Convince & Convert

JUNE 23, 2011

Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. That was sooooo 2010. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. Fan growth is simply not enough. Depth of engagement.

Engagement 158

Engagement Facebook iPad Metrics 158

Justin Levy

MAY 10, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Joint Chiefs of Staff 2010 Social Media Strategy Written on May 10, 2010 by Justin Levy in military , social media , social media strategy 16 Comments - Leave a comment! You can check out the full social media strategy below.

Social Media 113

Social Media Strategy Policies RSS 113

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 When it comes to Facebook, the social networking platform is no different. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Convince & Convert

AUGUST 2, 2010

Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Now with more than 500 million global members, Facebook is changing the way we interact, communicate, share, and shop. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121

Facebook Social CRM Consultant MySpace 121

Akamai Marketing

APRIL 4, 2011

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start? Million users on YouTube. Here’s the answer.

Lurker 203

Lurker Klout Policies Consultant 203

Convince & Convert

OCTOBER 15, 2013

Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. How can I make sure my Facebook app goes viral?” “How can I make sure my Facebook app goes viral?” Are Sweepstakes Users Sharing Your App on Facebook?

Facebook 146

Facebook Campaign Metrics Features 146

Visually SM

OCTOBER 29, 2020

Facebook, LinkedIn, Instagram: it’s essential to understand which of those social channels are best to communicate with your audience. For instance, you might want to drive conversions and sales through your Facebook page and create brand awareness with your LinkedIn profile. Look at the numbers on newer platforms.

Social Media 130

Social Media Engagement Strategy How To 130

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Ignite Social Media

AUGUST 9, 2022

Since its inception in 2010, Sprout has established itself as an industry leader in the social space, servicing some of the biggest brands across many industries. Bot Builder – This allows users to create social chatbots that can respond to direct messages on Twitter and Facebook Messenger. NotImpressed.

Review 155

Review Social Media Management Price Collaboration 155

Webbiquity SMM

OCTOBER 5, 2012

This is an update of the looking back at 100 post in July 2010. How to Write an Effective Business Blog (January 8, 2010). 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011). The One Effective Use of Facebook for B2B Marketing (March 9, 2010). It Depends (October 13, 2010).

Vocus 155

Vocus B2B Social Media Statistics 155

The Marketing Blog

AUGUST 3, 2010

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 Time has passed by and since then, Facebook has grown to half a billion global users and would fall next only to China and India if it were a country. The bottom line is, Facebook isn’t a one size fits all solution.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Mindjumpers

JANUARY 26, 2011

Facebook, Twitter, Linkedin, blogs etc. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. offers organizations the chance to join conversation with millions of customers around the globe every day.

Social Media 277

Social Media Survey Metrics Analytics 277

Akamai Marketing

FEBRUARY 22, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Tools 163

Tools Klout Policies HootSuite 163

Hootsuite

MAY 20, 2021

Since as far back as 2016, the number of people using the top social messaging apps like WhatsApp, Facebook Messenger, and WeChat/Weixin has consistently surpassed people using the top social networks (Facebook, Instagram, and Twitter). billion users on Facebook Messenger. billion users on WeChat/Weixin. Download now.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Firebelly

SEPTEMBER 3, 2010

Social Media Optimization – Gearing up for Social Search Today, search engine rankings are becoming the most sought-after metric in the online world. But one common mistake companies make in optimizing their website for Google is the lack of attention to social media channels.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Akamai Marketing

MARCH 23, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Review 142

Review Company Klout Policies 142

Adam Sherk

DECEMBER 18, 2012

Beyond Facebook Insights: Useful Facebook Analytics Tools. 5 Good Ideas for News Media Facebook Pages. 5 Good Ideas for News Media Facebook Pages. SEO Metrics for Publishers: How are You Tracking and Measuring Success? My Top Posts of 2010 on SEO, PR and Social Media for News and Sports. Have a great 2013.

Press Release 119

Press Release SEO Digg Sports 119

Webbiquity SMM

JANUARY 19, 2016

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic. DR4WARD ). V3B Blog ). V3B Blog ).

Social Media 100

Social Media Marketing Survey Metrics 100

Pam Moore

AUGUST 31, 2018

” A social media plan is far more than throwing pretty visuals at Instagram or Facebook. It's more than hopping on Facebook Live and hoping to get famous. Too many new social media managers get all hyped up about vanity metrics such as followers, likes, etc. How to set goals and metrics for success.

Social Media 147

Social Media Training Startup Team 147

Akamai Marketing

MARCH 24, 2011

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ). The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me. You’d like that, wouldn’t you?!

Social Media 149

Social Media Klout Policies Small Business 149

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5 Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization?

Social Media 117

Social Media Strategy Statistics Metrics 117

Akamai Marketing

FEBRUARY 8, 2011

In Analytics, under the Analyze tab for whichever of your sites you want to export metrics for, there is a dark grey “Export CSV&# button on the right side of the screen above the list of posts. That will export the posts visible on that page, along with their metrics. It isn’t that we need a tool that does everything.

Postrank 134

Postrank Analytics Tools Klout 134

Firebelly

FEBRUARY 26, 2010

Hart "Show The Love" Facebook Sweepstakes | Main | YouTube Tuesday: Digital Ethnography » February 26, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader. Have a great weekend everyone!

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Convince & Convert

JULY 11, 2011

These were the kind of conversations we found when we started listening to people talking about SunButter in 2010. Success Metrics. We chose metrics to measure whether our fans were spreading the sunshine: Positive social mentions. Comments on blog posts or Likes on Facebook updates count in this category. Interactions.

Social Media 139

Social Media Delicious Metrics Loyalty 139

Firebelly

NOVEMBER 13, 2009

When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Which brings us to the power of the market constituents to influence each other. Social Search.

News 100

News Social Media Marketing Paid Search 100

Adam Sherk

OCTOBER 6, 2010

by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. Related posts: Facebook Pages: Which News Sites Get the Most Engagement? Jeff Adam Sherk October 6, 2010 at 6:20 pm Thanks Jeff. Thanks for your post.

Sites 176

Sites News Postrank Engagement 176

Social and Logical

DECEMBER 28, 2010

According to their Facebook page, research shows a connection between academic achievement and school cleanliness. This is part of Bounty’s campaign, “2,000,000 Views To Help Clean Schools.&# If the 2M views are reached by January 31,2011, Bounty will donate $200,000 worth of paper towels to schools in need of cleaning supplies.

Embedding 150

Embedding Analysis ROI Conversation 150

Adam Sherk

JUNE 15, 2010

by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again. But Twitter, Facebook in some cases Digg still represent the majority of social media referrals to many news sites, so they continue to be a priority.

News 165

News Sites Twitter Digg 165

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Akamai Marketing

JUNE 28, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Mobile 124

Mobile Klout Policies Tourism 124

Firebelly

DECEMBER 14, 2009

 What metrics are appropriate for your campaign and what do they tell you? How  Below are there suggestions: 1. What is your overall marketing strategy? What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? What forms of social media will you use and why?

Social Media 133

Social Media Marketing Paid Search SMS 133

Ignite Social Media

AUGUST 9, 2022

Since its inception in 2010, Sprout has established itself as an industry leader in the social space, servicing some of the biggest brands across many industries. Bot Builder – This allows users to create social chatbots that can respond to direct messages on Twitter and Facebook Messenger. NotImpressed.

Review 78

Review Social Media Management Price Collaboration 78

Webbiquity SMM

JANUARY 7, 2011

Facebook added more than 150 million new users in 2010. Metrics will mature. “News Feed Optimization (NFO) on Facebook will become the new SEO. We’ll be able to send a Facebook status message only to customers who visited a particular page on our website. Share this on Facebook. link on Twitter.

Trends 187

Trends Social Media Marketing Technorati 187

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Hootsuite

NOVEMBER 7, 2023

Hootsuite Advanced Analytics allows you to analyze your competitors’ audience and content strategy on Facebook, Instagram, and X (formerly Twitter). trillion historical conversations going back to 2010 to help brands track trends online. Audiense primarily pulls its data from X (formerly Twitter) and Meta (Facebook and Instagram).

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98