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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Nanoinfluencers’ might seem like a hot new trend, but realistically it’s a new word for an age-old marketing practice. In the past, the benefits of word-of-mouth marketing were hard to measure.

UGC 63
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User Generated Content 101

Pixlee

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. How to Leverage UGC Effectively.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. These encourage them to re-purchase and help build loyalty while helping you move products that need to be sold. Danielle Canstello is part of the content marketing team at Pyramid Analytics.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. If you’re a content marketer or freelance writer, by now you’ve heard of Ryan Law.

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10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

For example, Erica Schneider, one of the most recognized voices in the content marketing field in recent years, has developed a reputation and a thriving business by offering writing and editing tips on LinkedIn. If you’re a content marketer or freelance writer, by now you’ve heard of Ryan Law.

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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

And as Instagram has grown over recent years, that’s left many business owners and marketers with one very clear and important question: How can we use Instagram for business? When using any marketing channel, it’s important to have goals you want to achieve. Increase brand loyalty. Set some goals.

Instagram 111