Webbiquity SMM

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Social Media 245

Social Media B2B Marketing SEO 245

The Realtime Report

AUGUST 13, 2012

Four in 10 of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. How active are these top brands on Instagram? But overall, luxury brands are the real leaders on Instagram - Burberry, Tiffany & Co. 37 have an active profile. 26 post more than one photo per week.

Instagram 189

Instagram Brands Comparison iPhone 189

The Realtime Report

NOVEMBER 5, 2012

Instagram adoption growth is outpacing that of other social networks among the world’s top 100 brands, according to a new report by Simply Measured. The majority (54%) of the top 100 brands are now using Instagram, according to the study. Between August and November 2012, brand engagement has increased significantly.

Instagram 178

Instagram Brands Mobile Study 178

The Realtime Report

JANUARY 10, 2013

According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.” 297% growth in the number of replies brands sent on Facebook and Twitter. 393% growth in the number of replies brands sent on Twitter. 393% growth in the number of replies brands sent on Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

Mindjumpers

NOVEMBER 23, 2012

As of 2012, social is already too big to ignore. In the beginning of this year, Sara predicted that 2012 would be the year of visual communication – and she was quite right. It’s an example of a company truly taking part in activities similar to those of a media company by offering a non-branded service to their target group.

Social Media 269

Social Media Nielsen Aggregator Mobile 269

Idaconcpts

FEBRUARY 15, 2013

The use of smartphones among consumers continues to grow as they continue to use apps for purchasing goods and services and search for different brands. Gartner recently reported that smartphone sales in the fourth quarter of 2012 went up to 207.7 Businesses can use this app to increase brand presence and sales.

Brands 177

Brands Foursquare HootSuite Tumblr 177

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Sites 225

Mindjumpers

MAY 22, 2013

The number of mobile active users is up 54% from last year, so Facebook is really accommodating to their users’ behaviour and needs. Similar Posts: What Facebook’s New News Feed Means For Brands. 2012 in Recap: The Year of Visual Social Media. 2012 in Recap: The Year of Visual Social Media. Photos: Facebook.

Facebook 226

Facebook Activities News Feed 226

Mindjumpers

JUNE 27, 2012

Tweet Last month, I asked the question: “ Should brands give up on QR codes ” ? Now, a new and maybe even more engaging alternative has arrived, which might replace the QR codes and allow for brands to interact with their users in unique ways: Blippar. Mobile augmented reality for consumer engagement. Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

The Realtime Report

DECEMBER 28, 2012

Those who share product information on social media are most likely to do so on Facebook, according to a recently released study by 8thBridge. Over two-thirds (70%) of survey respondents would rather hear about a new product from a Facebook friend than from a brand. Many (31%) don’t share product info at all via social channels.

Social Networking 180

Social Networking Products Posterous Tumblr 180

Convince & Convert

AUGUST 25, 2013

If your marketing is sufficiently useful, your audience will keep your brand close – on their home screen, in their inbox, in their Twitter and Facebook feeds – and, when they need you, they’ll access whatever it is you’re bringing to the information party. The Fragmentation of Brand Value.

Mobile 149

Mobile Apple iPhone Applications 149

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279

B2B Marketing Mobile CPM 279

Twist Image

JANUARY 9, 2013

Consumers are fundamentally ahead of brands when it comes to technology and social media. It is the battlecry by which us marketers hope to shake and wake brands up to the realities of our new world. Perhaps the brands are not alone. brand strategy. mobile app. mobile device. Playing to the one percent.

Tumblr 106

Tumblr Sample Samples Mobile 106

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Now, with the drought of 2012 creating extreme conditions for farmers across a great swath of the U.S.,

API 178

API Education Social Media Research 178

Waxing UnLyrical

DECEMBER 11, 2013

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260

comScore 199

comScore Smart Phone SMS Advertising 199

Pixlee

FEBRUARY 2, 2018

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. Knowing the industry was moving to mobile, the brand took a mobile-first approach.

Products 67

Products Class SMS Mobile 67

Twist Image

FEBRUARY 22, 2012

From The Next Web news item: " money continues to be poured into traditional mediums like print, radio and TV, despite the fact that Web and mobile platforms appear to be far more engaging with highly trackable and measurable results. the most valuable demographic behind the emerging potential of mobile advertising. advertising.

Advertising 102

Advertising Mobile Analytics Class 102

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). While it’s important for brands to make use of various types of marketing channels, uploading videos directly to Facebook can greatly benefit your page.

Video 60

Video Tips Facebook YouTube 60

Twist Image

MARCH 7, 2017

With every day, our usage and connection increases, so even studies done last year on these topics, may not be correct as we use these devices now to do more and more (like control our homes, TVs, garage doors, alarm systems, thermostats, etc.). . mobile phone. mobile phone. What do you think? addictive technology. connectivity.

iPhone 61

iPhone Banking Travel Notification 61

Social Media Marketing

FEBRUARY 25, 2012

While it's true that women make up the majority of users (some 70-80% as of the end of January 2012 ), as I wrote above, it's about universal human nature and how we connect with each other. The other question that's being answered daily by brands jumping into the fray is, "how can I use Pinterest for my business?" Shame on you.

Apparel 167

Apparel comScore Delicious Posterous 167

Mindjumpers

JANUARY 7, 2013

Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Twist Image

MARCH 28, 2013

It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. We are building the next generation of location-based mobile apps that, for the first time, engage with users at the scale that personal interaction actually takes place. location based mobile app. mobile app.

GPS 81

GPS Retail Apple Marketing 81

Webbiquity SMM

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

FEBRUARY 17, 2015

Humanity-infused customer experience is what Bellhops is all about, and my recent experience with them was so remarkable, I wrote a case study about it. Bellhops – Inserting Humanity Into the Moving Process Founded in 2012, Bellhops is a startup company that seeks to be the Uber of moving.

Case Study 60

Case Study Nielsen Study Process 60

Mindjumpers

AUGUST 7, 2012

Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. The study is based on the findings of a survey on Americans’ use of the Internet. use Twitter as of February 2012, and 8% are daily users. Similar Posts: The Impact of Mobile Web Usage [Infographic].

Study 264

Study Twitter Mobile Survey 264

Proactive Report

JANUARY 5, 2015

And he says that you probably already know why your brand might be the subject of the reputation crisis in the future. Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. It must be mobile-responsive. I totally agree.

Reputation 40

Reputation Airlines Review System 40

Socialmedia.biz

JUNE 8, 2018

This process enables them to increase brand awareness and capture profitable trends. With more than 250 platforms claiming to help companies assess mentions and track their engagements and brand performance on various social media platforms, it can be challenging to choose the right one. Markwire is the owner of Sysomos.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Mindjumpers

OCTOBER 4, 2012

InSitesConsulting recently released a report of the status of social media in 2012 with more than 2.000 facts & figures about social media in 19 countries. Mobile is the perfect accelerator for social media adoption and usage: 51% of internet users are smartphone owners and social network apps are the most popular ones.

Social Media 239

Social Media Collaboration Report Instagram 239

Mindjumpers

JULY 5, 2012

Tweet As yesterday’s tip on our Facebook page advised, the SoLoMo (Social, Local, Mobile) revolution of how we interact on social media platforms refers to the need of an intensified focus on use of mobile devices in daily life of social media. It is not only BDAs that are gearing up for the mobile platform. Where do you start?

Mobile 247

Mobile Social Media Module Statistics 247

Mindjumpers

DECEMBER 14, 2011

has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012. It aims to list the changes about to impact brands of all sizes in the coming year. The Role of Mobile in (Social) Marketing. For this reason, Awareness Inc.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

The Social Media Incubator

MAY 31, 2013

Is your business prepared to brand itself on tablet computers and other mobile devices? So what can small businesses do to continue to adapt to the mobile market? Results of a study done by Google in 2012 revealed these useful findings: 75 percent of people prefer a mobile-friendly site.

Mobile 148

Mobile Small Business Sites Research 148

Buzz Marketing for Technology

FEBRUARY 12, 2014

Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. As advanced as some brands and in-house digital marketers may believe they are in responsive design, there are still quite a few challenges that optimization experts and digital marketers must heed.

Apparel 236

Apparel iPad Mobile Loyalty 236