How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Create a Custom iFrame Tab: Free Facebook iFrame Apps. Tutorial: How to Create a Facebook iFrame Application ).
Five Tips to Grow Your Facebook Community
MAY 11, 2011
Someone recently told me they are the admin for their company’s Facebook page but didn’t know what to post about in order to help grow their community. In fact, after looking through a variety of other Facebook company pages, it seems this is something that should be open for discussion. We get this question all the time, “H ow can I grow my Facebook community ?” The answer?
Building Your Online Community
APRIL 5, 2011
One of the questions he asked me is what new bloggers can do to find and attract readers and build community. And, without asking people to revisit the blog, it encouraged them to do so because they began to feel like they knew me…on the blog, on Twitter, on Facebook, and via email. He has a seriously engaged community. used Drew Odom as an example. Via email. It works.
The Nifty 50 Top Women of Twitter for 2011
MAY 3, 2011
Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. She’s active in local community and business organizations as well as social media. aaker.
20 Social Media Trends for Business in 2011
JANUARY 27, 2011
Tweet 20 Social Media Business Trends in 2011. Trend #12: Community management. Trend #20: Location, location, Facebook. View more presentations from Dave Fleet. One of the great things about working in the digital space right now is observing the many changes constantly occurring. Some of these trends are existing and ongoing; others are new. Trend #1: Integration.
Can Facebook Communities Replace Company Websites?
NOVEMBER 4, 2011
Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. Of course, as long as the Facebook page is managed properly –. For one, effort should be taken to make the Facebook page effective as a community tool. Blog community Facebook statistics websites
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Is a Blog Still Important in 2011? Or that 73% of U.S. And 73% of U.S.
8 Questions to Ask After Facebook Community Growth
JUNE 2, 2011
Your community has grown significantly. Your last contest brought hundreds of new members to your Facebook community. Can you become a part of their lives on Facebook? 7. Will you be able to convert business out of this community? Can you do it in a way that is organic and respectful of this community that you’ve spent so much time and money building?
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Cheryl and I thought it would be a great idea to collaborate on this special social media project – and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Expert Community Manager with the Focus Expert Network, a network of thousands of leading business and technology experts who answer questions and post thought leadership content. What is it?
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
If you need to open a new tab and check Facebook or Twitter, go ahead. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Build your community using relevance and use something you can have through an email newsletter: conversation.
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. Now you may wonder, “ How do we build a community? Adam L. Ranked No.
Building Community with MarketMeSuite
OCTOBER 19, 2011
spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. If we break it down in terms of building community, it would look something like this: Listen. That’s right!
Facebook Launches Questions
MARCH 25, 2011
Tweet Yesterday Facebook has launched Facebook Questions, which allows users and pages to post a Question to friends or a Facebook community. It seems like Facebook is constantly picking up on online trends and launching new products to match user needs. And now Facebook has launched Questions after Quora has been buzzing for a while. How it works.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. It takes a community to build a community. Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.
“Community Manager” Confusion
JUNE 3, 2011
about what the difference is between “community manager and “social media manager? Or whether the two terms are synonymous? know I am – and I am both a community manager and a social media manager! Likewise, a lot of job seekers who want to “do social media for a company are thinking that they want to go into community management. Are you confused.
Facebook Is Becoming Walmart
MARCH 23, 2011
Which is why, when Facebook announced Places , I rolled my eyes. Facebook comments plugin was introduced a few weeks ago and now Facebook Deals is here. Facebook is becoming the Walmart of social media and it’s eroding the experience. What will happen when Facebook continues to try and be everything to everyone? love Facebook.
Community Manager: To Be Or Not To Be!
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.
Why a Municipal Website Moved to Facebook
AUGUST 8, 2011
“When people give their opinions or ask questions, they should take responsibility for this as adults, and this should be done using their real names, said the mayor at a press conference announcing his city’s migration from their traditional website to Facebook. Related articles you may enjoy: Do Your Website and Facebook Data Match? Marketing Facebook
Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS
Techipedia: Tamar Weinberg
JANUARY 12, 2011
Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed to have been an early adopter of sorts in the social media community management realm. We embrace them all. 4.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Something bad that had only a few views suddenly jumps to millions when you tell the online community Digg to remove information ( The Hole That Digg Dug ). Lawyer Up!
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Good luck! It’s you.
10 Things to Consider As You Move to Google+
JULY 5, 2011
We’re all freaking out because we can’t import our Facebook and Twitter friends (you can export Facebook friends into Gmail now, if you’re patient and have a tiny bit of tech savvy). Here we’ve spent years (in most cases) building communities on something we don’t own and guess what? Yes, you need to have Twitter and Facebook and (now) Google+.
Did Facebook Screw Up?
Small Business Mavericks
FEBRUARY 22, 2011
Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments. That’s a good question, Facebook.
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. Read Part 1 here. Productive?
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Sign in with Facebook or Twitter to get started! As publishers continue to rely on the outside social web to foster their communities, they often witness dire consequences. Sites have experienced a dramatic decrease in core metrics and a dispersion of their most passionate community members. more social and real-time community will self-perpetuate content. Used it?
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
Twitter users are twice as likely to purchase from companies they follow than are Facebook users. Community manager Jen Lopez explains how SEOmoz increased its total Twitter followers by 250% to over 27,000 people. Hint: it helps to have a community manager. Twitter gets new, Facebook-like feeds & features by DevBeat. Nearly 3/4 of active Twitter users are bloggers.
Facebook Fans: Are They Worth the Excitement?
Techipedia: Tamar Weinberg
SEPTEMBER 27, 2011
Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends on Facebook was about 14 minutes per day, or seven hours per month.
Interview with ASAE’s Community Manager, Mandy Stahl
NOVEMBER 2, 2011
Community management is a new role at many associations, and it’s further complicated by being both a very public-facing job as well as one managing internal processes that often cut across more than one department inside an organization. We thought it would be interesting to talk to Mandy Stahl, Community Manager for ASAE , about her first few months in this high profile job.
How To Use Facebook For Marketing
MAY 3, 2011
Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. Use for instance Facebook to crowdsource your next product idea. The Facebook Ecosystem.
Secret Sauce for Small Business: Building Social Media Communities
Blue Focus Marketing
AUGUST 22, 2011
“Social Media Communities Empower Small Businesses. Twitter is an amazing place to meet interesting people and join communities. But sometimes “ amazing is an understatement when it comes to Twitter relationships. Social Media Communities Create Value. Building your own community on Twitter is about creating value in terms of content and relationships.
Strength of Community Supersedes Influence
JANUARY 12, 2011
After the influencer “graces everyone with their presence, the organization’s community remains. After a sales or advocacy campaign winds up, the community remains. When those initiatives are needed again, they require a strong community in place, openly receptive of such overtures. That’s why the most important metric should always be Strength of Community.
Facebook by the Numbers [infographic]
OCTOBER 27, 2011
Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log into Facebook every day.
Interview with Community Manager: Ida Vega Santana from Sony Iberia
Social Media Citizens
MARCH 11, 2011
Ida Vega Santana is a community manager at Sony Iberia. For the last 5 years she have been exploring online communication world and developing her community management skills at companies like Heineken , BBDO and the likes. You can follow Ida on Facebook , Linkedin or Twitter. G: How did you build your experience as a community manager? I: I think it’s essential to have previous experience in marketing and communication departments. Behind the communities to maintain and invigorate them, never forget that we must have a plan for initial communication.
Open Community Case Study – GoPlow
MARCH 9, 2011
Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. GoPlow is not only the center of their online community-building efforts, but an already profitable revenue center too. Check them out: GoPlow Community.
Facebook Friend Requests: Accept or Ignore?
MAY 25, 2011
Everybody uses Facebook differently. One of the common questions about Facebook concerns friend requests. currently have about 600 Facebook friends, which is probably too many for me. Part of this is due to my own learning curve and part due the evolution of my own idea of how I choose to use Facebook. Have you seen Facebook profiles for organizations or businesses?