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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix.

Fashion 409
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7 examples of influencer marketing campaigns

Sprout Social

According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements. These giveaways can range from free, exclusive products to discounted services.

Examples 127
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9 Twitter Best Practices for Business

Socialized

Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. Here are few tricks to help the company thrive on Twitter and join the big league. Here are few tricks to help the company thrive on Twitter and join the big league. How To Choose Twitter Handle.

Twitter 130
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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

For me, those postulations and assumptions began back in 2006, so I’ve got 11 plus years of data and experience on what I think and what I think I think. What makes your company and its products or services better or different? What does your company not do well? Who is your greatest threat?

B2B 276
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7 Smart Ways You Can Use TBT To Grow Your Brand on Social

Hootsuite

This company has been in the same office since the 1970s, which makes for some great before and after photos: View this post on Instagram A post shared by AGS Company Automotive Solutions (@agscompanyauto) 2. When did TBT start? The history of this social media trend actually goes back pretty far. Factory TV (@shoutfactorytv) 7.

Brands 145
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. In 2006, Myspace was the most visited U.S.

B2B 190
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Giles Palmer on Old vs. New Work Ethic

Oktopost

He spun Brandwatch out as a product company in 2006 and launched the first version of ‘Brandwatch Analytics’ in August 2007. Giles is the CEO and founder of Brandwatch and also co-founded Runtime Collective in 2000 – an agency that built systems for a variety of clients.