article thumbnail

How Long Should it Take to Gain Traction?

Jon Loomer

Mr. Beast, the most-viewed YouTuber on the planet, started his channel in 2012. He reached 30,000 subscribers four years later in 2016. In The Greatest Marketing Book Ever, Mark Schaefer estimates that it takes 18 months of consistent content creation to gain traction. Sound like a lot?

YouTube 161
article thumbnail

Usage of Connected TVs Rose 25% in 2012

The Realtime Report

In the US, use of connected TVs will continue to grow by double-digit rates through at least 2016. of consumers were using connected TV at least monthly by the close of 2012, and 22.7% million homes had smart TVs in 2012 (out of 26.8 million households by 2016. million homes had smart TVs in 2012 (out of 26.8

article thumbnail

Social Media Gets the Gold for the 2012 London Olympics

The Social Media Incubator

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. Do you think social media will dominate the 2016 Olympics in Rio de Janeiro on an even larger scale?

article thumbnail

Social Advertising: Growth of Native Ads To Outpace Display

The Realtime Report

billion in 2012 and is expected to double over the next 4 years, reaching $9.2 billion by 2016, according to a new report from BIA/Kelsey. billion in 2016. ” According to the forecast, spending on social display advertising will increase at a slower rate, rising from $3 billion in 2012 to $5.4 billion in 2016. .”

article thumbnail

Five Upcoming Social Networks To Look Out For In 2021

Ignite Social Media

TikTok was just released in 2016. MeWe was founded in 2012 under the name Sgrouples, but it didn’t launch its platform until 2016. For years, new networks like Plurk, Jaiku, Google Wave and others came and went. It only took four years for it to gain prominence.

Upcoming 212
article thumbnail

How the YouTube algorithm works in 2022

Sprout Social

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates.

YouTube 119
article thumbnail

How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. 2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves.

YouTube 145