Likeable

OCTOBER 14, 2020

Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. At the time of this writing, brand marketers are continually crediting each other in part on the basis of how well they’ve responded. The question is what to do about it.

Brands 127

Brands Marketing Message Boards Advertising 127

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 65

Twitter Hashtag Facebook Features 65

Adam Sherk

DECEMBER 18, 2012

Here are my top 10 posts of 2012 by pageviews: The Best Free Tools for Twitter Analytics. Beyond Facebook Insights: Useful Facebook Analytics Tools. 8 Social Media Questions Publishers Should Be Asking Themselves. Related posts: My Top Posts of 2011 on SEO, PR and Social Media for Publishers. Have a great 2013.

Press Release 119

Press Release SEO Digg Sports 119

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 58

Twitter Hashtag Facebook Features 58

Convince & Convert

MARCH 8, 2011

That was the theme of my recent Webinar at Blogging Success Summit 2011. Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word. Answering questions? Create a blog marketing plan and revise it when necessary. Blogging is just one part of the content marketing ecosystem. Provoking debate?

Questions 146

Questions Sample Samples Blogosphere 146

Kikolani

NOVEMBER 7, 2011

I also heard from someone (I’m sorry I don’t remember who you are, but you are awesome), I was told that Mari Smith mentioned me in her latest book, The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web. Top Three Questions I Was Asked. Where does the name Kikolani come from?

Hotels 153

Hotels iPad eBook Screencast 153

Kikolani

NOVEMBER 24, 2011

100 Questions to Help You Write, Publish, and Sell Your Ebook – If you want to write an ebook but are having difficulty getting started, these 100 questions will give you the jump start that you need. This is where Google Analytics Advanced Segments come into play. Business / Career / Making Money Online.

Mashup 146

Mashup Resources Press Release Adsense 146

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? Now, you might think some of these are really basic questions, but the truth is that they can still flummox practitioners who’ve had years, even decades of experience.

Postrank 193

Postrank Metrics Tourism WordPress 193

The Realtime Report

NOVEMBER 29, 2012

Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. There are many issues at stake in the case, but it begs one over-arching question: is data a utility, a resource to which access should be regulated and protected?

Twitter 189

Twitter Data Wikipedia Analytics 189

Waxing UnLyrical

DECEMBER 13, 2011

The discussion kicked off with a great question from Deanna Boss , who wanted to know: “What does 2012 look like for #measurepr? Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The final #measurePR chat of 2011 will take place on Tuesday, Dec. New trends? Any goals?”. You got it.

Communities 169

Communities Klout Trends Analytics 169

Akamai Marketing

MARCH 24, 2011

The tenants of Kaizen’s small steps are asking small questions, visualizing small success and taking small actions. Kaizen encourages us to ask simple questions of ourselves, our employees and within the context of social media, I would add customers. Start by asking your employees simple questions about social media.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Lurkers turn the tables a bit on marketers.

Lurker 203

Lurker Klout Policies Consultant 203

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Or even five.

Content 123

Content Marketing Embedding Conversation 123

Convince & Convert

APRIL 1, 2012

There’s no question that companies are applying rigid direct marketing principles to social media, not recognizing that social is the long con , not a smash and grab. That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Or even five.

Content 123

Content Marketing Embedding Conversation 123

Convince & Convert

MAY 26, 2013

Our own Jay Baer was the host of this 3-day event, during which many exciting case studies and announcements where shared by companies leading the charge for smarter marketing. In practice, you’d ask Watson a question and it would give you some answers along with a confidence score. Great customer service.

Engagement 132

Engagement Health Care Insurance Hotels 132

Social Media Marketing

SEPTEMBER 6, 2014

But after Google first updated on 23 Feb 2011, all website owners and SEO experts are very strict to create back-links for a website. Google Analytics : - If our website penalized by Google then our organic traffic are also changing, it will be down, up with big gap not in a stable position. As I show in below picture.

Google 161

Google Tips Domain Name How To 161

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

JUNE 19, 2012

One of the questions causing a fair amount of debate around digital marketing circles revolves around whether or not Facebook page “Likes” carry any measurable business value. Groups of industry thinkers have designed complex formulas that provide a framework for determining the lifetime value of a fan.

Facebook 157

Facebook Study Apple Consultant 157

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Hunch Answer 20 quick questions to personalize your internet experience. Bold & Digital Men of Social Media 2011 Calendar Seriously. View an alternate.

Social Media 163

Social Media Paid Search SMS Syndication 163

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Kikolani

AUGUST 2, 2011

This month’s featured piece just went live today and is part of the 2011 Conversion-Fest Blogging Contest. Leave me a comment with any questions or thoughts – I’ll be happy to help! 4 Great Question and Answer Networks Analyzed – The question most people have when it comes to Q&A sites is which one is best?

ROI 126

ROI Social Media Google iPad 126

Net-Savvy Executive

JUNE 27, 2017

The third is Omniscience , which has evolved quite a bit since I wrote about it ( Driving Intelligence and Analytics with Omniscience , 2011). Drilling down Some of the more evergreen posts have been explorations of the details and implications of the questions around social media intelligence.

Privacy 40

Privacy Open Source Exercises Skills 40

Waxing UnLyrical

JANUARY 23, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Long Of It January 23rd, 2011 Tweet The long or the short of it? One of the age-old questions, eh? I don’t think there is a right or wrong answer to this question.

Class 119

Class Postrank Tourism WordPress 119

Later

DECEMBER 11, 2019

Thinking it's time to add influencer marketing to your overall Instagram strategy? Whether you’re gifting product or paying for sponsored posts, brands both big & small can harness the power of Instagram influencer marketing to get their products in front of new audiences and use Instagram marketing to make more sales! ?? ???

Engagement 53

Engagement Instagram How To Hashtag 53

Kikolani

JULY 8, 2011

12 SEO strategies and marketing tactics for photoblogs – photography bloggers, this one is specifically for you! Free WordPress themes – the 2011 edition of the best free WordPress themes. Direct traffic – a look at what this website traffic source in your Google Analytics really means. See some great examples.

Mashup 142

Mashup Resources RSS SEO 142

Kikolani

APRIL 7, 2011

Making Money Online / Marketing / Online Business. Search Engines / SEO / Link Building / Analytics. How to add Facebook Questions into your social media strategy – why brands will want to utilize Facebook Questions and what kind of questions should be asked.

Mashup 134

Mashup Resources Adsense Loyalty 134

Convince & Convert

MARCH 13, 2012

The week prior in New York, I had a number of Inbound Marketing Summit attendees awarding a victory to Apple, telling me that SIRI obviously is the clear winner by putting such technology into iPhone 4S users’ hands in late 2011 (and now the iPad, in version 3). and “which restaurant is best for a Catholic on Fridays during Lent?”

Microsoft 119

Microsoft Mobile iPad Meeting 119

Kikolani

DECEMBER 7, 2012

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. How to Track Offline Marketing Campaigns with Analytics – Easy ways to track your offline promotions online through Google Analytics and various other strategies.

Mashup 122

Mashup Resources Remix Google Reader 122

Proactive Report

APRIL 12, 2018

Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. You can also measure brand awareness by looking at the Traffic Sources Overview in the PR Measurement Google Analytics Dashboard. In Google Analytics you would.

News 40

News Press Release URL Analytics 40

Twist Image

JANUARY 8, 2011

"A brilliant essay about the nature of the Web, and why it's so difficult for traditional media people to understand: The (successful) Web is driven, claims Paul Ford , by this question: 'Why Wasn't I Consulted.'" 4 Predictions for Web Design in 2011 - Mashable. web analytics. web analytics 20. avinash kaushik.

scribd 95

scribd iPad iPhone Analytics 95

Twist Image

NOVEMBER 1, 2016

It's amazing to hear the questions that you asked get about your business, when you're "out in the wild.". In short, he embodies a traditional business that latched on to digital marketing, ran with it and generated tremendous success in the process. I've had an incredible month of travel, speaking events and client meetings.

URL 40

URL Data Travel Eventful 40

Convince & Convert

JULY 29, 2012

There’s no question that the social media ROI question continues to befuddle business – 41% of respondents to an eConsultancy survey of 1,000 companies and agencies in late 2011 had absolutely no idea of social media’s financial impact. Drive Social Media ROI with Content Marketing.

ROI 138

ROI Social Media Social CRM Survey 138

Convince & Convert

SEPTEMBER 7, 2011

Conventional social media marketing wisdom suggests that brands should avoid being overly self-promotional. The data behind this analysis comes from a sample of customers’ activity on Argyle Social, a social media marketing software provider. The real question, though, is what should companies be doing? It’s just awkward.

Curation 166

Curation Research Sample Samples 166

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Because people are going to ask questions. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Paine or Don Bartholomew would be better suited for that). Why do you think this will benefit us?

Class 182

Class Postrank Comments Tourism 182

Kikolani

MAY 11, 2012

The question then becomes… how do you build a community of fans? Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. Business / Career. Yet most screw it up.

Mashup 113

Mashup Resources SEO RSS 113

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Ask these questions and then answer them. Want the trends, news, and findings too?

Marketing 264

Marketing SEO Case Study Small Business 264