The Way of the Web

DECEMBER 24, 2011

There’s still a week to go, but unless something radical happens, here’s a quick run-down of the most read posts I’ve written on this site in 2011. How do you work on a tiny marketing business when the ‘big boys’ are constantly unveiling new social media units? 2012 The Year of 3D Printing?

Klout 33

Klout Embedding Loyalty Vimeo 33

Small Business Mavericks

FEBRUARY 20, 2013

I’d suggest where to put your online marketing energies might be one of them. In 2011, according to this study , companies were excited about LinkedIn and YouTube. In 2012, loyalties switched to LinkedIn, Pinterest, and blogging. What happened? As an outgrowth of No.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Diva Marketing Blog

JANUARY 21, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Perhaps that's why marketers turn to fun & games as a means to differentiate.

Airlines 68

Airlines Marketing Film Loyalty 68

Buzz Marketing for Technology

OCTOBER 18, 2013

Some place the highest premium on loyalty and trust in a brand or product. percent from 2012 and almost triple the amount spent in 2011. More than anything, it’s a harsh reminder of just how much revenue they stand to lose if they get the online experience wrong. Consumers today are finicky and want what they want, now. Overall, U.S.

Retail 217

Retail Discount Loyalty Data 217

Twist Image

JANUARY 29, 2011

Being a Chief Marketing Officer is no easy gig. report titled, CMOs On Social Marketing Plans For 2011. "In 2011, revenues remain critical, but the additional value of these consumer interactions -- even beyond the site -- lies within the key insights customers share with brands. This is from the executive summary.

Bazaarvoice 106

Bazaarvoice Aggregator Discount Loyalty 106

Twist Image

JANUARY 3, 2012

While Social Media has aligned within the marketing and communications departments, we're going to see the social impetus be pushed through the entire DNA of a company. It may (but I'm bullish on it continuing), and this year will be a year where consumers will be even more social than they were in 2011. local market.

GPS 106

GPS Microsoft Apple Loyalty 106

Techipedia: Tamar Weinberg

MARCH 27, 2012

Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. Continued use of this online-offline connection with fans often results in exponential growth in engagement and loyalty. Social media can indeed provide a time- and cost-effective way to conduct market research.

Social Media 186

Social Media Real Estate Survey Eventful 186

Kikolani

APRIL 7, 2011

Exploring loyalty in the blogosphere – are bloggers transient with their loyalty, or does it depend on the community? Making Money Online / Marketing / Online Business. 2011 social media marketing industry report – the third annual report on everything you need to understand about using social media for marketing.

Mashup 134

Mashup Resources Adsense Loyalty 134

Twist Image

OCTOBER 25, 2011

The evolution of customer service and brand loyalty is a topic that has captured the imagination of Fred Reichheld for over twenty years. In 1996, the Bain Fellow published his first book, The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value. They become the marketers. brand loyalty. reputation.

Hotels 109

Hotels Loyalty Airlines Reputation 109

SocialFish

DECEMBER 3, 2010

To succeed in social media, set aside your marketing plan {Grow}. Care or die: Because customer loyalty isn’t really rocket science. The Big(ger) Marketing Shift (Mitch Joel). Industry Reference: The Social Business Stack for 2011 (Jeremiah Owyang). The Problem with Influence (Danny Brown). Outspoken Media).

Postrank 168

Postrank Curation Foursquare Case Study 168

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Sprout Social

NOVEMBER 19, 2018

Mid-market retail businesses (51-1,000 employees) received an average of 5,229 messages a day in November and December 2017. Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce. Gearing up for projected growth in 2018. Download our free guide here.

Retail 109

Retail Sentiment Project Instagram 109

Ignite Social Media

DECEMBER 8, 2017

Snapchat: Snapchat is the youngest of the bunch, both in its age as a platform (it was founded in 2011) and in its users, most of who are under the age of 24. The most effective social campaigns combine compelling content with real, personalized interactions that help strengthen your community and build loyalty.

Content 99

Content UGC Instagram Social Media 99

Diva Marketing Blog

DECEMBER 25, 2011

While I bake one last batch of cookies and put the finishing touches on the cheesecake, I invite you to enjoy this "classic Diva Marketing post." Variations of this post have become a holiday tradition on Diva Marketing beginning in 2007. If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or.

Social Media 72

Social Media Film Foursquare Flickr 72

Diva Marketing Blog

DECEMBER 25, 2010

If we listen closely we learn that to succeed in 2010 or 2011 or 2025 or. However, with social media, when we pull off the pretty red bows, we find that the impact reaches far beyond marketing, customer service or sales. In the world of conversational marketing there is no room for high-pressure sales techniques.

Social Media 72

Social Media Brands Film Foursquare 72

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. You Won’t Improve Loyalty. What is Shallow Content? Originality.

Reputation 87

Reputation Meme Case Study Engineering 87

Twist Image

APRIL 29, 2011

One of the reasons I still enjoy the conversation and debate about the efficacy of Social Media marketing is that the majority of brands that struggle with ROI are comparing it to traditional push advertising instead of treating it as an opportunity to have real interactions between real people. digital marketing. We have the data.

Retail 110

Retail Apple ROI Advertising 110

Pixlee

DECEMBER 31, 2018

Even with heavy competition from online-only retailers, Petco has met the needs of an evolving market by broadening their in-store offerings, from pet grooming, pet sitting, and even veterinary services. Chewy hit the ECommerce scene in 2011 as a pet food & medicine retailer. Newell Brands. Hallmark Cards Inc. Lululemon Athletica.

Brands 40

Brands Retail Apparel Fashion 40

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Social Media Strategies Summit

AUGUST 11, 2022

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. Oystercatchers is a go-between for marketing agencies and brands.

Examples 228

Examples Communities Brands Forums 228

The Realtime Report

FEBRUARY 16, 2020

6 Creative Marketing Techniques to Boost Business. The marketing technique cuts through the rife competition to guarantee engagement. Creative marketing is not a new concept. It’s more about using unique ideas to present your marketing messages. Try out these 6 creative marketing techniques and boost your business!

Marketing 125

Marketing Meme Loyalty Reputation 125

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

ProBlogger

SEPTEMBER 26, 2012

The subject of the blog was ostensibly the stock market and my original idea was to have it act as an online journal highlighting the stocks that I traded. Fast-forward to the fall of 2011. Way back in 2006, I decided that I was going to start writing a blog. It was free, seemed easy, and all the cool kids were doing it.

Journal 42

Journal Loyalty Hosting Content 42

Waxing UnLyrical

DECEMBER 6, 2010

You need an endgame, a plan for using that FB page, that Twitter account and a way to turn that engagement from awareness to sales, loyalty, advocacy, etc. A Naughty or Nice Checklist | Marketing, Public Relations and Social Media Blog | Atlanta, GA says: December 22, 2010 at 2:01 pm [.] ROI rears its head. Wanna Subscribe?

Class 211

Class Comments Eventful Conversation 211

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. Nearly three years ago, I obsessed over another Forrester report on the social media marketing ecosystem , which the pros and cons of paid, owned and earned media. What about customer retention, loyalty and advocacy? Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Instead of thinking about these offers as a one-time marketing gimmick, focus on using digital tools to foster long-term relationships with customers.

Small Business 206

Small Business Compete Mobile Tools 206

Hootsuite

JANUARY 18, 2024

Source: KakaoTalk The Line Messaging app launched in Japan in 2011 after a devastating earthquake and tsunami. Offer a membership or loyalty program Incentivize users to follow your everything app account by offering coupons, promotions, or a loyalty program where users can accumulate points and access rewards.

HootSuite 78

HootSuite Banking Microblogging Loyalty 78

Jeff Esposito

SEPTEMBER 1, 2010

There is no question that social media is the hotness for the 2010-2011 fiscal years for companies. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. Facebook for example, has over 500 million users on the site. 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36

The Way of the Web

AUGUST 9, 2010

In Demand’s case, it currently has deals with Google which are set to end in 2011. Essentially they’re creating content to respond to popular search queries to arbitrage advertising revenue (sold direct or via networks such as Google’s Adsense). The shakey foundations of content farms: Search – Traffic comes from responding to search queries.

Content 28

Content Adwords Adsense Advertising 28

Hootsuite

APRIL 29, 2021

Apart from YouTube, no other social network has been able to rival Line’s hold on the Japanese market. Until recently, it’s been a little too complex for businesses abroad to market on the app. It launched June 2011 in response to the T?hoku engineers to make the entity more competitive in the global market. Source: Line.

Brands 119

Brands HootSuite Yahoo Survey 119

Rebekah Radice

APRIL 11, 2016

Who is your target market? Once you’ve defined who you’re speaking with and marketing to, the rest will feel like a breeze. Want to connect with your target market through the power of visual marketing ? Sephora is an example of a brand that has mastered Pinterest marketing. What’s your business focus?

Sites 114

Sites Social Media How To LinkedIn 114

Convince & Convert

JANUARY 24, 2014

I could write most of an entire book about this topic, and actually touched on it a lot in The NOW Revolution , my 2011 book with Amber Naslund that is more relevant than ever. This is my favorite quote from David: News is the ultimate real-time marketing. Social is a River, not a Lake. click to tweet ). Never Stop Adapting.

Engagement 163

Engagement Syndication Facebook Metrics 163

Convince & Convert

FEBRUARY 14, 2012

A 2011 study by the Center for Marketing Research at the University of Massachusetts Dartmouth researching social media usage by Inc 500 companies (who have a strong usage of social media generally) found that the use of blogging had dropped to 37% from 50% the year before. But Blogging Actually Works. Improved customer service.

Hitwise 130

Hitwise Tumblr Foursquare Hubspot 130

Twist Image

MARCH 31, 2011

When it comes to sales and marketing nobody does it better than Gitomer. Nothing has taught me more about the art of marketing and selling through connecting and building real relationships (and, don't kid yourself, sales and marketing is about building relationships) than the work of Jeffrey Gitomer. art of marketing.

Social Media 108

Social Media Loyalty Buy Brands 108

Writtent Blog

MAY 6, 2021

3][4][5] The trade pact, which includes a mix of high-income,[note 1] middle-income,[note 2] and low-income countries,[note 3] was conceived at the 2011 ASEAN Summit in Bali, Indonesia, while its negotiations were formally launched during the 2012 ASEAN Summit in Cambodia.[6][7][8] billion people) and 30% of global GDP ($26.2

Construction 40

Construction Committee Cost Price 40

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Revolutionizing Communication.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Janet Fouts

DECEMBER 14, 2010

Social Media Marketing is about business. Yes, the two can blend beautifully, but when you add "marketing" to the phrase, you’d better bring your big boy pants if you want to sit at the table. My word for 2011 is endeavor. Sudha Jamthe. Chuck Hester. Ari Herzog. Jason Sutherland. Community matters. Chrystal Bougon.

Social Media 146

Social Media ROI Syndication System 146