For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 And much more. MORE >>

What was your biggest learning from a communications perspective in 2010? Marketing Social Media Trends 2010 learnings 2011 trends communicationsHere’s my obligatory trends post. But lo, it’s not the standard list of trends from my perspective. Instead I sent out a plea to some respected comms folk and ask these two questions: 1. What is your one, key communications trend or forecast [.]. MORE >>

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. SoDA solicited feedback from over 1,000 digital marketing executives from agency and client-side worldwide and captured some solid insights worth sharing here. There is no question that digital marketing continues its upward trend. Two Thousand and Ten Digital Marketing Outlook Photo credit: Will Lion. MORE >>

So if 2009 has finally galvanised the concept that online community spaces need managers, is 2010 going to be the year when the role is formalised and ranked as highly as other CRM roles? What will online communities look like in 2010? We asked some fantastic community managers for their 2010 predictions, and if their thinking comes true, 2010 is going to be a very exciting year. Although whether this will happen in 2010 already, might just be wishful thinking.”. projects in 2010. Particularly in markets which are already leading on E2.0, Agree? MORE >>

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. Like what? Digg this! MORE >>