Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. In some ways, social media is growing up, but in other ways we’re just getting started. But this is a dynamic field and we’re sure to see changes in 2012 too? What should businesses plan for in 2012 and what should they be looking for?

Social Media 217

Social Media Trends Smart Phone ROI 217

The Realtime Report

DECEMBER 31, 2012

Have you shared your favorite song of 2012? Social marketing solutions company Hyperactivate.com has created “the world’s first social media music mosaic” — powered by Spotify, the project aims to share everyone’s favorite tunes in 2012 via an interactive, social media collaboration.

Social Media 142

Social Media Project Collaboration Hashtag 142

Mindjumpers

JANUARY 18, 2012

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. To demonstrate the growth of social channels in the last one year, here is an interesting infographic designed by Internet marketing firm Dream Systems Media based on the data provided by AdAge.

Social Media 280

Social Media Statistics Mobile B2B 280

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B SEO Marketing 245

The Realtime Report

SEPTEMBER 5, 2012

New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Under Armour Women (@UAWomen) September 4, 2012. Under Armour Women (@UAWomen) September 4, 2012. The campaign will also include more traditional commercial spots on E!,

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Instagram has a selection of campaign images. Pinterest features exclusive, behind-the-scenes photography from the photo shoot.

Campaign 189

Campaign Platform Social Media Microblogging 189

yMarketingMatters

JANUARY 19, 2012

What a year was 2011 for social media and marketing! I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. As I’ve said before, social media needs to be INTEGRATED into your overarching marketing plan. Very bright.

Trends 279

Trends Marketing Mobile Wireless 279

The Realtime Report

AUGUST 23, 2012

President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. both campaigns averaged two posts per day on Facebook.

Campaign 181

Campaign Engagement Social Media Study 181

Mindjumpers

MARCH 19, 2012

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Things move fast in social media. The Fiestagram campaign is a great example of how a brand can involve people through visual content.

Communities 273

Communities Authentication Feed Feedly 273

The Realtime Report

DECEMBER 27, 2012

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising.

Mobile 170

Mobile Automotive Sports Travel 170

Waxing UnLyrical

MARCH 12, 2012

And while much has already been written about the campaign, including this terrific Forbes piece on social media lessons , here are a few things nonprofit organizations should keep in mind when using digital media to further their causes: 1. ” Kony 2012 did that in spades. That’s a good thing to do.”

Film 246

Film Video Exercises Sites 246

Mindjumpers

JUNE 25, 2012

Tweet Cannes Lions International Festival of Creativity 2012 was held last week and was the 59th annual festival. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food. Here you can see the concept of the FuelBand: Similar Posts: Best Use of Social Media: The Winners of Bees Awards.

Film 168

Film Small Business Curation Mobile 168

SocMed Sean

MARCH 1, 2022

Here are some thoughts about including YouTube as an effective part of your campaigns. Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. Is YouTube dying? Is YouTube still a good platform?

YouTube 204

YouTube Strategy Automotive Marketing 204

SocMed Sean

MARCH 3, 2022

Launched in March 2010, by January 2012, Pinterest had almost 12 million users, making it the fastest site in history to break the 10 million visitor mark. Here are some thoughts about including Pinterest as an effective part of your campaigns. This made it feel a bit like a spammy social media network.

Strategy 195

Strategy Marketing Automotive Campaign 195

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. Social Media Gone Mobile. The number has also risen 8.4%

Campaign 235

Campaign Facebook Marketing Mobile 235

Jason Yormark

MAY 7, 2012

I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. They turned to social media as an area to focus on and I had the opportunity to craft and implement a plan for them.

Social Media 249

Social Media Case Study Marketing Project 249

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Just recently she started to create her first social media course. Thanks to Hazel for sharing her thoughts on the use of humor in social media. They don’t want to be sold to.

Social Media 220

Social Media Meme Advertising Strategy 220

Laurel Papworth

APRIL 21, 2012

I’ll be teaching a couple of 1/2 day step by step social media course in Perth on 27th April, 2012 while I’m there for the #Media140 conference. Step by Step Social Media. You probably already know a little of Facebook, Twitter and social bookmarking. social media training.

Training 76

Training Course Social Media Press Release 76

Laurel Papworth

JANUARY 30, 2012

If you are in Sydney, Melbourne or Brisbane I am teaching some one day hands on courses on social media campaigns, Facebook and Twitter, also 1/2 day courses on LinkedIn or Google Plus. Social Media Campaign (one day course). Sydney 6 March 2012 More Information Here. This is very intensive course.

Training 76

Training Social Media Class Course 76

The Realtime Report

SEPTEMBER 5, 2012

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

Crowdsourcing 170

Crowdsourcing Travel Tourism Blogger 170

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. This includes: Take the time to listen.

Brands 148

Brands Marketing Real Estate Collaboration 148

Firebelly

OCTOBER 9, 2013

The Patient Protection and Affordable Care Act (aka Obamacare) health insurance exchanges have opened and social media is being used to both promote and debate the new law. Part of that marketing campaign is a social media push, designed to be cool and sexy. Read all about it below.

Health Care 155

Health Care Social Media Insurance Hashtag 155

SocMed Sean

JANUARY 21, 2012

There is no doubt that 2012 is going to be THE year of social media. Hand social media activities over to a junior staff member or intern with no communications experience. Those are all important factors in how NOT to engage in social media. Fail to put any measurement plan in place.

Social Media 280

Social Media Tumblr StumbleUpon Digg 280

Laurel Papworth

MAY 31, 2012

Workshop training on social media strategy and campaigns – I’m teaching (doing a practical session, showing how to set up Facebook, Twitter, blog etc) an afternoon course with Inforum Group. Book social media course. Social Media Training June 2012. Wednesday 13 June 2012, 2pm-6pm.

Course 66

Course Social Media Press Release Film 66

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. Not surprisingly, social network usage, e-commerce as well as social gaming is growing. Read the entire report here.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

Social Media 186

Social Media Strategy Case Study Airlines 186

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Social media marketers know that it’s not how big your audience is, but the way they engage with your content.

Social Media 84

Social Media Analysis How To Analytics 84

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. luxevooriedereen — Bart Aerts (@b_aerts) December 11, 2012.

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

The Realtime Report

OCTOBER 4, 2012

The campaign launched this past Monday (October 2) and will run until the end of December 2012. This isn’t Cape Town Tourism’s first creative attempt at social marketing. That campaign resulted in over 36 million Twitter impressions in just three weeks. Watch a video explaining the campaign here:

Tourism 181

Tourism Social Media Travel Crowdsourcing 181

Unmetric

APRIL 2, 2019

We believe it will provide other brands inspiration for their own creative briefs and campaigns. A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. Why are their fans—the self-proclaimed BTS Army—so loyal? The rise of BTS.

Social Media 97

Social Media Brands Marketing Tourism 97

Bare Feet Studios

MAY 31, 2012

We are so thrilled to be one of the three finalists for the 2012 Annual Pacific Edge Magazine business awards: best social media campaign. As founder of the Hawaii chapter of the Social Media Club (SMCHI) , I am giddy happy that four of our members are finalists in the overall awards.

Campaign 81

Campaign Social Media Airlines Travel 81

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. Turning to social media and Pinterest especially seems strategic as a forum for taking their support to the next level while raising awareness for Look Good Feel Better.

Campaign 131

Campaign Forums Curation Social Media 131

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Any social media updates that we missed? Facebook updates Pages Manager for IOS – Facebook released version 3.0

News 176

News Types Nielsen Social Media 176

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. The effort is capped at 2.5

Campaign 142

Campaign Retail Hashtag Price 142

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. And with the difficulty to provide sufficient regulation and oversight to social media, many people have become frustrated with Facebook. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Travel Marketing 130

Mindjumpers

DECEMBER 9, 2015

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. India is a mobile first country where 41% of total mobile users are active on social media.

Social Media 100

Social Media Trends Mobile Social Networking 100