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Snapchat as a platform for branded content?

Mindjumpers

With the growing number of social platforms, businesses have numerous ways to communicate with their customers.? If Snapchat deals properly with the hacking scandal, the platform has extensive potential. Since its first launch in 2011 and rebranding in 2012, Snapchat has grown rapidly. Snapchat as a marketing tool? .

Platform 229
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10 Examples of Brands Hopping on Social Media Trends (That Worked)

Social Media Strategies Summit

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. That made Twitter’s rebranding a real open goal for marketers.

Examples 130
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What Happens On Social Media In 2011?

Mindjumpers

Tweet Having reviewed what has happened across the different social media platforms in 2010, the next thought is what is going to happen in 2011? Looking back at the year of 2010, it is very obvious that a lot of changes and new initiatives were launched on various social media platforms – especially during the end of the year.

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12 things I thought I knew About Social Media in 2011

Direct Marketing Observations

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. 5) Corporations were ready to be transparent in 2011. 8) That FB would get to 1billion users in 2011.

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Twitching Towards Success: How Brands Can Use Twitch Analytics

Quintly

Launched in 2011, this platform quickly rose to fame, primarily as a haven for gamers. Twitch is a name that's been buzzing around the digital world for a while now. But what exactly is Twitch?

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Connie is the Community Strategist for the Alterian (formerly Techrigy) SM2 social media monitoring platform. Amber Buhl. Director of Sales for @ klout.

Twitter 279
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How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

When her show ended in 2011, it was obvious she wasn’t going anywhere. To reach their goal, LeBas and his team realized Super Soul Sunday had to become a multiplatform brand. They are comfortable with branded content. LeBas closed by providing input on how other brands can better reach their audience. Source: Magna.