Remove 2011 Remove Facebook Remove Loyalty Remove Marketing
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11 Big Myths About Social Media and Content Marketing

Convince & Convert

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. To further put this into context, about 70% of American households had satellite or cable television, circa 2011.

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More LinkedIn, Less Facebook

Small Business Mavericks

I’d suggest where to put your online marketing energies might be one of them. In 2011, according to this study , companies were excited about LinkedIn and YouTube. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. Facebook is better for business-to-consumer connections. What happened?

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Expand Your Marketing Horizons

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The Art of Marketing is coming to Toronto on March 5th, 2012. I'm very excited to announce that The Art of Marketing full-day leadership summit is happening in Toronto on March 5th, 2012. Bryan Pearson - The Loyalty Leap. If you register before December 31st, 2011 and use promo code EB23 you will save $100.00 loyalty one.

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TheWayoftheWeb Most Read Posts in 2011

The Way of the Web

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? 2012 The Year of 3D Printing?

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Some place the highest premium on loyalty and trust in a brand or product. percent from 2012 and almost triple the amount spent in 2011. How often do you hear brands bragging about reaching 1 million fans or “likes” on their Facebook page? Consumers today are finicky and want what they want, now. Overall, U.S.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

But it’s rare to see such fan love on Facebook and Twitter. Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. Why is that?

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Friday Fun: Marketing Irreverence

Diva Marketing Blog

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Perhaps that's why marketers turn to fun & games as a means to differentiate.