practical demonstration session and Creating a Conversation Diary to facilitate in-depth, community building conversations.

Course 102

Course Social Media Press Release Class 102

Writtent Blog

FEBRUARY 12, 2014

93% of B2B marketers use content marketing, a 2% increase over 2012. Website conversion rate is nearly 6x higher for content marketing adopters than non-adopters (2.9% 82% of marketers who blog see positive ROI for their inbound marketing. Topics covered range from content marketing usage to consumer preferences, and far beyond.

Content 110

Content B2B Hubspot Marketing 110

Convince & Convert

JULY 17, 2012

This post is about optimizing your social media activities for improved engagement and increased ROI by building your reputation and trustworthiness in the eyes of those in your social networks. Well, relax. How can you do this? Disclosure Isn’t Just About Compliance — it’s About Putting Your Reputation on the Line.

Social Media 127

Social Media Reputation URL Badge 127

Laurel Papworth

APRIL 29, 2012

Lecture : Laurel was named in 2012 by Forbes magazine in the Top 50 Social Media Influencers globally, and Marketing Magazine named her “Head of Industry, Social Media”. OUTCOME: Students will gain a thorough understanding on how to create a Conversation Diary for better SEO, FBO and SMO rankings.

Class 85

Class Training Social Media Case Study 85

Sprout Social

NOVEMBER 15, 2016

Measuring Social Media ROI. Social media ROI is what your business gets back from the time, money and resources you’re putting toward social media marketing. The tricky thing about it is that social media ROI is different from traditional online marketing. — Barack Obama (@BarackObama) November 7, 2012.

Social Media 40

Social Media ROI Loyalty Social Networking 40

ProBlogger

JANUARY 29, 2013

Many site owners avoid multivariate testing as it seems overly complex, and most of the services on the market that provide multivariate testing are paid services, which leaves bloggers unsure of the potential ROI. In early 2012 Econsultancy.com and Redeye conducted a survey [link] that yielded some interesting results.

How To 45

How To Groups Groups Conversation 45

Later

JANUARY 1, 2020

In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. Come inside our West Hollywood studio, which was our first ever West Coast studio back in 2012, courtesy of Senior instructor Chris P.

Trends 87

Trends Instagram Marketing Influencer 87

Webbiquity SMM

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. Then he provides several tips for improvement such as participating in Tweet chats and actually conversing with people. Twitter Tips for Newbies.

Tools 203

Tools Tips Twitter Klout 203

Mindjumpers

JULY 30, 2012

Tweet Last week, Adobe Digital Marketing released their Q2 2012 Global Dig­i­tal Adver­tis­ing Update , which evaluates digital advertising activity for Q2 2012 and predicts trends for search spend growth for the remainder of the year. ROI improved by 23% in the U.S Facebook engagement rate growth. Search spend.

Report 246

Report Engagement Facebook ROI 246

Webbiquity SMM

DECEMBER 4, 2012

How can you measure (or can you measure) social media ROI ? Find the answers to those questions and many more here in almost two dozen of the best social media guides, tips, tools, insights and rants of 2012. Come with a case of beer and some great conversation, and you just might be a hit. Social Media ROI Measurement Guides.

Social Media 213

Social Media Resources Tips Policies 213

Sherrilynne Starkie

APRIL 17, 2012

Social Media Week 2012 SP (Photo credit: Fora do Eixo). Social media is fundamentally different from all other customer engagement channels in that conversations are public. In the call center context, social media becomes a customer collaboration tool for monitoring conversations and interacting publicly with consumers.

Social Media 313

Social Media ROI Collaboration Newsletter 313

Buzz Marketing for Technology

FEBRUARY 12, 2014

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Moreover, 20 percent of mobile users use it as their primary device.

Apparel 236

Apparel iPad Mobile Loyalty 236

SocMed Sean

DECEMBER 9, 2011

The word “viral” should be replaced in all conversations with the word “valuable” I know it sounds funny, but wouldn’t you rather have your content “go valuable on Twitter?” Changes that lower overhead or introduce new products and services automatically drive ROI. Social can do both.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Webbiquity SMM

JANUARY 3, 2012

social media ROI, lead quality, content marketing) will remain priorities in 2012. ” This post details a conversation she had with Craig Rosenberg about B2B website usability, effectiveness and conversion rate optimization. Holger Schulze laid out these ten predictions in January 2011. by MarketingProfs.

B2B 190

B2B Strategy Marketing Buy 190

Hootsuite

MAY 17, 2023

This ad is especially effective with the addition of “2012” because viewers instantly understand the positive connotation of winning this award for over 10 years and form an instant subconscious judgment of, “They must be good.” They constantly add new features to further improve video ad conversion rates.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Akamai Marketing

MARCH 2, 2012

I’ve recently had some conversations with people who are feeling that because they didn’t get integrate social media right away, that they’ve already been left behind. What’s the ROI of Nothing? . This simply isn’t the case. . Social media is more than just a platform.

Training 196

Training Social Media Creative Commons Case Study 196

Ignite Social Media

SEPTEMBER 14, 2016

Last week, Facebook took additional steps to help brands tie ROI to social. Facebook first introduced Offers in 2012. The success of Offline Offers can be measured with a Conversion Lift study. What this Means for Brands: Offers are worth another shot —if you haven’t taken a look at Facebook Offers since 2012, now is the time.

Brands 60

Brands Facebook ROI Discount 60

The Social Media Hat

MAY 6, 2016

Consider this : "On average, Facebook News Feed ads have a click-through rate 44x higher, and a conversion rate 5X higher, than right-side ads. And News Feed ads achieve these results at a 67 percent lower cost-per-conversion than right-side ads.". You then choose the duration of the boosted post along with the budget for it.

Facebook 153

Facebook Feed Feedly News 153

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Helps you prove ROI Social media has proven itself as a critical component of any marketing strategy. What should you look for in a good social media tool?

Social Media 70

Social Media Tools HootSuite Price 70

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Many B2B brands are concerned about proving the ROI of social. It would have been great content capturing those conversations and reactions.

Travel 93

Travel B2B Automotive Campaign 93

Convince & Convert

AUGUST 24, 2012

But the big takeaway is the July 2012 media attention for these key social media platforms – Twitter, 56%; Facebook, 40% ; which is fascinating because Facebook is much, much bigger than Twitter, yet Twitter continues to get more of the mainstream media type of attention. I mean, it’s not really an enjoyable conversation to have.

Social Media 115

Social Media API Training Class 115

Convince & Convert

MARCH 3, 2010

corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing. Forrester Research shows that from 2009-2014, U.S. Agencies, are there any other services you provide likely to grow 34% each year?

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Koka Sexton

NOVEMBER 28, 2012

Facebook’s site says they have one billion monthly active users as of October 2012. What’s been working for us is using the InsideView fan page as a way to deliver content and find new conversations. That’s an example of a positive ROI on social media. cost per lead. Image by Daily Infographic.

B2B 103

B2B Facebook ROI Campaign 103

Hootsuite

FEBRUARY 24, 2021

According to research by LinkedIn, 58 % of digital marketers have to prove social media ROI to get approval for future budget requests. TikTok: Bytedance, TikTok’s parent company, was founded in 2012. Facebook acquired Instagram in 2012 for $1 billion and WhatsApp in 2014 for $19 billion. WhatsApp: 2009. WeChat: October 2010.

Questions 141

Questions Social Media HootSuite Marketing 141

Mindjumpers

AUGUST 28, 2012

Marketers gauge the success of social media campaigns using a handful of metrics, including site traffic, conversion rate, new fans/subscribers, re-posts/re-tweets, page views and increased revenue. Significant ROIs were also reported by 15.4% billion last year in advertising alone – and the estimate for 2012 surpasses $5 billion.

Strategy 228

Strategy Facebook Metrics Advertising 228

Convince & Convert

NOVEMBER 20, 2015

Contests and giveaways are effective blog advertising formats driving high-reach monthly page views into social shares, engagement, and conversions. Bloggers go beyond views and impressions to provide sponsoring brands relevant storylines, engaging conversation, and audience participation resulting in profitable conversions.

Advertising 60

Advertising Data Collaboration Blogger 60

Writtent Blog

AUGUST 5, 2013

Conversion Rate. The total percentage of email recipients who click-through your newsletter content and convert into leads on your website is conversion rate. Not only does email have the highest ROI of any form of marketing, it’s a rock star method of driving conversions.

Newsletter 91

Newsletter Metrics Content Hubspot 91

Buffer Social

JANUARY 24, 2017

They surveyed more than 2,000 respondents from organizations of various sizes (fewer than 25 to more than 1,000) in 2012. (If Their responsibilities usually involve listening out for relevant conversations on social media, replying to comments and inquiries, and organizing social media events like Twitter chats or Facebook Live sessions.

Team 40

Team Social Media How To Social Media Management 40