Sprout Social
AUGUST 3, 2023
In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. Enter lo-fi (low fidelity) and personality-driven content.
Social Media Strategies Summit
NOVEMBER 27, 2018
Video content was also repurposed and monetized on social. Their research also revealed people didn’t mind seeing commercials during this content, so long as they’re relevant. Lastly, they realized some people wanted to consume content on the go. Their audience research confirmed: They wanted curated content.
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Webbiquity SMM
FEBRUARY 13, 2018
Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Facebook was opened up to the public in 2006. Small Business Trends ).
Ignite Social Media
MARCH 2, 2021
When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life. At the beginning of 2019, only 4% of social media marketers in the United States used the platform to reach consumers. Security issues plague some of the most popular social media platforms.
Social Media Strategies Summit
FEBRUARY 13, 2020
The tactic of using social ads to promote their “gated content” and drive lead generation may seem commonplace now, but Hubspot leveraged this tactic early on – helping them position themselves as the go-to destination for marketing resources like content calendars, the latest trends, and free webinars. TAKEAWAY: Be a resource.
Hootsuite
APRIL 15, 2020
Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. essential tips for using hashtags on every social media platform out there. Hashtags are effective on other social media platforms too. Let’s get started.
Hootsuite
MAY 19, 2022
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post. Then in 2009, Facebook added an identical feature to its platform.
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