Mindjumpers

JUNE 5, 2012

Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. The photos are interesting as they tell a story and show the brand identity.

Engagement 277

Engagement Instagram Crowdsourcing Upcoming 277

Mindjumpers

JUNE 27, 2012

Tweet Last month, I asked the question: “ Should brands give up on QR codes ” ? Now, a new and maybe even more engaging alternative has arrived, which might replace the QR codes and allow for brands to interact with their users in unique ways: Blippar. Mobile augmented reality for consumer engagement. Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Sites 225

Twist Image

MARCH 20, 2014

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram? advertorial.

Instagram 97

Instagram Brands iPhone Adwords 97

Buzz Marketing for Technology

DECEMBER 8, 2010

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279

B2B Marketing Mobile CPM 279

Ignite Social Media

JANUARY 6, 2020

(Bonus: The first video to hit one billion views was Psy’s “Gangnam Style” in 2012. Instagram is launched to the public as a mobile iOS app in October 2010, becoming the top free photo-sharing app on the first day and gaining 25,000 users. Shopping and buying directly through social media platforms will become the new norm.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Mindjumpers

MARCH 5, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

Social Media 200

Social Media Mobile MySpace Trends 200

Ignite Social Media

JULY 31, 2017

Facebook brand pages didn’t exist in 2007 and the focus was around one to one engagement and community building. In 2011/2012, there were new media opportunities and there was a push for brands to buy fans to build a following and reach. of brand’s audience. In 2015/2016, organic reach was down to 2.6%

Social Media 84

Social Media Trends Community building Hosting 84

The Realtime Report

DECEMBER 28, 2012

Over two-thirds (70%) of survey respondents would rather hear about a new product from a Facebook friend than from a brand. However, ‘likes’ do not carry the same weight as friend recommendations: 64% said that more Facebook “likes” on a product do not increase the likelihood that they will buy that product.

Social Networking 180

Social Networking Products Posterous Tumblr 180

Mindjumpers

DECEMBER 9, 2015

India is a mobile first country where 41% of total mobile users are active on social media. The increasing affordability and use of Smartphones as internet devices means India is serving data to almost one billion mobile phones, and an individual spends an average of 3 hours on social media every day irrespective of device.

Social Media 100

Social Media Trends Mobile Social Networking 100

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S.

Statistics 111

Statistics Marketing Travel Buy 111

Mindjumpers

DECEMBER 11, 2012

A survey done in 2012 by McKinsey, showed that 95 percent of those living in Tier 1, Tier 2, and Tier 3 cities are registered on a social media site and proves at the same time to be the most active users. They prefer services that have a good mobile interface, services like Sina Weibo & Weixin (WeChat). They only speak Chinese.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Convince & Convert

MARCH 22, 2013

Alix Hart, Best Buy @trahla. Alix Hart , Brand Marketer at Best Buy , joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the “showroom” effect as a brick-and-mortar retailer. via Best Buy on Facebook. via Best Buy on Facebook.

How To 129

How To Retail Buy Mobile 129

Twist Image

JANUARY 3, 2012

While many article and columns look back at the year that was or posture on the year that will be, it's becoming abundantly clear that 2012 will - without question - be the "Year of More.". Along with the slew of customer service gaffs we've seen businesses go through in the past five years, this has forced brands to become (somewhat) social.

GPS 106

GPS Microsoft Apple Loyalty 106

Twist Image

JUNE 16, 2013

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. impact mobile. mobile consumer.

Retail 80

Retail Committee Forums Mobile 80

Pixlee

FEBRUARY 2, 2018

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. Organizational Buy-in From the Top Down was Critical. In 2012, Kelly and Dennis Maloney, the Chief Digital Officer, went to the Board and outlined the threats to the business.

Products 67

Products Class SMS Mobile 67

Dave Fleet

FEBRUARY 16, 2016

The (actual) year of mobile. The difference with this new wave of innovation is two-fold: Social media is no longer a niche phenomenon – it is actively building and shaping brands. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Convince & Convert

MARCH 15, 2013

Jake agrees, explaining that each and every market the brand is in seems to be defined by very passionate users. This has helped the Garmin brand become an educational powerhouse across communities and industries. in 2012 for television, digital, mobile, print, magazines, and outdoor. HolySocial! The report shows that $6.7

Communities 138

Communities GPS How To Social Media Management 138

Mindjumpers

FEBRUARY 26, 2014

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

Social Media 113

Social Media MySpace Trends Energy 113

Twist Image

JANUARY 31, 2014

It seems like only yesterday, when everybody was complaining about Facebook''s lack of a mobile presence. Their initial strikes at a mobile app were simply lesser versions of their Web-based experience. The output of this shift from Web-based to mobile-primed could not have happened at a better time. Then, something happened.

Flipboard 96

Flipboard Facebook Journal Mobile 96

Jon Loomer

APRIL 20, 2017

Revenue can be broken down into phases for my business: Phase 1: Consultation fees only (Aug 2011 – Mar 2012). Phase 2: Consultation fees, static virtual products and affiliate sales (Apr 2012 – Dec 2013). My business was profitable by the end of 2012. This was a natural progression for me. It was inefficient.

Training 143

Training Discount Module Software 143

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Because of this, many brands opt to cross-post the same video across multiple social media platforms.

Video 112

Video HootSuite How To UGC 112

Twist Image

JUNE 30, 2012

Does it matter which device a consumer uses to connect with a brand? Think about this question another way: does the rise of the tablet make for a different shopping experience when compared to the desktop or mobile Web? After buying a tablet, 29% of tablet owners claimed they stopped surfing the Internet via their PC and/or laptop.

iPad 97

iPad MySpace Microsoft Apple 97

Twist Image

DECEMBER 13, 2014

There''s a reason (actually, there are many reasons) why Facebook was so aggressive in their acquisition of Instagram for about a billion dollars back in 2012. The "winners" are the ones who are image-based, mobile and social. That''s right, Instagram as a platform for buying and selling of products and services.

Instagram 85

Instagram MySpace Mobile Influencer 85

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. The mobile version will be retired on July 31, 2012. How did you come to this decision? .

RSS 86

RSS Social Media Netvibes Radian6 86

Twist Image

FEBRUARY 9, 2012

I was recently in New York City giving a presentation at the National Retail Federation 's Big Show 2012 event. I was part of the Shop.org First Look series and talked about the massive changes that retail will face as technology, Social Media and mobile collides at the retail level. big show 2012. comparison shopping.

Retail 91

Retail Fashion Comparison Hotels 91

Twist Image

DECEMBER 1, 2012

It wasn't the mad hoards of people trampling one another for the latest electronic whiz-bang, and it wasn't the dreaded story of a major retailer's site going down, making them unable to capitalize on months of build-up, ad spends and hype (not to mention damage to the brand). It's going to start happening to everything that you buy.

Price 85

Price Retail Mobile Reputation 85

Twist Image

MAY 22, 2012

With the onslaught of social technologies and mobility we have arrived at a moment in time where the technology is both cost effective and consumers are sharing more and more in public forums. In short, Pearson not only knows why you buy, but when, how much and how often you'll come back. Tags: 2012 cma summit. Imagine a world.

Loyalty 102

Loyalty Privacy Knowledge Base Data 102

Twist Image

APRIL 8, 2013

billion in advertising in 2012 , and while many were tough on the company in their post IPO performance due to a lack of mobile agility, the company has made some leaps and bound in the past short while to rectify the course in a post Web-browser world and changed that perspective around. In fact, mobile ad spending could rise to $7.29

Banking 109

Banking Mobile Advertising Publishing 109

Twist Image

FEBRUARY 7, 2011

It was just announced that AOL has acquired The Huffington Post for $315 million (more on that here: Reuters - AOL to buy The Huffington Post for $315 million ) and that Arianna Huffington will now become "president editor-in-chief of all of AOL's content," according to the Mashable news item, AOL Acquires Huffington Post for $315 Million.

Content 111

Content iPad Findability Publishing 111

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. Stacey Acevero. Abby Bailey.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. The thick of the 2012 holiday season is here. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S.

Mobile 197

Mobile Cost Retail comScore 197

Convince & Convert

JUNE 8, 2012

Jay : An interesting week in social media, as we’re sitting here in BlogWorld, really faceting all the buy-outs. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Jay’s Thought of the Week.

Publishing 118

Publishing Case Study Buy Company 118

Hootsuite

MAY 17, 2023

Figure out what their biggest struggle with buying or selling is, then create an offer around that. This ad is especially effective with the addition of “2012” because viewers instantly understand the positive connotation of winning this award for over 10 years and form an instant subconscious judgment of, “They must be good.”

Real Estate 103

Real Estate Examples HootSuite Facebook 103

The Social Media Incubator

MAY 31, 2013

Is your business prepared to brand itself on tablet computers and other mobile devices? So what can small businesses do to continue to adapt to the mobile market? Results of a study done by Google in 2012 revealed these useful findings: 75 percent of people prefer a mobile-friendly site.

Mobile 148

Mobile Small Business Sites Research 148

Webbiquity SMM

JANUARY 15, 2013

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. But its incessant changes, moves to charge brands and celebrities for exposure they’ve become accustomed to getting for free, and possibly even (gasp!)

Facebook 192

Facebook Small Business Advertising Hubspot 192