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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276
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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

Iā€™m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as ā€œ the original social media agency ā€ because we were the first social media agency created out of whole cloth in the United States.

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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix.

Fashion 409
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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isnā€™t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal followingā€”our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy.

Examples 127
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9 Twitter Best Practices for Business

Socialized

Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. Here are few tricks to help the company thrive on Twitter and join the big league. Here are few tricks to help the company thrive on Twitter and join the big league. How To Choose Twitter Handle.

Twitter 130
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11 Myths of Social Media Marketing

Webbiquity SMM

Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media is free.

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Predictions Revisited: Five Not-Too-Distant Technologies That Might Change Social Media

Ignite Social Media

Six years ago, I published the post ā€œ Five Not-Too-Distant Technologies that Might Change Social Media.ā€ In 2006 Second Life was set to be the next big thing. Now more affordable technology exists to make virtual worlds even more immersive than Second Life ever was thanks to products like Oculus Rift.