Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375

Content Marketing Advertising Analysis 375

Sherrilynne Starkie

JULY 3, 2012

Canada’s national capital is Ottawa and one of the city’s many strengths is the active and passionate social media community that thrives here. It’s a community that continues to grow and learn that’s why it supports the 2nd annual Social Capita l conference taking place later this month.

Social Capital 278

Social Capital Conference Community building Newsletter 278

Laurel Papworth

SEPTEMBER 16, 2010

Want to know how to change Facebook to Talk Like A Pirate? Ahoy Me Hearties: One of the tasks our online community managers undertake with clients (PR or Marketing agencies, or companies) is to build out a Social Media Conversation Diary – a list of tasks and engagement activities to keep online community members entertained and loyal.

Communities 103

Communities Facebook Avatar Social Networking 103

Mindjumpers

JANUARY 31, 2012

Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build.

Applications 244

Applications Communities Conversation Film 244

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 65

Twitter Hashtag Facebook Features 65

Absolute PA

DECEMBER 17, 2011

2011 was a busy year for me: As I approached my third year in business I changed direction, practically starting from scratch and re-branded. Before I head off, I wanted to reflect on the year with a walk down memory lane with you, and share the most popular posts of 2011. 7 Steps to setting up Your Twitter account (November 2011).

Twitter 58

Twitter Hashtag Facebook Features 58

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. And for another, the business community seems to like it too. So it’s no surprise that an increasing number of business leaders are active on social. Profiles: Facebook. Profiles: Facebook.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

SocMed Sean

DECEMBER 1, 2018

NOTE: I originally wrote and published this article back in November of 2011 and it has generated a lot of interest over the years. Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service.

Blogger 266

Blogger Company Social Media Curata 266

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Million users on YouTube. Ever ask yourself why they are there?

Lurker 203

Lurker Klout Policies Consultant 203

Mindjumpers

JUNE 25, 2012

Design Lions: The Solar Annual Report 2011 by Serviceplan for Austria Solar. Promo & Activation Lions: Small Businesses Gets An Official Day by Crispin Porter + Bogusky for American Express. How Air China Used Facebook Check-Ins for Their New Campaign. How Air China Used Facebook Check-Ins for Their New Campaign.

Film 168

Film Small Business Curation Mobile 168

Mindjumpers

MAY 8, 2012

Tweet Last week, Facebook finally revealed their much hyped “life saving” feature: the organ donor status. Movember is another great example of how to target people in order to engage actively through social media to help a social problem: prostate cancer. Similar Posts: Community Manager: To Be Or Not To Be!

Social Media 248

Social Media CSR Campaign Collaboration 248

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. It was a rollicking chat, more than 250 tweets, around three questions: @CommAMMO Each of us has a personal Bete Noir — mine is “value of a Facebook fan. measurepr -12:07 PM Apr 12th, 2011. 12:29 PM Apr 12th, 2011.

ROI 173

ROI Metrics Tourism Reputation 173

Waxing UnLyrical

JANUARY 4, 2011

As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web. All this via one bare-bones blog and a Facebook group. Comment as pts moderator Howie at Sky Pulse Media Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Social Media 195

Social Media Postrank Flickr Class 195

Twist Image

SEPTEMBER 28, 2012

Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. I love Facebook as an economy.

Adwords 102

Adwords Facebook Retail Apple 102

Mindjumpers

JULY 18, 2012

Builds communities and create long-term relationships that in turn will strengthen the pipeline of talented candidates. They chose to shift their strategy of recruiting graduates from a focus on traditional advertisement to almost only communicating through social media using employees as ambassadors.

Social Media 249

Social Media Brands Policies How To 249

agora pulse

JANUARY 18, 2017

Here at Agorapulse we’re about to make a big decision about our Facebook pages. And we do our best to reach all language groups on Facebook without alienating others. Facebook Global pages incorporate the best of running individual national pages with the advantage of directing users to their local version of the page.

Facebook 60

Facebook Hotels Communities Examples 60

Firebelly

FEBRUARY 28, 2011

20 Tips to Get Your Content Seen on Facebook. By Ellie Mirman Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. What Makes Your Facebook Page Post Feature On Feeds? What Marketers Need to Know About Facebook’s Switch to iFrames.

Social Media 180

Social Media Feed Feedly Resources 180

Small Business Mavericks

FEBRUARY 15, 2011

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. You can interact with others on Facebook as your branded Facebook page. About Us What’s a Maverick?

Small Business 87

Small Business Features Facebook Case Study 87

Firebelly

APRIL 11, 2011

The State of Community Management in 2011. By Kate Williams We’ve been spending some time with this fantastically thorough report from The Community Roundtable since its publication last week, and unsurprisingly it’s filled to the brim with goodness. Social Media and SEO massively undervalued: Study.

Social Media 181

Social Media API Paid Search Metrics 181

Mindjumpers

NOVEMBER 2, 2012

In recent times, we’ve seen many examples of how the dynamics of social media can be utilised for other communicative needs than sharing the casual update, photo or link. Facebook saw a series of different support groups and pages popping up and quickly gaining huge numbers of members and likes. The social storm. on their platforms.

Social Media 266

Social Media Groups Groups Google 266

Ignite Social Media

DECEMBER 8, 2017

Though Facebook, Instagram, Pinterest, Twitter, and Snapchat all fall under the umbrella term of “social media”, each platform has a specific audience and expectation attached to it. Facebook: An immensely popular platform, Facebook is nearly synonymous with social media. Must Have #5: A Community. With over 1.71

Content 99

Content UGC Instagram Social Media 99

Small Business Mavericks

FEBRUARY 23, 2011

You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well. Proactive online reputation management is staying active. About Us What’s a Maverick? Is Link Buying Necessary?

Reputation 156

Reputation Case Study Press Release Small Business 156

Adam Sherk

MARCH 8, 2012

How much Facebook integration is too much? A high degree of Facebook integration can feel a bit like being assimilated into the Borg, but the reality is there is a lot of audience across all demographics there so experimentation is certainly worthwhile. but monitoring behavior and activity often proves valuable.

Publishing 215

Publishing Questions Social Media Activities 215

Akamai Marketing

MARCH 23, 2011

But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well. Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142

Review Company Klout Policies 142

Buffer Social

JUNE 30, 2017

The Birth of Facebook. Community Support during World Tragedies. The Birth of Facebook. Facebook, the social media network that has an incredible two billion monthly active users (nearly a third of the earth’s population), is the only network that I’ll mention in this post for moments-sake. Arab Spring.

Social Media 111

Social Media MySpace Hashtag News 111

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Nine in ten consumers read reviews before making a purchase, so building review functionality into your community makes sense.

Examples 227

Examples Communities Brands Forums 227

The Social Media Incubator

OCTOBER 4, 2011

Or maybe your last venture on Facebook showed a post saying, “I know only my true friends will repost this in their status….are In September of 2011, they conducted a study by analyzing Facebook and Twitter posts created on the Roost platform by over 8,000 small businesses across more than 50 industries. are you a true friend?

Social Media 100

Social Media Small Business Study Twitter 100

Social Media Strategery

DECEMBER 24, 2011

As 2011 comes to a close, it's only natural (and for a blog, virtually mandatory) to reflect on the year that's passed. community was active and engaged, and I found myself really in the trenches with a lot of my clients helping them work through many of the issues that I got to write about.

Social Media 99

Social Media Gov 2.0 Sports Education 99

Idaconcpts

MAY 4, 2011

This switch to corporate interests isn’t anything new for social media sites; Twitter, Facebook, and others have made changes over the years that do more to make money than they do to satisfy the user. Traffic to the site took a huge hit and has been trying to rebound ever since. The Problem with Digg. click for larger image). An Example.

Reddit 157

Reddit Digg Aggregator Journal 157

Waxing UnLyrical

DECEMBER 23, 2010

Seeing as how it’s coming close to the end of the year and everyone’s in a prediction kinda mood, Jen thought it would be cool to chat about what might be coming our way in terms of PR measurement in 2011. In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. pts Settings.

Postrank 151

Postrank Class Tourism WordPress 151

Waxing UnLyrical

FEBRUARY 1, 2011

Seth: “KPIs can refer to any part of a communication campaign: they could be PR activities, media results, or behavior. “PR outcomes usually refer to any end results of the communication campaign. says: February 2, 2011 at 10:50 am [.] This post was mentioned on Twitter by Shonali Burke, Matt Kelly.

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

NOVEMBER 17, 2010

Just saying… I really started thinking actively about things like this after attending a writing workshop by the oh-so-fabulous Ann Wylie (you really should sign up, if she’s teaching anywhere near you). Not that your posts are interminably long. Click here to try reconnecting the live stream. | pts Settings.

Class 215

Class WordPress Creative Commons Postrank 215

Akamai Marketing

DECEMBER 22, 2011

2011 was a game changing year in social media. Consumers aren’t likely to just give that information away, businesses will have to get creative to get consumers to connect the dots for them and even then, they are likely to only initially be able to connect the dots with their most active and passionate customers.

Social Media 217

Social Media Trends Smart Phone ROI 217

Convince & Convert

APRIL 5, 2013

“Twitter and Facebook are very different avenues. Sony joined Pinterest back in December 2011, right as the platform was becoming popular. The Sony social communities are very active, with many users creating content on a regular basis. Tweetable Moments. ” -@callanpaola ( tweet this ).

NGO 153

NGO How To Team Social Media 153

Laurel Papworth

APRIL 22, 2012

One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals/Credit Unions. The Facebook page has over 8,000 “likes,” and over 35,000 people have RSVP’d “yes” to making the move.

Banking 85

Banking Statistics Communities Exercises 85

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190

B2B MySpace Startup Social Networking 190

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. Don’t let your social media activity die. pts Settings.

Tips 159

Tips Class Postrank Comments 159