Unmetric

OCTOBER 25, 2019

In 2011, we set out to elevate the way marketers create and analyze their social media strategies. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. In 2012, it was a free lunch for any brand that had a presence.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. This is all about content. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Jon Loomer

MARCH 24, 2016

And now, the death of Instagram for brands. Declaring the “death of brands on Instagram” is quite possibly the easiest title ever written. You know that brands are worked up into a frenzy over organic reach on Facebook. Who cares if engagement is dropping due to bad brand content? The death of blogging.

Brands 113

Brands Instagram Engagement Activities 113

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Hootsuite

MARCH 11, 2020

Snapchat launched in 2011. While Facebook, YouTube and Instagram are still seeing significantly more users than Snapchat each month, using Snapchat for business could still be an effective way for your brand to reach a new audience. Get users to interact with your brand. Connect with a younger demographic.

Marketing 145

Marketing URL Features Platform 145

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success?

ROI 132

ROI Social Media Airlines Proposal 132

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand.

Review 142

Review Company Klout Policies 142

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Think about the content that works best on TikTok, then consider whether it’s something you and your team can deliver. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos.

Questions 104

Questions Banking Insurance HootSuite 104

Buzz Marketing for Technology

OCTOBER 18, 2013

These are some pretty staggering figures that brands and their CMOs cannot afford to ignore. Some place the highest premium on loyalty and trust in a brand or product. As different as consumers are, they all want to feel like the brands and products they use are tailored specifically for them.

Retail 217

Retail Discount Loyalty Data 217

Hootsuite

MAY 13, 2020

important; } blockquote.tiktok-embed:before { content: none !important; important; } blockquote.tiktok-embed:after { content: none !important; Beyond their role as effective brand ambassadors, influencers are also just good marketers. Lorenz traces its social media etymology way back to 2011 on YouTube. important; }.

Influencer 145

Influencer Trends Marketing Guidelines 145

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Most obvious of these is Google Analytics. Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Mindjumpers

JUNE 25, 2012

Cannes Lions Awards sets the benchmark for excellence in creative communications and this year Cannes Lions welcomes new entry sections for Mobile Lions and Branded Content & Entertainment Lions. Branded Content & Entertainment Lions: Cultivate Campaign by Creative Artists Agency for Fast Food.

Film 168

Film Small Business Curation Mobile 168

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Akamai Marketing

APRIL 30, 2009

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

JUNE 28, 2009

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Besides the business wisdom of the Weinermobile campaign, its easy to appreciate a hot dog on wheels that jams out to “I wish I had an Oscar Meyer Weiner&# in different genres, including dance music.

Mobile 124

Mobile Klout Policies Tourism 124

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Not so fast.

Social Media 167

Social Media Yahoo Privacy Flipboard 167

Ari Herzog

FEBRUARY 18, 2014

It was the winter of 2011 when Jon understood the value of a page but didn’t think his consulting business needed its own. I couldn’t differentiate the two because of overlapping audiences and brand confusion — and deleted my page. It depends on the goal for the brand and why they are on Facebook.

Facebook 136

Facebook Real Estate Consultant Advertising 136

Convince & Convert

MARCH 26, 2013

In my experience, there are still many Facebook page administrators who don’t fully understand these metrics. The Different Types of Facebook Reach Metrics. Unfortunately, the Fan Only reach metric is not available in the Facebook statistics interface, just the “organic” reach. Let me try to clarify this point. Viral Reach.

Metrics 167

Metrics Statistics Organization Influencer 167

Convince & Convert

MARCH 8, 2011

Whether your blog is brand new or you want to take your experienced blog to the next level, the key is to not leave whether or not success happens to the vagaries of chance. That was the theme of my recent Webinar at Blogging Success Summit 2011. You need content creators, naturally. In terms of content creation, more is more.

Questions 148

Questions Sample Samples Blogosphere 148

Convince & Convert

OCTOBER 15, 2013

We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. The market place is crowded with brands pushing their campaigns toward users who have become more selective about what they will share and what they will invite their friends to. Brands Want Virality.

Facebook 148

Facebook Campaign Metrics Features 148

Jon Loomer

SEPTEMBER 27, 2023

But, since I’ve seen so many people fail at consistent content creation, I absolutely feel like I have some secret knowledge that others do not. I have experience on the topic of consistent content creation. I started this website in 2011 and wrote 600 blog posts during the first two years. I have a lot to say here.

Content 181

Content Metrics Video Publishing 181

Writtent Blog

FEBRUARY 7, 2014

2011 was the year of social media. 2012 was the year companies began to realize the value of content marketing. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach. More targeted content promotion.

Social Media 93

Social Media Metrics SEO Yahoo 93

Kikolani

OCTOBER 15, 2012

Over 4 billion hours of video are watched each month on YouTube , and in 2011, YouTube had more than 1 trillion views, or about 140 views for every person on Earth. There are certain types of content that work best in video format: Promotion of a physical product or service. Short and long form informational content.

Video 119

Video Marketing Embedding Engineering 119

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Display a feed of brand-related comments from a variety of social networks on your website. Create video emails? DialogFeed. ** 5 Stars.

Tools 206

Tools Social Media Lithium Sysomos 206

Writtent Blog

APRIL 30, 2013

If your brand is paying for low-quality content marketing, you might as well be throwing your money away. Since the introduction of the Panda and Penguin algorithm updates in 2011 and 2012, there’s a slim chance anyone will even see content if it isn’t outstanding. What is Shallow Content? Originality.

Reputation 87

Reputation Meme Case Study Engineering 87

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. The Groups feature allows Beauty Insider members to hone in on the content that interests them most. Image source.

Examples 228

Examples Communities Brands Forums 228

Kikolani

OCTOBER 10, 2011

This month’s featured piece just went live today and is part of the 2011 Bad-Ass SEO Blogging Contest. – If you want a post that is going to spread like wildfire, you have to consider the following when creating your content to ensure that your post will be given extra social media love. not WordPress.com) is the plugins.

Analytics 113

Analytics SEO Social Media Google 113

Twist Image

OCTOBER 3, 2011

We can also target those ads to the exact spaces that the brand wanted. In fact, maybe a banner ad is all about the branding effect? " Does online advertising deliver a true branding effect? Late last week, MediaPost , ran the news item, Display Advertising Shifts From Direct Response To Branding Media.

Advertising 102

Advertising Adwords Metrics Study 102

Buffer Social

MARCH 13, 2017

Since its launch, in September 2011, Snapchat has shown incredible growth. And with consumer attention comes ad dollars, with many major brands turning to Snapchat as a way to connect with their audience. Contents: – What is Snapchat? – Everette Taylor’s top tips for brands on Snapchat.

Social Networking 111

Social Networking Social Media Examples Video 111

Twist Image

APRIL 12, 2011

This concept of the humanization of business in a technology-driven world is core to Sanders' latest (and fourth) business book, Today We Are Rich ( Tyndale House Publishers - March 2011). So, it's almost like this huge movement from 'I am brand' to 'the Dalai Lama'. Dan Pink writes about this in his latest book, Drive. chris brogan.

Social Media 109

Social Media Yahoo Publishing Metrics 109

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing. Current or former customers.

ROI 140

ROI Social Media Social CRM Survey 140

Kikolani

JUNE 1, 2012

Blogging / Content. 48 Elements of Persuasive Written Content – There are many available for your your content toolbox, but here are 48 essential elements from A to Z (well, almost) to get you started. The Ethics of Link Building Through Content – Just how far would you go to get a link?

Mashup 115

Mashup Resources Klout RSS 115

Hootsuite

JULY 21, 2020

Social video metrics track the success of your video content. But it’s a bit different from the metrics of a regular post. For one, each platform comes with different kinds of metrics and different terms for them. Social video metrics for every platform. Facebook video metrics. Those metrics are: Reach.

Metrics 144

Metrics Platform Video HootSuite 144

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Do what I do: let others do the work and you apply the results! Freelancing.

Mashup 113

Mashup Resources RSS SEO 113

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 2011 Trends: Make Your Corporate Site A Social Media Hub by Business 2 Community. 2011 Predictions: Top 12 Reasons Businesses Will Fail at Social Media by FruitZoom.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Waxing UnLyrical

NOVEMBER 23, 2010

Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. 2) There is a big difference between paying for posts and paying to set up an arrangement with bloggers where they agree to provide consistent, objective content. We do not live in said ideal world.

Class 184

Class Blogger Issues Review 184