New Structure of Global Facebook Pages: Focus on Local Activation
OCTOBER 18, 2012
Yesterday, Facebook announced that a new structure of Global Pages is available for all brands working with Facebook. Facebook users will be directed to the best version of a page based on the country those users in which they are situated, creating a better localized experience for your customers while remaining a part of the global brand community. Mindjumpers Network.
Social Media Needs Local Activation!
OCTOBER 5, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. This post is written by Fredrik Olimb, Local Community Manager from Norway and part of Mindjumpers Network.
How to Build a Community that Thrives
FEBRUARY 26, 2015
We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. Everyone should have a community. What is Community? But let’s back up and talk, first, about what it means to build a community.
How to Actively Use Facebook Post Insights to Improve Your Community Management
APRIL 26, 2012
Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 3 – Optimise on future community management. Tweet. Photo views.
135 Million Users Are Active in Google+ Stream
The Realtime Report
DECEMBER 11, 2012
Out of the 500 million users that have signed up for Google+, 235 million are “active across Google” (aka +1′ing apps in Google Play, hanging out in Gmail, connecting with friends in Search), and 135 million are active just in the Google+ stream. What do you think? Is 135 million the only real important number – and will it continue to grow?
Monitor Your Brand’s Instagram Activity with New Reporting Tool
AUGUST 27, 2012
In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Instagram is a growing mobile-only social media platform that shouldn’t be ignored by brands in their social media activities.
How to Grow Your B2B Facebook Community
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. Go Viral.
Key Points for Local Market Activation on Social Media for International Brands
JULY 10, 2012
Tweet The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value.
The Importance of Local Activation on Social Media: India
DECEMBER 4, 2015
India has the 2nd largest audience on Facebook, with a 9% user base (USA being no. Here in India, Facebook is the most commonly used social media platform followed by Whatsapp, Google+ and Twitter. Facebook are investing Rs 50 million per annum in 100 Wi-Fi hotspots across the country. The Importance of Local Activation on Social Media: West Africa/Nigeria. Brand Advice.
5 Community Management Tips on Community Manager Appreciation Day #CMAD
JANUARY 28, 2013
In addition to being Community Manager Appreciation Day (#CMAD for all you hashtag fiends), today is also the day: Henry VIII died (1547, and women all over England breathed a sigh of relief). Now, definitions aside, I think community building (and, therefore, the management thereof) is one of the biggest differences between “old” and “new” PR. That’s ok.
Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard
The Realtime Report
JANUARY 18, 2013
Facebook: 1 billion active users. via Facebook. Qzone: 599 million monthly active users. LinkedIn: 200 million active users. Google Plus: 135 million monthly active users. Instagram Has 90 Million Active Monthly Users. According to AllThingsD , this is the first time that Instagram has released data on monthly active users. via Twopcharts.
How To Grow Your Facebook Community
DECEMBER 20, 2012
This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner. Image via niallkennedy on Flickr, CC 2.0.
Content Marketing: Without Community, It’s Only Half the Equation
APRIL 17, 2015
Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. You may have created great content, and you may have a good distribution plan, but shares and engagement are unlikely to come unless you have also focused on community building. Smart, active engagement. Content Marketing: a scenario. So you put it together.
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
Having a Community Means Having a Brand: Listen to Feedback!
AUGUST 21, 2012
Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? community is an indispensable part of your product placed within the user engagement cycle, which it would not be if it was not for people seeing a value in it.
The Value of Matching Your Brand with a Local Community Manager
NOVEMBER 21, 2012
Mindjumpers Network is a global platform of local country Community Managers, enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
How to Use #PRStack to Create a Community of Action
NOVEMBER 23, 2015
Here I lay out five significant steps #PRStack took that blog post rant into a positive community of action that is helping to change the modern workflow for the public relations industry. Define Your Community. So, you’re thinking about forming a community. What sort of community will it become? It became a community dedicated to change…a community of action.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. The best resources can be found by looking simply around online and seeing what other brands are doing with their communities. It should always be organic).
The Performance of 100 Icon Brands on Facebook [report]
JUNE 13, 2012
Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise. Facebook Private Messaging for Brands. Probably not.
How Instagram Makes Communities Better
JULY 3, 2012
Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better. In this example, Instagram has improved a facet of the Facebook platform.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s fairly natural to assume that as the leader, you are building and growing a “community.” After
Social Media Calls For Pro-Active And Re-Active Actions
Social Media Network Marketing
JANUARY 6, 2011
What this goes to say is that you need a plan that is pro-active along with a plan that is re-active. Allow me to explain this: Just creating a Facebook Business / Fan Pages is not enough. Developing a community is time consuming job. The community is to be nurtured and fed with information. As Facebook rightly calls posts as feeds! For instance suppose you are administrating the Facebook Fan / Business Page of consumer goods. Who will you approach if one day your community member on Facebook mentions that the goods bought are defective.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). His community needs him, as does the overall Wildlife Works effort.
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Jen and her Wilmington-based colleague, Jen Caslin, have been adopted by their local “plugged in” social media communities.
Facebook by the Numbers [infographic]
OCTOBER 27, 2011
Tweet The online social media news site, Mashable , has put together a very nice infographic giving an overview of the current state of the social platform Facebook. We all probably know that more than 800 million active users are currently on Facebook, but what we should especially notice is that more than 50% of these log into Facebook every day.
The Intersection of Online Communities and Learning Management Systems
MAY 6, 2015
This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). percent), Facebook (28.8
Interview with Community Manager: Jonas de los Reyes from Yahoo!
Social Media Citizens
MAY 12, 2011
Jonas de los Reyes is a lead community manager of Yahoo! You can follow Jonas on Twitter , Facebook and Linkedin. G: How did you build your experience as community manager? J: For me, it was a combination of things happening in my career that stirred my path to community management. Another thing that is needed for a community to thrive is community guidelines.
Activation, Comfort, and Other Secrets of Online Community Management
Convince & Convert
FEBRUARY 8, 2012
It is Jay Baer joined today by a very special guest, my friend who is the Director of Community and all things fabulous at BlogWorld and also the author of Online Community Management For Dummies , Ms. It really is a treasure trove of advice and best practices around community management. They weren’t sure people would want to buy a book about community management.
HOW TO: Activate Your Brand's Super Influencers
NOVEMBER 12, 2010
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How to Convert Facebook Fans into ‘Superfans’
NOVEMBER 5, 2012
The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. times more comments than less active Superfans. Know your fans.
Industry Buzz: 4 reasons why rasa.io is the up and coming community platform
DECEMBER 7, 2015
———– If you’re actively planning (or dreaming) how an engagement platform could breathe new life into your nonprofit or association, there are a daunting amount of options to choose from. For many associations, engagement happens exclusively online, and getting an online community to an effective place is a long-term, detailed task. In all, rasa.io
How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media
Convince & Convert
MAY 10, 2013
This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Social Media Stat of the Week: 665 million daily Facebook users. via Facebook Newsroom.
12 Secret Facebook Features Every Marketer Should Use
AUGUST 29, 2015
Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. As your fanbase grows, so does their insatiable appetite for content. To save something you see on Facebook: From your newsfeed: Click and select Save. Select Pin to Top.
Understanding Facebook EdgeRank [Infographics]
MAY 5, 2013
The News Feed — in the center column of your home page — is a list of stories from the people and pages you follow on Facebook. News Feed stories include likes, status updates, app activity, photos, videos, and links. According to comScore, 40% of time on Facebook is spent on the News Feed. Weight is a system that increases or decreases the value of actions within Facebook.
7 Facebook Marketing Case Studies
MAY 19, 2013
Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Many have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers.
What A Dog’s Cancer Taught Me About Community
MAY 2, 2014
tell you all this not to make excuses for being away, but because part of being in a community means we share what’s going on. Through Facebook. This is not an ode to Facebook. We are a community. And as I was agonizing over publishing WUL in such a hit-and-miss way recently, I realized we have something quite extraordinary here… a real community. The story.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Good luck! It’s you.
Copa América Centenario 2016 on Facebook, Instagram, Twitter, Vine, Periscope
JUNE 3, 2016
Copa América Centenario 2016 kicks off Friday, and Facebook, Instagram, Twitter, Vine and Periscope are suited up for the soccer tournament’s U.S. Facebook and Instagram teamed up with the event’s broadcasters— Fox Sports in the U.S. Soccer fans: Will you interact on Facebook, Instagram, Twitter, Vine and/or Periscope during Copa América Centenario 2016? debut. Peru: @TuFPF.
Interview with Community Manager: Ben Bateman from Square Enix
Social Media Citizens
JANUARY 19, 2012
Ben Bateman is community manager from Square Enix. Currently Community Manager for Codemasters, supporting all boxed titles including DiRT 3, Operation Flashpoint Red River, F1 2011, and Bodycount. admire a lot of the community and social media work done by the Xbox team. If you don’t put the effort in then your community will wither and die. Just start talking.
How to Master Facebook for Small Business
JUNE 1, 2016
That doesn’t mean that you cannot rock Facebook for small business. billion daily active users on Facebook? That is daily active users. Using Facebook for Your Small Business. Your approach to Facebook is going to be a bit different from an agency. This is exactly what Facebook users crave. Starting a business Facebook Page from scratch?
13 Ways to Use Facebook Events for Your Brand
MAY 16, 2016
The last few years have been tough for Facebook marketers. Despite all of this, we’re here to tell you that Facebook is far from dead. In order to get more out of Facebook, you have to go beyond publishing a handful of posts per day. Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events?
How To Use Facebook Audience Insights For Better Targeting
MAY 26, 2016
Are you struggling with Facebook ads targeting? Discovering what your perfect customers are interested in is one of the most crucial parts of Facebook advertising. Why Facebook Audience Insights Matters. The greatest thing about Facebook advertising is the ability to reach super specific audiences. For me, Audience Insights is the most important tool on Facebook.