Remove 2010 Remove Events Remove Marketing Remove Travel
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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? I traveled a lot. My, time flies.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Search for a brand name or keyword across all of the most popular social networks at once?

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Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. 2 pencil will improve the lives of hand-writers everywhere and grow your live event strategy from there. 2 pencil at ScriptaCon.

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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

To succeed in social media, set aside your marketing plan {Grow}. KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). The Big(ger) Marketing Shift (Mitch Joel). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). How Not to Use Youtube (Occam’s Razr).

Postrank 168
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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

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