Social Media Strategies Summit

NOVEMBER 12, 2020

Adrian Domocos is a marketer with 10+ years of experience in both large (multinational) and smaller companies (startups). The SMSsummit team was able to chat with Adrian about his experience building out the Hot in Social Media blog and what advice he has for other marketers interested in building out their own blog.

Social Media 246

Social Media Startup Resources SEO 246

Mindjumpers

SEPTEMBER 17, 2012

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

Company 152

Company Tumblr Case Study Hashtag 152

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 216

Google Tips Bookmarklet SEO 216

Mindjumpers

JULY 10, 2012

Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. Local vs. global.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

JUNE 25, 2012

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing.

Report 277

Report comScore Marketing Groups 277

Convince & Convert

MARCH 15, 2013

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. in 2012 for television, digital, mobile, print, magazines, and outdoor.

Communities 138

Communities GPS How To Social Media Management 138

Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. It began when I was at my previous company in the enterprise peer-to-peer data backup space. In 2012, it was a free lunch for any brand that had a presence. Pictured above: The Unmetric platform in 2012.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Dave Fleet

FEBRUARY 7, 2011

Also: interactive marketing trends and how social media may break down gender stereotypes. Fast Company: UFC and Its Gang of 4.6 Fast Company notes that “Experimenting with new web integration is a natural fit for the UFC, a business built on the strapping backs of its early, Internet-savvy fans.&#. Ultimate Fightbook.

Trends 258

Trends Facebook Sports Blogosphere 258

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming. The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities.

Training 76

Training Course Social Media Press Release 76

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. Young explained how a German green party politician took Deutsche Telecom to court to get his own cellphone data and realised that there were some 35,000 pieces of data held for 2012.

Data 327

Data Foursquare Conference Wikipedia 327

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

Conversation 167

Conversation B2B Marketing GPS 167

Convince & Convert

JANUARY 30, 2014

From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets. Announced on January 16, Instafax is the new media extension of the BBC News’s former teletext service Ceefax, which was phased out in 2012. Read the whole entry. »

News 138

News Instagram Video Community building 138

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. Gini and Paul Evans made 2012 absolutely stellar. Content Marketing World.

Eventful 127

Eventful Social Media Forums Conference 127

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. Not only was it easy for people to share photos of their babies, people could connect with a community of other parents.

Case Study 264

Case Study Communities Campaign Study 264

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Review 186

Review Marketing Metrics Sentiment 186

Mindjumpers

JUNE 8, 2012

We’ve seen pages that create strong communities, and even movements. When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. The case recently won the Blue Award, the best possible, at Facebook Studio Award 2012. The challenge. Everything starts with a challenge.

CSR 237

CSR Small Business Case Study Communities 237

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Source: Morning Consult Great news for social media marketers, but what if your target audience isn’t Gen Z? Source: r/dbrand Of course, you’ve gotta set the tone of your community with rules and guidelines and spend time moderating content.

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. There is no silver bullet, but we can provide some examples, based on recent experiences.

Data 230

Data Sysomos Sentiment Analytics 230

Convince & Convert

MAY 9, 2013

When preparing its 2012 Annual Report, The Calgary Zoo traded its traditional PDF for Instagram. Proclaiming the 2012 Annual Report “The Year of the Penguins,” 55 photos and captions serve as the report pages and content. This is arguably a first on Instagram and companies and brands should be inspired by their creative approach.

Report 149

Report Instagram Social Media Communities 149

Social Media Strategies Summit

FEBRUARY 27, 2020

Source: PEW Surveys conducted 2012-2019. As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

SocMed Sean

DECEMBER 18, 2018

Humor, also plays a pretty substantial role in life, so it makes sense that integrating humor into your marketing and social media would make sense. Social media marketing isn't necessarily about content that goes viral. Engagement with your community should be the ultimate goal. They don’t want to be sold to. Definitely.

Social Media 220

Social Media Meme Advertising Strategy 220

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. But with so many social media platforms out there, how can your company make such a big decision? However, you wouldn’t believe how many times the question we proposed above is asked to marketers.

Social Media 130

Social Media Brands Reddit Platform 130

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Celebrating Black joy, seen through the eyes of Black women photographers.

Issues 134

Issues Survey Campaign Authentication 134

Waxing UnLyrical

NOVEMBER 27, 2012

Jen, you have no need to apologize; on the contrary, many thanks to you for being so committed to the #measurePR community! For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 11 for the last chat of 2012.

Analysis 198

Analysis Metrics Questions Communities 198

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. Social Media and marketing teams have been scrambling to figure out a strategy for Pinterest , and rightfully so – it’s a force to be reckoned with from a branding and a business-driving perspective.

Social Networking 222

Social Networking Flickr Influencer Retail 222

ProBlogger

DECEMBER 30, 2011

Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani. Her work is highly regarded in the social media community and she was recommended multiple times in the comments section on last year’s list. Marcus started a swimming pool company in 2001. Colin Wright.

Blogger 53

Blogger Blogosphere Curation Case Study 53

Social Media Strategies Summit

JANUARY 3, 2019

If this visual marketing platform is a key element of your brand’s strategy, read on for some inspiration from the top 10 brands on Instagram right now. #1 While most luggage brands focus on product features in their marketing, Away has grown out of their desire to shift this conversation. 1 Madewell. madewell / 1.2 Million followers.

Instagram 139

Instagram Brands UGC Travel 139

Mindjumpers

APRIL 19, 2012

This means that Facebook pages for brands are much more about community management and engaging your audience on an on-going basis. Share relevant key moments in your company’s history as the founding of your company, events you’ve held or launch of a product. Similar Posts: 2012 Is The Year of Visual Communication.

Engagement 277

Engagement Facebook How To Eventful 277

Webbiquity SMM

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. Now that Tom and I have compiled our lists, the word that keeps popping into my head is “community.” Active Member of the Wharton Advertising 2020 Contributor Community. ” She was featured in Fast Company and Business Insider. .”

Twitter 187

Twitter Airlines Syndication Blogger 187

Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. The company went social this fall, as CMO Catherine Hernandez-Blades elaborated in the company’s first blog post.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. They should also be passionate about social media, as well, since the role of a social media community manager can be a tough one. Ma = Marketing – DON’T look at social channels like Twitter, Facebook, and YouTube as sales channels.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Don’t spray and pray.

B2B 190

B2B MySpace Startup Social Networking 190

Buffer Social

FEBRUARY 10, 2023

In just one day’s work, you can use a wide range of skills: emotional intelligence, predictive communication, technical knowledge, troubleshooting/diagnostics, and testing. I joined in 2014 when we were still a start-up (Buffer was founded in 2012), and we were fewer than 20 people. We’re far from being an isolated team!

Skills 68

Skills Team Review Hotels 68

Convince & Convert

NOVEMBER 3, 2014

Youtility is marketing so useful, people would pay for it if you asked them to do so. This form of helpfulness is transforming the businesses of companies large and small all over the world. That’s why I co-wrote Youtility for Real Estate: Why Smart Real Estate Marketing is About Help, Not Hype.

Real Estate 139

Real Estate Marketing Foursquare Groups 139

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. Sure, the company could just donate 10,000 lipsticks, but asking consumers to participate shines a brighter spotlight on the charity.

Campaign 131

Campaign Forums Curation Social Media 131