How to Build the Perfect Facebook Fan Page, 2011 Edition
Techipedia: Tamar Weinberg
APRIL 12, 2011
The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. You can follow Tim on Twitter or on Facebook.
Who Will Buy Your.Brand Domain
JULY 5, 2011
Companies have historically been limited in what they can buy and how they can market their brand in accordance to availability. Companies, organizations, and individuals can not buy their own domains in the name of themselves. If you are inspired to add a comment with your thoughts, please visit Who Will Buy Your.Brand Domain in your browser. That’s not an option today.
Buy and Sell Influence on Empire Avenue
JULY 2, 2011
That’s right, you can now track my sticker symbol and buy and sell shares of my stock to your heart’s content. didn’t understand the rationale to buying and selling “stock in friends and websites. If you are inspired to add a comment with your thoughts, please visit Buy and Sell Influence on Empire Avenue in your browser. Gamification comes into play.
Review of the Online Group Buying Industry
JANUARY 25, 2011
Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Here is a short review of these 2 key players in the online group buying industry.
Buy Some Social Media Today!
MAY 5, 2011
About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. never really considered myself to be that, but I felt fortunate that my career path said otherwise. Today I feel great about the choices I have made, and it has become clear that social media as a business strategy isn’t going away anytime soon.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Now, along with Tom Pick ( @TomPick ) and myself, we would like to introduce the recipients of the 2011 #Nifty50 Top Twitter Men Award.
The Road to Revenue: Feel Your Customer and Facilitate the Buy
AUGUST 13, 2011
Revenue Coach Kristin Zhivago, wrote a new book, called “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. Blog Conversion Customer relationships Opinion Sales buying journey Kristin Zhivago roadmap to revenue salesShe sent me a review copy (thanks for that, Kristin) and when starting to read it, I immediately realized that she is spot-on with the book that spares us from fancy marketing theories [.].
47 Books For Your 2011 Reading List
JANUARY 17, 2011
Tweet Looking for books to populate your reading list for 2011? also reached out to you – the readers of this site – for suggestions on what to read, and they obliged. I was so pleased with the results that I’m doing the same in 2011. Buyology: Truth and Lies About Why We Buy – Martin Lindstrom (via @Michaelynch ). Here are a few to think about. books
Should You Buy Facebook Fans? - Social Media
Social Media Network Marketing
MAY 25, 2011
We hear one or all of the below: Buy Facebook Fans Want Facebook Fans Link Exchanges I Fan You And You Fan Me Do you think that outright purchasing Fans solves your marketing concern? The retailer buys some 10000 people to just come to the retail outlet. People don't buy such thinking. Who perhaps could be looking at this? Lets look at a different scenario: Imagine there is a retail outlet in the brick and mortar world. Why does this not take place in the brick and mortar world as a main operative thought? Will this process still hold good? Don't be in a hurry.
2011 #Nifty50 Top Twitter Men
Blue Focus Marketing
MAY 23, 2011
Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web. But, by no means, is this list complete. Adam L. Andres Silva A.
Eight Social Media Trends for 2011
OCTOBER 18, 2010
A couple of weeks ago, I promised to write about the additional social media trends I’m seeing for 2011. In short, you can now sell on Facebook by letting your customers buy, but also letting them tell their friends. Group buying. Social commerce. Social who? And letting their friends tell their friends. And it’s overly simple to set up. 2. Mobile.
Social Networks Have Little Influence on What You Buy Online
APRIL 2, 2011
Google is very worried about the growth of Facebook, and with good reason. The company has been playing catch-up when it comes to the social Web. Case in point: Google Buzz. At launch it caused a privacy outcry that led to a class action complaint , which was settled when Google agreed to pay $8.5 million to make it go away. Google should be really worried. Save and Share.
How to Get the Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 7, 2011
In 2011, this list is becoming more exclusive and only those who sign up will get this great content. Sign up today to get in on this amazing opportunity at the super low rate, available for a limited time. [ How to Get the Best Internet Marketing Posts of 2011 is a post written by Tamar Weinberg. ]. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. Over the last five years, hundreds of URLs have been carefully collected and selected for inclusion in this post. Like this post?
What If Twitter Did Buy TweetDeck?
APRIL 25, 2011
Note to self: invent something people love and then buy an island). Considering UberMedia was rumored to be in the mix to buy TweetDeck for $30 million just a few weeks ago, that’s very interesting news. The other thing to keep in mind is that it is in Twitter’s best interests to work with third-party developers as opposed to buy them out and then shut their services down.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy! Tweet This!
How “No Comment” Has Edelman In Trouble…Again
JANUARY 25, 2011
Edelman is in trouble again…this time over a media request from Ragan about Best Buy On. Mark Ragan , who most of you know if you’re in the PR industry, asked one of his reporters to contact Best Buy to interview them about their new On, the new “magazine they’ve created for customers. Mark, like a lot of us, see the trend of companies becoming publishers and wanted to know more about what Best Buy is doing in order to provide a case study to his readers. Matt responds to clarify that he’s preparing a piece on Best Buy On. The Uh oh.
Fandango Making Good Use of Group Buying
MARCH 16, 2011
However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. Back in March 2011, Livingsocial partnered with Fandango to offer a $9 deal for 2 movie tickets in certain cities such as Honolulu. Fandango: A Leader in Group Buying? Digg this!
Not Buying What You're Shilling
JULY 28, 2011
Transparency and full disclosure don't mean much in the world of Social Media anymore. Do you remember when the FTC got involved in Social Media (more on that here: Mashable - FTC to Fine Bloggers up to $11,000 for Not Disclosing Payments )? There was a lot of public discourse on the matter and my general sentiment can be summed up like this: if certain companies within an industry are doing something that requires government intervention to get them to stop, there's a problem. Social Media can be very disturbing. Social Media is pervasive. This is noting new. Trust in non-transferable. brand.
Shortening Sales Cycles By Focussing On The Social Buying Process
JULY 7, 2011
Or better: it speeds up the buying process. sales cycles social buying process word-of-mouthOne of the main advantages of word-of-mouth marketing is that it shortens the sales cycles, according to George Silverman. The reason: people increasingly rely on advice form their peers, which is regarded as more “trustworthy”. And trust is a crucial element in the purchasing decision.
Getting The Social Customer To Buy
SEPTEMBER 2, 2011
Then, she heads down the store (if she hasn't made the purchase online) to buy the dress. Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months. It has moved away (almost completely) from what brands either should be doing in the Digital Marketing and how to think about the space to being one hundred percent customer focused. It's true. What are brands really up to? It's mostly their traditional advertising or a longer version of a TV ad.
Best Twitter Tips, Tools and Tactics of 2011
JANUARY 9, 2012
The 11 Twitter Tools and Apps I Use Every Day in 2011 by Business2Community. of the remaining 34, 23 responded to the test tweets, with GM, UPS and Best Buy responding most quickly. It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers.
Why Best Buy and Hertz Fail
JULY 6, 2011
Good luck unsubscribing from email newsletters sent by Best Buy and Hertz. If you are inspired to add a comment with your thoughts, please visit Why Best Buy and Hertz Fail in your browser. As the below video elaborates , when your email address (that receives the newsletters) is not recognized as a valid address, a failure occurs. Let this be a lesson to email marketing companies.
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. The Top-10 B2B Marketing Trends for 2011 by Everything Technology Marketing. by MarketingProfs.
The Five Business Books That Shaped 2011
DECEMBER 27, 2011
I'm also a bit of a business book geek, so in the spirit of the Holidays Season, year-end lists and "top 10 of 2011" linkbait posts, the world seems primed for. The 5 Business Books That Shaped 2011: Steve Jobs by Walter Isaacson ( Simon & Schuster - October 2011). " Poke The Box by Seth Godin ( The Domino Project - March 2011). Great By Choice by Jim Collins and Morten Hansen ( HarperBusiness - October 2011). The Lean Startup by Eric Reis ( Crown Business - September 2011). What are you business book picks for 2011? if that).
What’s the difference between buying Facebook fans and buying a email list?
JUNE 1, 2011
might have finally “gotten it. I may now understand why people think its OK to buy Facebook fans. These same people have been buying direct mail and email. Eureka. Facebook Vent social media advice engagement facebook Fans opinion
5 Group Buying Sites to Stalk
APRIL 21, 2011
Group buying sites are becoming a popular online destination for many shoppers. Group Buying Groupon green deals jdeal parents deals plum districtThe range of offers and deals mean that consumers can save on a number of different products and experiences. Parents Deals. Parents Deals is a website that offers discounts for people who are beginning to have families. Groupon. JDeal.
Marketing Trends for 2011
Blue Focus Marketing
JANUARY 9, 2011
Engagement, interactions, Tweets, Likes, and earned media all count. In 2011, it’s more about measuring the true value of social media. Mobile Marketing, Shopping and Telecom in General Goes Bonkers. Apps and Web browsing start to explode, Skype goes public and a major player like Google buys them. “It’s all about protecting and nurturing the brand. Advice: ROI?
Mix of Social Media Trends 2011
JANUARY 7, 2011
Digital Influence Mapping Project Home About John Speaking & Events Papers Contact Archives Links Useful Tools December 28, 2010 My Mix of Social Media Trends 2011 It's trendy to write a "trends" post at the end of the year. 2011 will be a big year for brands who have gotten serious in social media. " What will this "benefit pool" wrestle with in 2011?
Blog World LA 2011 Recap – Session Notes and Experiences from #BWELA
NOVEMBER 7, 2011
When people buy from you, they are going to be more connected to you. Why I Am Attending Blog World Expo 2011 Plus a 20% Off Discount Code. Great Education for Bloggers at the Blogging Success Summit 2011. I really couldn’t think of a better way to end my first week of being self-employed than by attending my favorite conference – BlogWorld Expo in LA! Thursday.
4 Reasons Why Twitter Should Buy TweetDeck
APRIL 28, 2011
Last week, the blogosphere was on fire with reaction to a report by the Wall Street Journal that Twitter is in talks to buy TweetDeck for $50 Million (registration may be required to read the post). Reasons Why Twitter Should Buy TweetDeck. At the time, there was some confusion about the wisdom of the UberMedia deal. The move was widely viewed as both an overreaction and heavy-handed.
How to Spice up Your Social Media Strategy in 2011
Techipedia: Tamar Weinberg
DECEMBER 15, 2010
All photos except the SXSW 2008 picture by Shutterstock. [ How to Spice up Your Social Media Strategy in 2011 is a post written by Tamar Weinberg. ]. Buy my book, The New Community Rules: Marketing on the Social Web , a primer to social media marketing, and subscribe to the Techipedia RSS feed. This is a guest post by Jennifer Mattern. Could it stand for some improvement? Get Real.
Wondering About Google+? Do Me a Favor and Go Buy My New Book.
Stay N' Alive
NOVEMBER 7, 2011
Go and buy my latest book, Google+ For Dummies, Portable Edition now. You may have read some of my posts about Google+ wondering what it is. Or, maybe you've tried out the service, and just can't see the point. Or perhaps you're even an active user, looking for tips and strategies to improve your presence on Google+. Whatever your situation, could I ask you a favor?
How To Promote Your Business In 2011 | Small Business Mavericks
Small Business Mavericks
APRIL 21, 2011
Ways A Blog Helps You SEO-Wise » How To Promote Your Business In 2011 When it comes to promoting a small business, you have to prepare for changes. Here are some of the most effective strategies for promoting a business in 2011. It’s the best search engine marketing money can buy. About Us What’s a Maverick? Search engine optimization – First, build a website.
How to Sell a Rocket to a Guy Looking to Buy a Rocket
SEPTEMBER 19, 2011
How to Sell a Rocket to a Guy Looking to Buy a Rocket originally appeared on Spin Sucks on September 19, 2011. Today’s guest post is written by Peter Fleming. Or – How to get clients to commit to the innovation they say they want. dream client (or your employer) comes to you and says “we need innovation, the sky’s the limit on creativity.” Be excited.
The Biggest Trend in 2011? Our Continued Laziness.
Direct Marketing Observations
JANUARY 3, 2011
Google buying YouTube awhile back might have seemed curious to some but now it looks like a brilliant move. Why do you think YouTube is the #2 search engine in thw world? Did you know that it was? Some of you might not know but are you surprised by that statement? Did you know that as of March 2010, 24 hours of video is uploaded to YouTube every minute? Why do you think that is? Who knew?
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives. Turn B2B Buying Into a Social Experience by iMedia Connection. B2B Social Media Guides.
Why Most Social Media Departments Fail
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
Anyone can buy Twitter followers and artificially inflate the numbers on your account, thereby making your social media consultant look like a true social media rockstar , but once the money is invested, in all likelihood, how many people will actually buy your product or use your service? It’s 2011. Goal Setting. Manage and grow our fan base on Facebook. Realistically?