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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The book has its minor flaws. Depth of subject matter expertise. Stop now.

B2B 11

Why I Haven't Read Your Book (Yet)

Net-Savvy Executive

I have a pile of books on social media, measurement, and management that I'd like to get to. It sits next to another pile of books, and that's become a bit of a problem. While the social media books look potentially useful, my other exploration keeps adding books to the second pile. It's amazing stuff, so I thought I'd share them with you. So far, it's holding up.

The Spin Sucks Inquisition: Amanda Gant

Spin Sucks

The only time I was called Amanda up until 2003 was when mom got really angry. What is the Best Book You’ve Read in the Past Six Months? I’m pretty sure if book ADD is a thing, I have it. I’m in the middle of three books. By Gini Dietrich. love Amanda Gant. She is ridiculously smart and witty, which makes her hilarious and one of my favorite people on earth. three times.

Interview with Social Media Citizen: Paul Dunay | Social Media.

Social Media Citizens

Now my whole family is into sailing and racing so its hard to keep up with us. G: How and why did you get into social media business? P: I was an early adopter of podcasting back in 2005. I had worked in a speech technology firm back in 2003 creating MP3 files of our applications – which were really just me and a tech guy recording our voice and mimicking what our speech application would say.

15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

LinkedIn has enjoyed explosive growth since its debut in 2003. Remember, most people will not sit there and read an entire book on your page, so keep it short, sweet, and to the point. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Lior Levin. Help Out.

LinkedIn: Don’t Overlook The Social Media Underdog

Spin Sucks

Despite having preceded Twitter and Facebook in the social media space, LinkedIn, which was launched in 2003, has so far been unable to capture a larger share of social media users. Neal Schaffer is a Top 30 Forbes Social Media Influencer and author of the award-winning book “ Maximizing LinkedIn for Sales and Social Media Marketing.” Why is this the case?

How are association publishers building new and existing revenue streams?


The study, now in the field, investigates advertising and paid sponsorships across all types of media, including periodicals, books, digital publications, websites, social media, and apps. IMPORTANT – THIS JUST IN. Results from the study will be used to develop benchmarks for organizations to compare their own practices and identify new areas for revenue expansion. Useful Data

What Do We Need to Teach About Knowledge Work? | Computer Writing and Research Lab

Buzz Marketing for Technology

Allen 2003; Senge 1994; Stone 2006). In his substantial writings on management, Peter Drucker (2003) calls for â??a Horizontal expertise has become much more important lately, as organizations have become less modular and more networked, and as lifelong employment has given way to frequent shifts in employers and careers (Zuboff & Maxmin 2003). 2003). 2003).

4 NFL AFC Southern Division Apps for iPhones


The Texans made it to the pigskin history books by recording their first post season appearance ever last season. Head Coach Mike Munchak brought the Titans to the brink of their first playoff appearance since 2003 last year. These American Football Conference Southern Division apps put you firmly in the driver’s seat. No problem. Just for an excuse to groove on your football app.

4 NFL AFC Southern Division Apps for iPhones


The Texans made it to the pigskin history books by recording their first post season appearance ever last season. Head Coach Mike Munchak brought the Titans to the brink of their first playoff appearance since 2003 last year. These American Football Conference Southern Division apps put you firmly in the driver’s seat. No problem. Just for an excuse to groove on your football app.

The Spin Sucks Inquisition: Adam Keats

Spin Sucks

What is One Thing about Yourself that Would Surprise Most People? I’ve always loved numbers and statistics (pivot tables anyone?). I’m also a huge sports fan, but I’ve been lucky enough to be able to combine the two for almost two decades, working with the Chicago Bears as a member of the team’s official crew of statisticians since 2003. . By Gini Dietrich. Speak less. . Write less. . Never.

Class 44

The Changing State Of Blogs

Twist Image

In the early days of blogging (I started Six Pixels of Separation in 2003), I defined blogs as a personal publishing platform that enabled anyone to write something, hit the publish button, and instantly have it distributed to the world for free (and fast). business book. Are blogs dead? Why is this question being debated so much lately? Earlier today, Social Media Examiner 's Michael Stelzner invited Mark W. Schaefer (author of   The Content Code , Social Media Explained , etc.) and I on to his podcast to discuss this whole, "is blogging dead?" What is a blog? It's hard. blogger.

Meme 34

The State Of Business, Brands And Marketing With Tom Peters

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My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. In 1982 he co-authored the seminal business book, In Search Of Excellence , which has been named one of the top three business books of the century by NPR. For my dollar, he''s changed almost everything I thought I knew about business through a series of books called The Reinventing Work Series 50List Books. In 2003, I devoured Re-Imagine! business book. reinventing work series 50list book. brand.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. Don’t send emails to everyone in your address book, rather, choose your recipients carefully. Guest post by Ariel Applbaum. Historical Lessons. My answer is certainly–yes! Background on the two social media sites. Lessons. billion users.

B2B 52

How to Use Research to Create Content That Works

Convince & Convert

He co-authored  The Mobile Commerce Revolution   with Tim Hayden , a book not about mobile technology, but about mobile behavior. They are best known for being the sole providers of exit poll data for news networks during elections since 2003.) Tweetable Moments Finding the spicy meatball in a piece of data is key. He is a music maven and saucier.

Social Media "Pioneers" Tell Why

Diva Marketing Blog

reviewed movies, theatre, books, and restaurants, among other personal observations. Des Walsh, Business Coach - In 2003, there was a convergence of my enthusisam for networking, my keen interest in communication technology (for communication''s sake, not so much for the technology itself) and my then new involvement in coaching. We came, we saw, we kicked its ass. Ghostbusters.

Six Links Worthy Of Your Attention #250

Twist Image

Writing about ''s recent push to make ancient video games playable, he says, ''this software emulation project feels, to me, like the kind of thing Google would have tried in 2003. book a futurists manifesto. press books. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? sarcasm." Hugh for Mitch).

Eight steps to thriving on information overload

Buzz Marketing for Technology

Books and Reports. There are many courses and books available on developing reading speed and comprehension. Books by Ross Dawson (Incl. Living Networks book (6). December 2003 (1). November 2003 (2). October 2003 (1). July 2003 (1). June 2003 (1). May 2003 (2). April 2003 (2). March 2003 (1). February 2003 (3).

The Uberinfluencer and Bottom-Up Networks

Geoff Livingston

Every top-down single theory is positioned within a marketing book with the exception of leaderboard technologies, which are selling their services. Content creators or voices are important, and some become important due to their ability to generate peer trust (originally depicted as Connectors in Gladwell’s book), both of which can help set off word-of-moth events.

What Is Your Transparency Architecture?


Way back in 2003, Don Tapscott (of Wikinomics fame) and David Ticoll wrote a book called the Naked Corporation , and they have some good examples of companies that embraced transparency (without it necessarily being about salaries). Transparency is one of those terms thrown around in the social media world that is much easier said than done. Really? Loyalty has shot up. Be authentic.

50 of the Most Dependable Web Resources for University Students |

Buzz Marketing for Technology

CIA Library - The Central Intelligence Agency has a library, an online directory of Chiefs of State and Cabinet Members of Foreign Governments, maps and a World Fact Book that offers information on countries all over the world. 4. Bartleby - Bartleby is an online reference library that publishes literature, reference books, poetry and much more. © copyright 2003 – 2008.

The transformation of media technology

The Way of the Web

read a classic book from the ’60s on my Kindle which I’d bought on the Amazon site during lunch at a client’s office, and had already been downloaded automatically before I cam home. It all seems as natural as breathing now, but, Lovefilm – launched in 2003, Xbox streaming 2011.  (VHS lasted from around 1976 to around 2008). Paperback books hit around 1935). I’m not that old – despite what my young son might say. In the last 24 hours; I streamed a movie from the 90′s via Lovefilm on the Xbox 360.

Video 12

Marketing Needs To Be About What's New

Twist Image

If there's one quote that constantly rolls around in my brain, it's the one that I discovered in Tom Peters ' amazingly brilliant book, Re-Image! Business Excellence In A Disruptive Age (published in 2003): "If you don't like change, you're going to like irrelevance even less." -  General Eric Shinseki - Chief of Staff, U. S. reimagine book. The most creative ideas win. Great creative work has become closer to art than anything else. Still, the change in marketing is everywhere. Don't believe me? This is not about Mad Men vs. Math Men. Why is this? dramatically. analytics.

When Analog Beats Digital Marketing

Convince & Convert

columnist for since 2003, Steve is also the author of When Growth Stalls: How it Happens, Why You''re Stuck and What To Do About It , an award-winning business book now published in four languages, and Power Branding: Leveraging the Success of the World''s Best Brands. And the Beatles’ 1966 Yesterday and Today album in a butcher sleeve would net you nearly $40,000.

How To Get Serious About Your Creativity

Twist Image

" But that all changed back in 2003 when I read Steven Pressfield 's book, The War Of Art. I had known Pressfield as a fiction writer (his best-known work, The Legend Of Bagger Vance , was also a huge Hollywood hit), but as the buzz began surrounding The War Of Art, I not only found myself devouring that book, but being able to look at how I create content in a very different light. People often ask me where I find the time to write books, Blog posts, articles, etc. book oven. Here's a confession: I'm a procrastinator. Do The Work! Enjoy the conversation.

Noodling Towards Greatness

Twist Image

The best words become an article (for a major publication), a chapter in one of my business books , a segment in one of my presentations. The blessing, because I've been writing (multiple times a week) here, at Six Pixels of Separation, since 2003 and I've managed to build up a brand and audience over the course of the thirteen years. business book. Blogs have changed. article.

Lessons In Starting Over

Twist Image

started blogging back in 2003 (and have not stopped since). He recently released his latest composition, The Book of Lies , that includes a seven piece suite for bass soloing. the book of lies. "If you had to start a blog today, what would you do?". Would you do it? can't imagine the degree of complexity and much more competitive nature of trying to start a blog today. don't really blog. just write. Starting something like that, today, would require a whole other approach. With that, I started a brand new podcast. Brand new," is not exactly true. What happened today? brand.

Six Links Worthy Of Your Attention #248

Twist Image

My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist''s Manifesto ) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see". Fire up the Wayback Machine to 2003, when DARPA announced a life-log project. press books.

Watching Me Blog

Twist Image

started blogging in September 2003, and since then I have written almost three thousand posts. From e-newsletters and magazine to business books and RSS feeds, I'm constantly consuming reading, watching and listening to content. business book. Blogs are one of the most valuable marketing tools ever created. believe that. don't just say it. mean it by walking the talk. I'm proud of this blog mostly because it serves two personal Gods for me: my love of writing and my love of sharing. I had the pleasure of speaking in Oslo, Norway last week at the re:think conference. apple.

Dear Tom Peters

Twist Image

On my first day, I walked into my new office and he handed me a copy of your book, The Project 50. Up until that point, I don't think I had ever (truly) read a business book. I had given up on book reading after not enjoying my formal education. The book was small and Andy insisted that I read it before working on any projects. devoured that book. Not only did I devour that book, but it sent me on a virtual spiral to read, consume and find anything and everything like it that had ever been written before. In 2003, right before you released Re-Imagine!

The Chasm Between Knowing And Doing

Twist Image

have too many new books on my Kindle app that I have every intention of reading (and lots of older ones too). find it hard to believe that I have written close to 4000 blog posts since I first started Six Pixels of Separation back in 2003. I''m beginning to lose my passion for the word "passion," but it''s hard to find a better word to describe why anybody would put this kind of time, effort, blood, sweat and tears into anything. They''ve read the books (or watched a video on YouTube ). We have terrible habits, don''t we? have so many issues. My to do list? Right.

Great Content Is Like Pornography

Twist Image

While the notion of content as media is nothing new (it's something I was Blogging about back in 2003 and a topic I tackled extensively in my first business book, Six Pixels of Separation ), it's amazing how new and fresh this all still is for Marketers who - traditionally - have not had to focus on the role of content creator as a core pillar of their day-to-day business. If you're still struggling with content and what this all means in the context of your business and how it works within these New Media channels, you may want to read the book, Content Rules , by C.C.

What Does Eight Years Of Blogging Get You?

Twist Image

Eight years ago on this day in 2003, I started Blogging. In 2008, I wrote a Blog post called, In Praise Of Slow , that evolved into a much longer and important piece of my first business book, Six Pixels of Separation and the idea still rings true. This concept was really driven home to me after reading the book, Linchpin , by Seth Godin. You would be waiting for a new book to come out or for a published piece in a newspaper of magazine. business book. comic books. It wasn't a sense of pride or accomplishment, either. And, the answer is obvious: yes.

Homage to Brady, Our Family Cockapoo

Ari Herzog

When I moved home from college in 1999, and stayed there every day through 2003, we spent a lot of time together. One of the comments to John came from Allen Maxfield who suggested dog owners read a book called, “Merle’s Door.&# I borrowed it from the library network and read it over the course of a week. continue to mention the book to people. You moped. Musings

What New Media Must Learn From Comics

Twist Image

The comic book industry teaches us many lessons about New Media and the new consumer. Are you familiar with the comic book, Superman - Red Son ? It was released in 2003 to critical acclaim and became a nomination for the 2004 Eisner Award for best limited series. While the popularity of comic books has its ups and downs over time, it's amazing to see how it changes and adapts as an industry. This past weekend, was Montreal Comiccon and it played host to tens of thousands of fans from all over the comic book and science fiction genres. book deal. media.

The Internet Could Be Closed For Business

Twist Image

More recently, Clay Shirky (author of the bestselling business books, Here Comes Everybody and Cognitive Surplus ) summed this all up simply by saying that the concept of publishing has shifted from a complex business process to simply being a button. When I first started blogging and podcasting (in 2003), the Internet was both an open and a closed environment. Just ask anyone who has an e-book reader and can't share and exchange books between platforms or even copy and paste components of the content for their own use. business book. Once upon a time. apple.

Journalism And The New Media With Jay Rosen

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He is the author of PressThink , a blog about journalism's ordeals in the age of the Web, which he launched in 2003. In 1999, Yale University Press published his book, What Are Journalists For? business book. Episode #265 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. My professional career started off in Journalism (this was prior to becoming both a Publisher and Marketer), so yes, I have a soft spot for all things Journalism. There's also an important link between Journalism and Marketing. I'm a huge fan. assignment zero.