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Interview with SMSsummit speaker Brendan Gahan of Mekanism

Social Media Strategies Summit

Gahan has been at the forefront of the social & influencer marketing space since 2006, creating disruptive campaigns for brands such as Mountain Dew, Unilever, MillerCoors, and The Olympics. Why is it so important for brands to consider social as part of the planning process vs. after the content or campaign has been created?

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How to Get the Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The posts for the last five years are: Best Internet Marketing Posts of 2010. Best Internet Marketing Posts of 2009. Best Internet Marketing Posts of 2008.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. In other words, if I connect with you on LinkedIn, I didn’t invite you to send me spam. What do you choose?

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220: What You Should Include in Your Email Newsletters

ProBlogger

What You Should Include in Your Email Newsletters (and Answers to 4 FAQs About Email). Maybe you put ‘set up email newsletter’ on your ‘someday’ list ages ago, but still haven’t done it. Or maybe you have a newsletter list, but you haven’t sent one in months. What is the content you include in your communications?

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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.

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How to Use LinkedIn Stories for Your Business

Later

LinkedIn’s pivot to stories is indicative of just how far social media has evolved since Facebook first switched from a series of connected profiles to a centralized News Feed in 2006. 4 Ways to Incorporate LinkedIn Stories into Your Marketing Strategy. So will you be using Linkedin Stories to market your brand?

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Original Ideas.Or Creative Ideas? Getting Beyond The Stuck.

Twist Image

Everyday, I get two great e-newsletters from Medium and LinkedIn. Within these devilish treats are scores of fascinating content, from the people that I follow on each respective channel. These are smart people, and they are creating and writing really powerful pieces of content. This was back in 2006.

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