Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife
Waxing UnLyrical
JULY 3, 2013
Image: Jonas Bergsten [Public domain], via Wikimedia Commons. The good news is there’s a cure: Narrow your focus. Instead, it’s every piece of marketing jargon imaginable, slapped into one convoluted list, then followed up with a fairly unhelpful statement on ideal clients, market cap, expertise, specialization, or anything else.
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