Remove influence
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Wendy’s Social Media Strategy: Serving Humorous Engagement Online

Keyhole.co

Plus, Wendy’s completely immerses itself in pop culture and active engagement with users. This meme began in a 2008 episode of the American sitcom ‘The Office’. Twitter, in particular, is primed for this kind of engagement, which is why Wendy’s is so active on the platform. And Wendy’s didn’t miss out on making the most of this.

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What's your social currency?

Akamai Marketing

Different established communities like different things, which is why activity on one social media portal might be different than activity on the other, by both people and companies. By the way – I love the $2 bill as an example of social media currency. Well, even if YOU don’t think so – your customers do.

Lurker 203
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Tool Tuesday: PostRank Analytics

Akamai Marketing

Optimize Page What I like: Shows primary influencers on different networks in a clean list. What I wish they would improve Influencers aren’t listed in order of number of engagement events. Wish that originating account could be removed from influencers. Removing one’s own activities (e.g.

Postrank 134
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142
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Tool Tuesday: SocialOomph

Akamai Marketing

For example, from SocialOomph, you can also schedule Tweets, even bulk upload them. Some are free, some are part of their paid service. I tried their paid service and I just felt that that overall, the services were clunky and in some cases, redundant to tools I like better. All Rights Reserved.

Tools 163
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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The advice isn’t wrong - but too simplistic.

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How social media drives cryptocurrency for users & brands

Sprout Social

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. To promote Bitcoin at its start, Nakamoto built an email list of 2,000 subscribers and became active on forums like Bitcoin Talk. Take Ripple , a blockchain for global payments, for example.