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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? I traveled a lot. My, time flies.

Class 156
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Monitor social media discussions of your company or product in real time? Create animations? Promote events through social media?

Tools 206
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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

To succeed in social media, set aside your marketing plan {Grow}. KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). The Big(ger) Marketing Shift (Mitch Joel). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). How Not to Use Youtube (Occam’s Razr).

Postrank 168
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Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Next time I will book direct with the hotel and check FIRST that what they advertise “free internet&# doesn’t come with such ridiculous marketing spin. HotelsMag Top 2010 Marketing Resolutions.

Hotels 85
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What Moved You In 2010

Twist Image

Personal Branding R.I.P. Product Is The New Marketing. Personally, professionally and communally, 2010 was an incredible year. I travelled to over thirty cities in five countries, evangelizing the Digital Marketing industry, my agency and the book, Six Pixels of Separation (which 800-CEO-Read and Inc. digital marketing.

Blogger 100
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265