Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. As I talked to my peers, I realized that there was a desperate need in the industry for something to automate the competitor tracking and benchmarking that I was doing manually. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Kikolani

MAY 11, 2012

19 Ways to Build Relationships With Blog Comments – Business blogging strategy: use these blog comment tactics to build and cultivate better relationships with your business community. The question then becomes… how do you build a community of fans? Read the benefits of having your own blog and using social media to market it.

Mashup 113

Mashup Resources SEO RSS 113

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Mindjumpers

FEBRUARY 6, 2013

It is a matter of brands understanding the true values and dynamics of a community. Divided into Q1-Q4 2012 , you can see the global brands that are performing the best and the worst – on either Twitter or Facebook. in the financial industry in Q2 to 72.3% improvement of response rate within the alcohol industry from Q2 to Q4.

Statistics 227

Statistics Analysis Groups Groups 227

Dave Fleet

FEBRUARY 7, 2011

Also: interactive marketing trends and how social media may break down gender stereotypes. Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content. 2012 will be a year of even more aggressive innovation. Interactive marketing predictions. Ultimate Fightbook.

Trends 258

Trends Facebook Sports Blogosphere 258

Laurel Papworth

MAY 31, 2012

Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm. Do you work in sales, marketing or communications? If you are, then you need to know more about digital communication and so do your staff. It’s a great half day instruction for beginners AND advanced. Book social media course.

Course 66

Course Social Media Press Release Film 66

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Ari Herzog

JUNE 16, 2011

It sounds staggering but President Barack Obama will likely break $1 billion in political fundraising for his 2012 re-election campaign. It has nothing to do with Obama himself, other than the fact that his team was the first to use online marketing strategies effectively in the execution of a presidential campaign.

Marketing 154

Marketing Campaign Adwords Upcoming 154

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. In 2012, I wrote about a supply-chain management software company called Kinaxis. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” What drives customers in your space crazy?

Conversation 167

Conversation B2B Marketing GPS 167

Mindjumpers

APRIL 11, 2012

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. How to use The Social Analytics for Marketing and Sales Effectiveness Framework. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268

Metrics Analytics Nielsen Social Media 268

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Source: r/dbrand Of course, you’ve gotta set the tone of your community with rules and guidelines and spend time moderating content.

HootSuite 120

HootSuite URL Analytics Forums 120

ProBlogger

DECEMBER 30, 2011

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. He also has a talent for community engagement. I love his blog.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Webbiquity SMM

MAY 22, 2018

They allow you to give back to your community. In 2012 he founded a creative design agency. Now it serves clients all over the world across multiple industries with a specific focus on FMCG and Fin-Tech. So what can you do to avoid being a shoeless shoemaker? 1. Run Contests. Contests are useful for several reasons.

Social Media 156

Social Media Tips Review SEO 156

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! 11 for the last chat of 2012. Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals.

Analysis 198

Analysis Metrics Questions Communities 198

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. Youtility is perhaps most effective, however, when applied to industries where there is not a lot of natural differentiation between competitors. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

Real Estate 141

Real Estate Marketing Foursquare Groups 141

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Is your audience part of the network?

Social Networking 222

Social Networking Flickr Influencer Retail 222

Mindjumpers

MARCH 5, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge.

Social Media 200

Social Media Mobile MySpace Trends 200

Ari Herzog

NOVEMBER 12, 2012

Flextronics sent its first tweet on October 1, 2012. Its Twitter biography is explicit that I am the community manager. I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 Million followers.

Instagram 139

Instagram Brands UGC Travel 139

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

Trends 87

Trends Instagram Marketing Influencer 87

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. Your social media content strategy should include a balance of your best blog articles, offers, and industry-related news. Are you currently using LinkedIn tips for B2B marketing? Online Marketing Social Media Marketing'

B2B 107

B2B LinkedIn Tips Marketing 107

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

JUNE 6, 2013

This is a very private and intimate event for the industry and media (sponsored by Google and my publisher, Grand Central Publishing - Hachette Book Group ) and it is by invitation only. In speaking with Google, they suggested that we invite 10 loyal Six Pixels of Separation community members/friends to come along (and a bring a guest).

Google 111

Google Film Eventful Travel 111

Buffer Social

FEBRUARY 10, 2023

In the tech world, people switch roles and employers more than in almost any other industry, making me even more of an outlier. In just one day’s work, you can use a wide range of skills: emotional intelligence, predictive communication, technical knowledge, troubleshooting/diagnostics, and testing.

Skills 68

Skills Team Review Hotels 68

Twist Image

MAY 9, 2012

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). canadian marketing association. digital marketing. digital marketing.

Engagement 93

Engagement Banking Loyalty Hotels 93

Convince & Convert

MAY 1, 2014

We pulled out some of the insights from each show: Water.org Chief Community Officer, Mike McCamon Mike McCamon, Water.org @mccamon Mike’s team has distinguished their work at Water.org through creative partnerships. Smaller businesses have their fingers on the pulses of their local communities and can tap into that.

Software 147

Software Social Media Skills Team 147

Mindjumpers

FEBRUARY 26, 2014

Mindjumpers’ global network consists of local country community managers, creating a platform of multinational professionals. It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. Local community manager Kiran Larange shares his knowledge.

Social Media 113

Social Media MySpace Trends Energy 113

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

The Social Media Hat

APRIL 13, 2017

I was quite surprised then when, 6 months later, she recommended me to take the role of Chief Marketing Officer for SiteSell, a company that has been helping solopreneurs like her to start online businesses since 1997. For several hours, we discussed marketing strategy and my experience. No joke: I was floored.

Review 167

Review Domain Name Training Course 167

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. It removes the need for marketing based on instinct alone. Instead of targeting general industry keywords, you can start focusing on keywords that your customers are actually searching for across their social networks.

Data 40

Data Social Media Marketing Influencer 40

Techipedia: Tamar Weinberg

OCTOBER 2, 2015

I still find myself being thrown in a marketer’s camp. I wrote a bestselling book on social media marketing, and that is what I became known for, though social media marketing is already dead. This means I’m still perceived as a key marketer. You can’t shake a title. Today, her friend request came in.

Comparison 100

Comparison Social Media Sports Social Networking 100

Firebelly

DECEMBER 23, 2011

It may be coming from my past experience in the hospitality industry – did you know my previous career incarnation as a chef? You’ve caused a stir in the market place with the clever, in-your-face GoGranny campaign. How do you fuel this passion? How will that campaign evolve? b) Grow Smart Business. c) Women Grow Business.

Domain Name 243

Domain Name Small Business Training Campaign 243

Laurel Papworth

MAY 28, 2013

Yet, according to IBM’s 2012 Global CEO Study, only 16 per cent of CEOs are on social media. Given that more and more investors are responding to social media discussions, ignoring a direct-to-market channel is surely negligent? It’s now the CEO’s job to juggle both shareholders’ and customers’ values.

Social Media 110

Social Media Insurance Training Social Networking 110

Social Media Marketing

MARCH 29, 2013

The YouTube marketing specialists at Pixability recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. Communicate a Larger Message One of the most-effective branded video campaigns of 2012 was produced by travel booking engine Expedia.

Engagement 167

Engagement Video Brands comScore 167

Pixlee

JANUARY 4, 2018

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. “The results are in, and UGC is a top priority for merchants wanting to showcase happy customers as an effective component of their marketing strategy.”

UGC 40

UGC Content Class Authentication 40

Kikolani

AUGUST 24, 2012

How to Overcome the 5 Excuses That Will Kill Your Content Marketing Efforts – Whether you have a small team in a Mom & Pop or you’re coordinating content creation within a Fortune 100, the reasons for why a team member can’t contribute are pretty much universal. Business / Career. Social Media / Social Networking.

Mashup 117

Mashup Resources How To Remix 117