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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs. Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. Where is this chatter occurring?”

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Brand Monitoring: Where Are They Now?

Net-Savvy Executive

Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. Visible Technologies Still doing what they do.

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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009. Competitors need more than a me-too monitoring platform to win. Aquisitions say something about the segmentation of social media analysis.

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Best Social Media Monitoring Tools

Bill Hartzer

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There’s no perfect solution for tracking all activity for a campaign but you can do it based on a combination of a number of factors, for example: Hashtag – Hashtags will not be used for all mentions and for all platforms but it’s a great way of isolating traffic. Price: From $49 to $349 per month. Price: Alerts are free.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Visible Technologies – Not a “self-service model like Radian6” for enterprise level clients that need more full service and want “actionable decisions based on trends within social data. They have a platform based on 3 elements – Build, Manage, Measure and they add services on top of that to help identify what is driving value for you.