Twist Image

DECEMBER 29, 2013

Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010, Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. b2b marketing.

B2B 73

B2B Influencer Social Media Blogger 73

Ignite Social Media

NOVEMBER 23, 2020

This past year many marketers struggled with their social media advertising efforts. This year we saw brands face challenges with the Facebook Boycott, presidential election, and the most obvious of all, COVID-19. Despite these brands canceling or pausing ads, we’re expecting to see increases in ad spending next year.

Advertising 187

Advertising Social Media Tips B2B 187

Buzz Marketing for Technology

DECEMBER 22, 2010

I also contracted with Wiley to do another book called Facebook Advertising for Dummies. Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out.

B2B 177

B2B Hubspot Class Forums 177

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Diva Marketing Blog

OCTOBER 31, 2011

What is your scariest thought on how brands or agencies are using any aspect of social media/social networks? . O ne of the scariest things I see is too many "brand" witches around the social media kettle. YouTube - advertising there is getting more and more cluttered and scary. Jake Aull, Zen of Digital Brand @JackAull.

Social Media 89

Social Media Discount B2B Social Networking 89

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. David Erickson reports on recent research showing that “48% (of searchers) are likely to click if a brand shows up multiple times within a set of search results.” What Wins In Google Universal Search?

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. How can you optimize results from LinkedIn advertising? Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. Best Practices for LinkedIn Advertising.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. The Basics of Advertising on Facebook by Practical eCommerce.

Tools 195

Tools Tips Facebook Real Estate 195

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 124

Marketing Social CRM Conference Social Media 124

Webbiquity SMM

OCTOBER 16, 2012

60% of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Earnest B2B ). Earnest B2B ). MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Webbiquity SMM

SEPTEMBER 10, 2012

Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.”

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., How to use search to shield your brand from negativity by iMedia Connection. Don’t let your social media presence crush your brand’s future by iMedia Connection. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

FEBRUARY 23, 2012

They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers.

Social Media 119

Social Media Adwords B2B Training 119

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. They are overwhelmed with brand pitches.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Oktopost

AUGUST 15, 2022

No one expected Facebook to become the 7th most valuable brand in the world in 2022. In the same year, Twitter launched its own advertising platform where users could promote their tweets. In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. Social Media Today.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

DECEMBER 4, 2012

How your brand is abusing social networks by iMedia Connection. ** 5 STARS. Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. “Marketers are the nerdy freshman at the cool kids’ senior party. Reddit Marketing Tips.

Social Media 213

Social Media Resources Tips Policies 213

Kikolani

NOVEMBER 29, 2010

Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Her blog, SEO Smarty , covers blogging, branding, SEO, social media, and more. Alice Bradley.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. How to Use Social Media for B2B Marketing by Inc.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

FEBRUARY 2, 2012

I don’t get this whole thing with Twitter, this idea that starting allegedly this week they’re going to roll out all these new features to brand pages so that you can install tabs, apps, iFrames and all this other kind of stuff on your branded Twitter page. Is that necessary for all brands or for some brands?

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. iMedia Digital Showcase: The 10 best branded Facebook apps by iMedia Connection. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

The Way of the Web

OCTOBER 7, 2011

investment went badly wrong, and the initial heavy investment in transferring brands to the digital worlds also had a major stumble. And many content companies have changed how they do things, giving rise to the likes of the Demand Media content farm which is built to respond to search and advertising demand.

Paper.li 40

Paper.li MySpace Flipboard Company 40

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). While 86% of marketing professionals have “liked” at least one brand on Facebook, just 58% of consumers have done so. And the gap is even more dramatic on Twitter, where 61% of marketers but just 12% of consumers follow at least one brand. Small businesses? Thought Reach ).

Statistics 214

Statistics Social Media B2B SEO 214

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Personal) Branding. Building a Brand/Brand Evangelism. Twitter Chats and Twitter Parties for Brands (Stephanie Schwab): Twitter chats: it’s what we do now. Here are how brands can get involved. 100+ SMB Blogging Ideas to Kick Start … 2011? SEO: Strategy. SEO: Information. Link Building. Landing Pages.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

JANUARY 24, 2012

How can an brand establish trust online? Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

AUGUST 18, 2012

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook.

Statistics 198

Statistics Social Media B2B Marketing 198

Sprout Social

MAY 10, 2022

Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. When choosing the right apps to talk to your audience, consider why and how people want to connect with your brand. Why should your brand use social messaging apps? Build a pool of brand evangelists.

Marketing 96

Marketing SMS Instagram Activities 96

Devumi

SEPTEMBER 12, 2014

Twitter comparisons in terms of which is best for your brand, the first the thing that comes to mind is which thing first came into being. This has lead to Facebook having bigger and better brand exposure for its own brand, but what about yours? Twitter: Which is better for promoting your brand? Facebook, of course!

Twitter 79

Twitter Brands Facebook Comparison 79

Webbiquity SMM

MARCH 11, 2013

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. How are agencies and brands successfully integrating owned, earned and paid media efforts? How is the role of social media evolving in online visibility?

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

SEPTEMBER 21, 2010

There was also a lot of talk (especially among the big brands) on operationalizing social media, and creating true best practices for how to thrive in a real-time world where every customer is a reporter. Maybe I'll catch up with you all in 2011. Maybe I'll catch up with you all in 2011. Not bad for a first try!

Social Media 128

Social Media Strategy Conference Eventful 128

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011?

Statistics 219

Statistics Research Social Media B2B 219