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The Importance of Email Newsletters

Idaconcpts

On March 2012, Target Marketing revealed stats on customer acquisition topics of American business-to-business and business-to-customers marketing managers throughout 2011 and early 2012. Despite the rise of social media, email topped the list with 86.3% of marketers planning to deploy this digital tactic. That is the wrong way to conduct email marketing. Provide Value.

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter. Because magazine and newspaper editors are pros at coming up with content ideas.

How to Make Email Newsletters Better

Idaconcpts

This is the screenshot of my email newsletters signup form at my blog. I’ve been blogging since 2008 and it has always been there. Today I wanted to share what I have learned on how to make email newsletters better. Gives your readers the ability to decide whether they want to tune in or not to your content via email. Right-hand side. Use a RSS-to-Email Service. Takeaway.

Xydo Pivots to a New, Targeted B2B Content Model for Your Business Newsletter

Stay N' Alive

If you're reading this, there's a good chance you clicked on a link from my newsletter to get it. xydo Technology social email newsletter content marketing Email Marketing

The Content Marketing Explosion [infographic]

Mindjumpers

Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. This can by done though content on blogs, in social media, newsletters etc. .

The Five Elements to Include in a Content Marketing Strategy

Spin Sucks

content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Prolific and High-quality Content. By Rick Riddle.

How to Write a Newsletter in 4 Simple Steps

Writtent Blog

Although content marketing became popular and powerful thanks to SEO and blogging, it applies to many other marketing initiatives you could pursue for your business. Email newsletters are the perfect example. But like business blogging, newsletters for business sometimes have a bit of a learning curve. If you’ve been wondering how to write a newsletter, [.].

7 Best Newsletter Builders for Creating Great Newsletters

Writtent Blog

Like other forms of content marketing, email marketing can be a very powerful tool for boosting engagement and generating leads. To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results.

25 Excellent Content Marketing Tools for Your Brand

Pamorama

Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs.

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Love it or Hate it: Let’s Talk Email Marketing for Business

Spin Sucks

Email marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics. The post Love it or Hate it: Let’s Talk Email Marketing for Business appeared first on Spin Sucks.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success. Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.

A Beginners Guide to Content Marketing [Plus Infographic]

Pamorama

Content marketing has changed the way consumers research and buy your products. This is why content marketing is key. What is content marketing? Any form of marketing that relies on or draws from editorial content is considered content marketing. The current state of content marketing. Content marketing is hot.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Content Planning Beyond Just Website Design and SEO. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. 92 percent of nonprofits utilize content marketing. Determine Your Target Market.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? One might argue that it was the launch of desktop publishing in the 1980′s that made delivery of company newsletters easier.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? One might argue that it was the launch of desktop publishing in the 1980′s that made delivery of company newsletters easier.

Four Ways to Keep Content Fresh

Spin Sucks

Do you know the story of how  BlendTec  used  Will It Blend  to keep content fresh about industrial-strength blenders? One of my favorite videos is when the first generation iPad came to market and they blended one. Keep Content Fresh. It’s pretty likely they have a newsletter for your industry. There are a lot of content ideas in there. By Gini Dietrich.

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

Pamorama

It is vital to plan, manage, and optimize your content marketing initiatives. . The pressure to publish timely, engaging, content has never been higher. Brands Today’s portfolio of content channels  — websites, blogs, Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest, Tumblr, Instagram, SlideShare, Flickr, etc. — is constantly growing.

The Big Content Marketing Fail: How Much Content Do You Need?

Conversionation

In case you don’t feel like fully reading it, prefer the rules of short copy and want to read the conclusions first then this is for you: we are massively killing content marketing and are making the same old mistakes we always have. It was acquired by my then employer and basically had a local portal, a good e-newsletter and some content in its portfolio. Hurray.

Some Of The Best (Non-Marketing) E-Newsletters To Make You A Better Business Leader

Twist Image

It should come as no surprise that content about marketing and smart marketers is one of the best places to get inspired about better ways to do your marketing. It''s not hard to find a ton of resources for marketing. If you just look to the left of this blog post, you will see a whole list of inspiring people, blogs and podcasts that will make you a smarter marketer. In the day and age of readers, online bookmarking tools and other resources to find, curate and save content online, I still rely on good, ole fashion email for the bulk of my content.

Why Interactive Content Marketing is the Future

Convince & Convert

You probably know a thing or two about creating good content. There’s a good chance you’re already creating more content in 2015 than you did in 2014. We’re all content creators trying to reach an audience. To stand out from the crowd, we need to be more interesting, interactive, and data-driven  with our content. What is Interactive Content Marketing?

12 Time-Saving Tools for Content Marketers

Convince & Convert

Content marketing is the ultimate way to build brand awareness and connect with your customers. Fortunately, there are lots of great, time-saving tools out there that can dramatically increase the impact of your content marketing efforts. Coming up with electrifying content ideas is one of the hardest parts of content marketing. Contently.

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Why B2B Marketers Need to Educate Buyers With Content

Convince & Convert

If it’s Friday, it must be my day to create some content. Marketers are busy planning, creating, optimizing, and analyzing, and for many of us, creating content is just one of many things on our to-do lists. We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. Send them more.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing  now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. Rob McCarty  is the chief operating officer at content and influencer marketing agency PopShorts.

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Content marketing is king

Sherrilynne Starkie

Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Related posts: Content marketing delivers sales leads. Facebook brand.

25 Experts Share Top 3 Content Marketing Trends for 2017

Writtent Blog

Content marketers who keep track of the current trends will have an advantage when it comes to planning for the future. Isn’t it great when you know which way content marketing is heading in the next few years and which areas to focus your efforts on? We’ve listed all the responses below: Top 3 Content Marketing Trends for 2017 and Beyond.

7 Content Marketing Secrets to Increase Organic Traffic

Convince & Convert

Here’s a question for you: How effective is your content at driving traffic to your website ? If Even if your content is performing well, there’s always room for improvement. But Build Epic Cornerstone Content. But you can’t build long lasting links without quality content to link to. The same philosophy applies when you’re creating epic content, too. In Read on!

30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity SMM

As the amount of online content produced each day has exploded over the past few years, it’s become more challenging to grab attention and stand out. The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. have a Fitbit, and Phil has a Fitbit. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). Phil Place content where they will find it.

Successful Team Involvement in Content Creation

Spin Sucks

If you are in charge of content marketing for your organization, continued quality content creation can often seem like a daunting task. You might face a few scenarios: You solely are responsible for content creation—whether that be blog content, longer form content, promotional content, gated content, newsletter content….the

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5 Content Marketing Trends to Put You Ahead of the Pack

Convince & Convert

The rapid advance of technology forces marketers and creators to reinvent the way they produce content more quickly than ever before, but the goal remains the same: Tell a great story that captivates and informs. With that in mind, here are five emerging trends that’ll help give an edge to your content marketing strategy. Influence Marketing. Dark Social and Chat.

10 Ways to Get More People to Read Your Content

Pamorama

You work hard to create great content — people should see it. Content marketing creates brand loyalty by engaging current customers and attracting new ones. Producing great content increases sales and customer referrals and offers a strong ROI (return on investment). It’s It’s a time-tested marketing method that consistently increases the value of your brand.

What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? Maybe Gates wrote an article titled “Content is King” in 1996. (Maybe Maybe this is where the phrase was coined.) He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing.

What Agile Content Marketing Means for Your Business

Convince & Convert

It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward? In 2012, a group of marketers got together to find a better way. This was the birth of the agile marketing manifesto. Techvalidate ). Pardot ).

How to Choose the Right Content Marketing Software

Convince & Convert

It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. These diagrams only tell you that there are many, many… many software solutions out there, all vying for their place in this incredibly fast-growing movement called “content marketing.”.

Review of Content Marketing Measurement Platform Squeeze

Spin Sucks

Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. Another marketing measurement platform? You can squeeze links for any of your content, as well as forms. I have something new for you to try! 11 p.m.

6 Ways Content Marketers Can Supercharge Their LinkedIn Profiles

Convince & Convert

Image via Unsplash. I see it time and time again: Stellar content marketers spend so much time developing great content for their brands that they don’t spend enough time thinking of their own brand. Of course, visual content matters too. One of the most important content elements within your LinkedIn profile is your summary. Get our  Definitive email newsletter.

When Content Marketing Lets You Down

Waxing UnLyrical

Ah… content marketing. “Let’s do some content marketing!” “Yes, let’s get a newsletter out!” When content marketing lets you down. The content is primarily New Jersey-focused. Well: If I like their content, I might refer them to someone who might indeed hire them. ” they say. Not cool. 2.

Content Marketing is More Than Just Blogging

Firebelly

Content marketing is about more than just blogging. While that’s the first thing that people think of — at least me, as a professional blogger — content is anything that can be read, watched, seen, or heard. Some basic content concepts: Written word: White papers, ebooks, newsletters, electronic magazines, online articles, print books — you name it.

The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

What has this got to do with video content marketing? Here’s the picture: Your marketing funnel is that substance your teacher was telling you about. How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience.

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