Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. ” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). (

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. 8 Steps To Become A Brand Publisher by B2B Marketing Insider. Experts outline key content marketing trends for 2014 by The Guardian.

Strategy 226

Strategy Content Marketing BuzzStream 226

Buzz Marketing for Technology

DECEMBER 22, 2010

I also contracted with Wiley to do another book called Facebook Advertising for Dummies. Related posts: 11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. Using Content to Build Trust in B2B Marketing In the recent Edelman Trust Barometer report they detail out.

B2B 177

B2B Hubspot Class Forums 177

Convince & Convert

NOVEMBER 16, 2013

And it’s entirely likely – especially in transient categories like advertising – that your competitors already employ someone that used to work for you. Google’s ZMOT research found that consumers’ information needs when researching purchases DOUBLED from 2010 to 2011.

B2B 157

B2B Consultant Research Retail 157

Twist Image

DECEMBER 29, 2013

Gillen stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010, Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. b2b marketing.

B2B 73

B2B Influencer Social Media Blogger 73

Hootsuite

JULY 4, 2022

of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. While it may not be the most obvious platform for direct B2B sales conversions, TikTok provides a great space to build brand trust and loyalty: TikTok users are 2.4x TikTok isn’t just for consumer brands, either: 13.9%

Questions 105

Questions Banking Insurance HootSuite 105

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Devumi

SEPTEMBER 12, 2014

Facebook’s use amongst young people seems to be sinking all the time , and this does not bode well for a brand looking for a long term advertising partner – you want to be rising and should choose an advertising platform which is rising also. For those in a B2B marketing context, Facebook vs. Twitter isn’t even a comparison.

Twitter 79

Twitter Brands Facebook Comparison 79

Waxing UnLyrical

MAY 27, 2011

Tip: I have many years of direct B2B sales experience. If I see your “baby seal-hunting license,&# or that you are the 2011 Beer Pong Champion of the state of Oregon, you risk losing an opportunity. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising.

Brands 177

Brands Vocus Blogosphere B2B 177

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa B2B Summit (September 26-27 Boston). If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. You want more meat, less bun? Same premise.

Eventful 128

Eventful Social Media B2B Conference 128

Diva Marketing Blog

OCTOBER 31, 2011

YouTube - advertising there is getting more and more cluttered and scary. And that they think how they did business in 2005 is the same as 2011. How Do You Build B2B Relationships Using Social Media? ~ Miriam Salpeter , Keppie Careers ,@ Keppie_Careers. Jake Aull, Zen of Digital Brand @JackAull. S cariest thought?

Social Media 89

Social Media Discount B2B Social Networking 89

Webbiquity SMM

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 21, 2012

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. How can you optimize results from LinkedIn advertising? Recommendations: LinkedIn’s Customer Reference Program for B2B Brands by iMedia Connection. Best Practices for LinkedIn Advertising.

LinkedIn 234

LinkedIn Tips B2B Social Networking 234

Webbiquity SMM

MARCH 26, 2012

The New Breed of B2B Buyer by Chaotic Flow. But the truth of course is that SEO and SMO are both important and need to be practiced as part of a WPO strategy. From SEO To Social Media, Getting All Channels To Drive Traffic by MediaPost Search Insider.

Tips 183

Tips Reputation SEO B2B 183

Techipedia: Tamar Weinberg

JANUARY 5, 2011

100+ SMB Blogging Ideas to Kick Start … 2011? Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. 74 B2B Link Building Queries for B2B SQO Link Prospecting (Ontolo): B2B websites need link profiles too.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

DECEMBER 27, 2011

85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. The Basics of Advertising on Facebook by Practical eCommerce.

Tools 195

Tools Tips Facebook Real Estate 195

Convince & Convert

MAY 25, 2010

Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Looking forward to a repeat of the good times in 2011. Vegas, baby! Vegas, baby! Vegas, baby!

Marketing 124

Marketing Social CRM Conference Social Media 124

SalesChoice

APRIL 3, 2017

B2B Sales Productivity has dropped to global lows of less than 30% of in field customer productivity, with trillions of top line revenue being lost from 30-60% of sales professionals in the middle tier not making their sales plans. The human attention span has dropped to less than 50% over the last ten years. Image Source: [link].

Startup 20

Startup Data Software Analytics 20

Webbiquity SMM

OCTOBER 16, 2012

90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011. Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

The Way of the Web

OCTOBER 7, 2011

And many content companies have changed how they do things, giving rise to the likes of the Demand Media content farm which is built to respond to search and advertising demand. It makes for interesting reading – the relationship between Robin Miller and David Arculus for example.

Paper.li 40

Paper.li MySpace Flipboard Company 40

Convince & Convert

AUGUST 24, 2010

The Revolution is Coming I don’t think I’ve announced it publicly yet, but the final title of the new book from Amber and me (coming in February, 2011) is: The Now Revolution: 7 Moves to Transform Your Business with Speed, Smarts and Social Media Many, many thanks to everyone who voted on possible titles, and provided suggestions.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Kikolani

NOVEMBER 29, 2010

Alice is a writer of both fiction and nonfiction, and co-author of the book Let’s Panic About Babies (due out in March 2011). She is co-authoring a Facebook Marketing All-In-One for Dummies book scheduled to be released in March 2011, and is a regular author at Social Media Examiner. Follow her @aliventures on Twitter.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? ” B2B Marketing Research and Statistics. 10 informative B2B marketing infographics by Econsultancy. B2B Marketing [r]Evolution (Content Marketing) by PropelGrowth on YouTube. Marketers, we’re told, need to think like publishers.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

SEPTEMBER 10, 2012

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2011

Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land. B2Bs Tap Social to Boost Search by eMarketer. The top two goals B2B marketers identified for social media are building brand awareness and increasing website traffic.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B Marketing and Social Media.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

DECEMBER 1, 2015

Those who can measure results directly have discovered social media is far less effective at driving direct purchases than email or search advertising. Advertising needs to be part of social media strategy. Many marketers get this: spending on social network advertising is expected to double in the next five years. eMarketer ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

FEBRUARY 23, 2012

They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers.

Social Media 118

Social Media Adwords B2B Training 118

Webbiquity SMM

DECEMBER 4, 2012

Slideshare: The B2B Social Media Powerhouse by Heidi Cohen. Five Ways Social is Shaping your B2B Customers by LinkedIn Today. Noting that “Slideshare receives 60 million visitors per month. 3 ways to stop wasting time on social media by iMedia Connection. 3 ways to stop wasting time on social media by iMedia Connection.

Social Media 213

Social Media Resources Tips Policies 213

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Nevertheless, the social media ROI debate is not over.

Social Media 198

Social Media Tools Tips ROI 198

Oktopost

AUGUST 15, 2022

In the same year, Twitter launched its own advertising platform where users could promote their tweets. In 2011, Facebook sought other methods of monetization and launched a desktop ad program called Sponsored Stories. According to the State of B2B Social Media report , social budgets are predicted to increase into 2022 and beyond.

Social Media 174

Social Media MySpace Tweetdeck B2B 174

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. Using Facebook for B2B Marketing. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219

Convince & Convert

FEBRUARY 2, 2012

You have to think that it’s got to be their business customers and their advertising customers that are pushing this agenda in terms of more interactive, more expansive brand functionality on the site. Contrast that with 2011, where 43% of people deemed information from a peer, a person like yourself, to be extremely or very credible.

Social Media 117

Social Media Committee Team Questions 117

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. These men are indeed using Twitter to rewire and reorient the Web.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). Social media…to engage or to advertise? Turns out agencies are slightly more likely than in-house marketers (81% vs. 75%) to advertise on social networks, while corporate marketers are significantly more likely to utilize “free” social media tools (89% vs. 71%).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

JANUARY 24, 2012

Chris Tompkins supplies 10 methods to help “promote your social media profiles OUTSIDE of logging in to Facebook, LinkedIn and Twitter,” such as adding your social media profiles to company email signatures, business cards, advertising and all marketing collateral. B2B Social Media Guides. YouTube Tips and Tactics.

Social Media 190

Social Media Tips ROI Nielsen 190