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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? I traveled a lot. My, time flies.

Class 156
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Planning and Executing Live Event Content For Your Brand

Ignite Social Media

Assuming you already know that social media is the first way in which people follow live events they can’t attend in person…. Brand events are like weddings: important, exciting, fun, and super busy. 2 pencil will improve the lives of hand-writers everywhere and grow your live event strategy from there. 2 pencil at ScriptaCon.

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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

KLM surprises travelers to see ‘how happiness spreads’ (About Foursquare). Everybody’s Doing It: How Marketers Are Utilizing Social Media In 2010 (Flowtown Blog). The Seven Principles You Need to Know to Build a Great Social Product (TechCrunch) – I’m putting this article by Gina Bianchini, founder of Ning, under Event 2.0

Postrank 168
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Promote events through social media? Economic conditions may have been tough in 2010, but there was no shortage of online innovation. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Create animations?

Tools 206
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The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Maybe travel and tourism will will be the next segment to utilize the power of event marketing.

Eventful 100
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What Moved You In 2010

Twist Image

Personally, professionally and communally, 2010 was an incredible year. I travelled to over thirty cities in five countries, evangelizing the Digital Marketing industry, my agency and the book, Six Pixels of Separation (which 800-CEO-Read and Inc. Magazine just listed at #13 on their Bestsellers of 2010 list - thank you!)

Blogger 100