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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Savvy brands will unearth this flavor of ‘influencer’ in the form of user-generated content (UGC) to amplify the authentic voice these individuals lend to their content. In Consumers We Trust.

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User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. Word-of-mouth or referral advertising is a powerful tool rooted in authenticity and trust.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

User-Generated Content (UGC) Feature content created by your customers or fans. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. You can use Keyhole Trending Topics to keep track of trending topics in your industry.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

User-Generated Content (UGC) Feature content created by your customers or fans. According to Nielsen, 92 percent of consumers say they trust user-generated content more than they trust traditional advertising. You can use Keyhole Trending Topics to keep track of trending topics in your industry.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Increase brand loyalty. Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising. User generated content (UGC) refers to any form of content created by contributors (who tend to be community members).

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