Social and Logical

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Oliver Peoples Online

Social and Logical

It provides viewers with a personable, interactive experience, while showcasing the product. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. I think it is important to note this video. It’s inviting, not pushy.

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Examples of consequences: the acquisition of helpful or valuable knowledge, feeling recognized, the discovery of an ideal product, service or connection. This is the only way to get desired behaviors to occur with greater frequency. These concepts are deceptively simplistic. But don’t be fooled.

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Tool versus Solutions- An Illustration

Social and Logical

They harness the power of collaboration with their customers to create products that sell. Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. And if you follow my tweets, you will also learn about other successful campaigns.

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The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Instead of first turning to tangible solutions, like the latest new platform, app, or software product, it is wiser to first invest in truly effective strategies that focus on how customers think, feel and want.