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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Time spent reading newspapers is down 75 per cent since 2011. per cent since 2011. Digital Media Framework Example.

Marketing 199
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How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Articles that discuss Fan Page design tend to focus on nicely designed Welcome tabs ( Examples: 1 , 2 , 3 , 4 ). Much More Screen Real Estate!

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Link Love Monthly: Best of February 2011

SocialFish

Clearly this is enough to keep y’all busy for a while, but if you want more SocialFish curated links, here’s the link to the feed to subscribe to Maddie’s Reader shares. Facebook Page Redesign: Why Should Brand Marketers Care? Got marketing technologists? unassociated 2011 is open for registration!

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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

There’s something to be said for social media’s role in market research and more direct connections between consumers and producers. And you don’t have to invade your market’s personal networking space to do it either. Sell Through Social Media. Is conversation and relationship-building important? Absolutely.

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375
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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). My website was started in 2011. Here are examples of pieces of content that I created to help improve the knowledge base of the bot: Where Should I Start?

Training 186