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Six important shifts for social media in 2012

Dave Fleet

So, as usual, I got to thinking about the shifts I think companies need to make in their social media activities in the next year. Here are six shifts I hope to see in social media use by business in 2012. Over the last couple of years, we’ve seen a slow maturation in the way companies develop their objectives for social media.

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2012 in Recap: The Year of Visual Social Media

Mindjumpers

But 2012 was also characterised by being the year when visual content came into focus, as Sara predicted. Take for instance LEGO’s Timeline , which goes back to when the company was founded. In 2012, the photo sharing platform Instagram became immensely popular, which proved that users are increasingly visually focused.

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

Edelman recently released the results of its 2012 Trust Barometer survey. Results of the 2012 Canadian Trust Barometer. Today we announced the Canadian results of the 2012 Edelman Trust Barometer at an event in Toronto. 2012 Edelman Trust Barometer Canada and Global Results. That is, except in Canada.

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Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

All the profiles included are actually real people, not brands or companies. Ottawa's top tweeters for 2012. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

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Study: The Global Social Media Check-Up 2012

Mindjumpers

Tweet Burson-Marsteller has conducted a survey examining the social media activity of the world’s 100 biggest companies – the Fortune Global 100 companies. The Global Social Media Check-Up 2012 specifically looks into how these companies use Twitter, Facebook, YouTube, Google+ and Pinterest. Twitter dominates the picture.

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Important Findings about Social Media around the World in 2012

Mindjumpers

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. See the full SlideShare report here: Social Media around the World 2012 by InSites Consulting. Implications.

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Create Brand Value Through Local Community Management

Mindjumpers

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. For international brands and companies, it can be a challenge to control and maintain product perception worldwide. Talk to your fans in their language.