The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? One might argue that it was the launch of desktop publishing in the 1980′s that made delivery of company newsletters easier. Although often, the news was still two plus months old  since it was often a challenge for many company’s to crank out quarterly company newsletters. MORE >>

If you want people to actually read your e-newsletter instead of deleting it from their inbox, you need to make it worth their time. Shutterfly’s Wink is the king of e-mail newsletters that include a freebie. Wink offers readers 2 free photo strip credits on most of its email newsletters. Here are the top 3 tips to make your e-newsletter a success: 1. What is the purpose of your e-mail newsletter? An e-newsletter doesn’t have to be long to be effective as long as it focuses on one main story. You need to provide a valuable and useful gift.  Tweet This! MORE >>

Content marketing seems to be the meme du jour. What’s most striking about this conversation remains the blind eye most bloggers have to the majority of corporate blogs, micro messages, and content initiatives that fail. According to the Content Marketing Institute, only 40% of content marketers feel their efforts are successful , and consumers have been less bullish, with only 14% trusting corporate blogs in recent years. The reason most organizational content fails lies in the fact that they are marketing initiatives. MORE >>

How do you get the most out of your email marketing campaigns? Since giving away real products for free is probably not feasible, the logical alternative is delivering quality informational content that will help them do more of what they want to do –  better, faster, or cheaper. This guest post by Patrick Carver is a reminder that email marketing is enjoying a resurgence, and for some valid reasons. Read further to learn about a free software tool his company created to help you more easily accomplish your email marketing objectives. Simple is always better. MORE >>

This is the screenshot of my email newsletters signup form at my blog. Today I wanted to share what I have learned on how to make email newsletters better. Gives your readers the ability to decide whether they want to tune in or not to your content via email. These emails are awesome, because they are are PERSONAL, RELEVANT, and ANTICIPATED messages (the three pillars of Seth Godin’s permission marketing ). Creates repeat visitors to your site (assuming your content keeps on rocking!), MarketingProfs gives some great tips for e-newsletter success. MORE >>