Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training.

Training 76

Training Course Social Media Press Release 76

The Realtime Report

DECEMBER 27, 2012

If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Influencer Marketing and Product Launches: A Step-by-Step Approach.

Influencer 195

Influencer Products Marketing How To 195

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Fail to put any measurement plan in place.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm.

Course 66

Course Social Media Press Release Film 66

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Today, influencers are doing the same thing. Clients of Unmetric can see posts as far back as 2012 for many brands.

Social Media 84

Social Media Analysis How To Analytics 84

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

Talkwalker SM

MAY 26, 2016

Images and videos play an ever increasing role in the way people interact on social media, as attested by the rise of visual-oriented platforms such as Instagram, Pinterest and Snapchat, and the increasing visual focus of giants such as Twitter and Facebook. Do you want to see what these influencers are posting about your brand?

Analytics 68

Analytics Influencer Apparel Airlines 68

The Realtime Report

OCTOBER 12, 2012

The first 2012 presidential debate earned more than 10 million tweets, and was the “most tweeted event in U.S. Does it really influence users or change behavior? According to Compete’s data, the average Twitter user is 68% more likely to visit a campaign donation page than the average internet user.

Campaign 184

Campaign Sites Twitter Compete 184

Sherrilynne Starkie

NOVEMBER 4, 2012

Yesterday, Michael Geis t presented a keynote address to the IABC 2012 Canada Business Communicators’ Summit which was held in Ottawa. His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law.

Committee 312

Committee Mashup Policies Wikipedia 312

Waxing UnLyrical

SEPTEMBER 25, 2012

Some nuggets: Andrew gave us a quick overview of Kred Story, “a visual history of your social media influence” – and I will say, though I haven’t played with this very much, it does seem quite impressive. Andrew Grill (@AndrewGrill) September 18, 2012.

Klout 204

Klout Overview Influencer Hosting 204

Kikolani

MAY 11, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Blogging / Writing.

Mashup 113

Mashup Resources SEO RSS 113

Laurel Papworth

JULY 2, 2013

Sydney social media course 2013. Walk away with a social media strategy, campaign, tools. Facebook, Twitter, Social Media Dashboards, Google Plus, Social Media Measurement. Sydney Social Media Course . 29 to 31 July – Sydney 3 Day Social Media course.

Course 102

Course Social Media Press Release Class 102

Socialmedia.biz

JUNE 8, 2018

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Sprout Social

OCTOBER 8, 2018

Workout gurus and yoga influencers are found in all corners of Instagram. While individuals build up followings and influence their audience, what are brands doing to stay relevant? Let’s take a look at how five fitness brands are winning at social media. The company frequently features stories from the community.

Social Media 93

Social Media Brands Instagram Training 93

Buffer Social

JUNE 30, 2017

Do you remember your first social media profile? Or, how about your first social media post? Social media has changed and evolved so much since the early days, it’s almost hard to believe how far we’ve come. How people use social media has changed as well. Let’s dive in!

Social Media 111

Social Media MySpace Hashtag News 111

Pixlee

AUGUST 10, 2020

Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . A social media contest , or ‘hashtag challenge’ is basically when a company asks users to create content based on a certain task, tag them using the hashtag, and share the content. .

Video 98

Video Marketing UGC Hashtag 98

Waxing UnLyrical

APRIL 26, 2012

Unless you’ve been under a rock since the beginning of 2012, by now you’ve heard of little thing called Pinterest. While I haven’t given in to the craze yet, it’s impossible to ignore its meteoric rise in the world of social media, not just within our industry but in mainstream adoption. Will this be a supporter or driver?

Social Networking 222

Social Networking Flickr Influencer Retail 222

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Short-form video refers to video content that is between five seconds and ninety seconds long.

Video 112

Video HootSuite How To UGC 112

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. What is dark social? Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Waxing UnLyrical

FEBRUARY 21, 2012

A little of what Alan said: “[In my new role I work on] as much pre-campaign data-4-insights for clients & new biz as during+post-campaign measurement. [I] To catch up on the chat with Alan, as well as to read his predictions for measurement in 2012, you can download the transcript of #measurePR with Alan Chumley on Jan.

Flickr 165

Flickr Mobile Campaign Influencer 165

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. Social Media Workshop Outline. Nine Steps of a Social Media Strategy.

Class 85

Class Training Social Media Case Study 85

Pixlee

NOVEMBER 3, 2016

Social media data analytics is the foundation of an advanced, effective digital marketing campaign. With social media analytics, businesses can see exactly how customers perceive and interact with their brand, allowing them to make strategic changes that move the needle for the business. What Is Social Data?

Data 40

Data Social Media Marketing Influencer 40

Buzzlogix

APRIL 16, 2017

Social media has become one of the leading advertising platforms in recent years. Each week, a new tool is introduced to help improve social media management team’s productivity or to help curate the best content. Social Media Management, Monitoring and Dashboards.

Team 40

Team Tools Social Media Marketing 40

Waxing UnLyrical

MARCH 14, 2011

While I was an early adopter of social sites like LinkedIn, most PR pros weren’t generally using social media for PR purposes. It’s the title of a popular book on social media. This is an important tool in both a counterinsurgency strategy and a PR campaign. Sphere of Influence. An extended community.

Vocus 274

Vocus Flickr Training Posterous 274

Keyhole.co

SEPTEMBER 12, 2023

Is looking for your campaign tweet from 2012 exhausting? Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram. Hashtags group together similar conversations on social media platforms. However, don’t jump on every trend.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Bare Feet Studios

NOVEMBER 17, 2012

Bloggers do have influence and reach – that is why you want them on your team. And bloggers and social sharers, you have a responsibility to disclose when you receive something for free. Please do me a favor too: share this with your colleagues so I can close this topic y the end of 2012!

Communities 86

Communities Social Media Blogger Delicious 86

Convince & Convert

APRIL 11, 2014

bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son.

Automotive 141

Automotive Campaign Engagement Social Media 141

Kikolani

MAY 28, 2013

We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Social Media Examiner. Social Triggers by Derek Halpern. Chris Brogan. Convince & Convert by Jay Baer. Duct Tape Marketing.

Case Study 168

Case Study WordPress Study FeedBurner 168

ProBlogger

DECEMBER 30, 2011

This year, I tried to go outside of the social media echo-chamber and focus on people who are expanding beyond their blogs. ” I think Maria will be an influence on curators for years to come. Kristi Hines is a freelance writer, online marketing consultant, and social media enthusiast that blogs at Kikolani.

Blogger 53

Blogger Blogosphere Curation Case Study 53

The Realtime Report

AUGUST 27, 2019

Other popular roles include Social Media Manager (7,560), UX Designer (2,500) and Digital Marketing Manager, with no less than 2,170 individual online searches per month. Influencer Marketing. Since 2007, we can see the role has steadily decreased in popularity before reaching a low point in 2012. UX Designer.

Marketing 79

Marketing CPC Trends SEO 79

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buffer Social

JUNE 8, 2016

With this in mind, we wanted to take a look back and tactics that may have worked in 2012 or 2013, but aren’t quite so effective nowadays. Let’s get started… We’ve rounded up five social media tactics that are ready to retire. Linking to influencers just so they’ll share your content. The problem?

Social Media 40

Social Media Policies Influencer Video 40

Proactive Report

SEPTEMBER 5, 2012

We’re certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase decisions. In 2006 the Edelman Global Trust Barometer reported that for the first time a “person just like me’ was the number one trusted influencer.

Reputation 90

Reputation Sample Samples Social Graph 90

Keyhole.co

FEBRUARY 13, 2024

The app launched in 2012 and has steadily made inroads into destroying the hassles of dating and matchmaking. Likewise, Tinder’s marketing strategy revolves around its raison d’etre, rolling out features and online campaigns emphasizing personalized stories and authentic user needs. Tinder barely needs an introduction.

Social Media 59

Social Media Engagement Strategy Meme 59

Sprout Social

MAY 10, 2019

This hasn’t necessarily been a well-kept secret, though, as in 2012 YouTube unveiled a focus on “watch time,” while its parent company, Google, has held a patent for “Watch Time Based Ranking” since 2013. It’s clear that if you are thinking of running your own YouTube campaign, you will have some competition.

YouTube 111

YouTube Strategy B2B Marketing 111

Social Media Strategery

APRIL 3, 2014

Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. There’s paid media, earned media, owned media, shared media, and something called omni-channel media.

Syndication 103

Syndication Marketing Advertising SEO 103

Later

JANUARY 1, 2020

It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing.

Trends 87

Trends Instagram Marketing Influencer 87