pamorama marketing, life, social media Home About Bookshelf Links Contact 16 Free Must-Read eBooks About Social Media by Pam Dyer on February 3, 2010 Share Whether you’re keeping up with family members or growing your company’s brand, social media has become integral to many aspects of our lives. Here are some ebooks that can get you started on your path towards social media success or help you kick things up a notch if you’re already active on the social Web. Building a Social Media Team , Amber Naslund. MORE >>

But this isn’t limited to spoken word– the same can be said for almost anything written, including social media. Instead of trying to persuade people to buy your product all the time, teach them something that might add value to their lives. Here are a few examples of people diversifying their social media portfolio: 1. Whether you’re representing yourself or a business, take a look at your Tweets and Facebook posts and ask yourself this question: do I need to diversify my social media portfolio? See what I mean? MORE >>

Social marketing software company Awareness has just released the second part of its bi-annual State of Social Media Marketing report for 2012, and it makes for some pretty interesting reading. Surveying 469 marketers from a variety of industries, expertise and verticals, the report looks at how businesses are using social media (or not), the key pain points, and where businesses are heading in 2013. 68% are interested in expanding their social footprint. 50% see the need to tighten integration between social and more traditional marketing. MORE >>

He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business. Well, anyone with a Twitter account and a keyboard is a social media expert.” The fact of the matter is, you can  (and should) measure your social media efforts. If you set up your tracking correctly, you’ll be able to watch who comes from the blog, email marketing, and even your social networks. Lauderdale airport. MORE >>

We never really think about who is behind the social media accounts of our favorite companies. but someone has taken on the personality of the Old Spice famed spokesperson in order to promote their product in an entertaining fashion. Very rarely do owners and CEOs of companies take on the responsibility of running their own social media accounts. These individuals are the social voice of the company geared to inform fans of their products, services, events, coupons, and other specials. Nope.”. The Horror Story. MORE >>