Remove 2011 Remove Brands Remove Paid Search Remove Platform
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. New Edition of the Ranking Factors for 2011 is Now Live !: It’s pretty exhaustive too.

Marketing 264
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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer Social

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Metrics 98
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Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Gavin O’Malley relays research from New York University which finds that “78% of respondents (consumers) agreed that either social media platforms would soon replace other means of customer service altogether, or become the dominant way for consumers to communicate with corporations.”

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity SMM

How to use search to shield your brand from negativity by iMedia Connection. Eric Papczun delves into three key components of online reputation management: SEO (long-term promotion of content in search), paid search (SEM—addresses immediate needs), and social media (message distribution and brand engagement).

Tips 179
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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Eric : For me, it’s if you’re smart enough to run a reasonable paid search campaign, you’re probably smart enough to put together the product that I want. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. What we do is we have brand personality documents.

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10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

Search Trends. Brand Sentiment. Organic: These are people who performed a search on a search engine such as Google or Bing, and clicked on your website’s listing in the organic (non-paid) search results. Social: People who came to your site from a social media platform. Brand Sentiment.

Metrics 60
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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

Which social media platforms are most effective at influencing buyer behavior? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Research 210