article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. Currently, Smart Insights and Clutch rank YouTube as the 4 th most valuable social channel for B2B marketers. 1. There are 1.9

YouTube 111
article thumbnail

Knowledge Translation: Basic Theories, Approaches and Applications: International Development Research Centre

Buzz Marketing for Technology

Research for Health Equity >. Research Matters >. Research Matters. About Research Matters. Added: 2005-10-25 15:41. français - Español. Programming >. Other Projects >. Governance >. Key Documents >. Synthesis Papers >. Topic Explorer. Conferences & Events. Contact RM. Focus Themes. Key Documents Synthesis Papers.

Research 100
article thumbnail

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Computer Writing and Research Lab. work and social languages and genres, having to forage expertly for information (Amidon 2005; Senge 1994; Tuomi-Gröhn, Engeström, & Young 2003). Writing the learning organization: A framework for teaching and research. editor (2005). Computer Writing and Research Lab main site.

Research 190
article thumbnail

What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Market research. Good marketing always is, right? Affiliate marketing. Social listening.

Reddit 100