Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. ” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Net-Savvy Executive

APRIL 1, 2011

Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. Visible Technologies Still doing what they do. Collective Intellect Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

Cymfony 152

Cymfony Social Media Tools SM2 152

Net-Savvy Executive

MARCH 30, 2011

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Competitors need more than a me-too monitoring platform to win. Aquisitions say something about the segmentation of social media analysis.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. In this guide, we go through what you need to be monitoring and how to do it.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275