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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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Will India See a Rise in Digital PR?

Waxing UnLyrical

For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers. Here are a couple of interesting statistics from the Internet and Mobile Association of India (IAMAI): The size of the digital advertising market in the current fiscal year is estimated at Rs.2,260

comScore 199
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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Diva Marketing : Thanks Joel!

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Citizen Journalism: Who is a Journalist Today?

Proactive Report

People today are always on the look out for new and faster ways to get their news. According the 2011 State of the Media report, not only do they want to be able to find it and get it fast, they also want to contribute to, and participate in, reporting the news. We analyze news and craft news releases every day.

Journal 99
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Diigo: A PR Tool for Social Media Releases

Proactive Report

I’ll be presenting this research at the PR News Digital Summit in NYC on October 5th. One of the additions to a social media news release that journalists find useful is a bookmarked research page with all resources and notes they might need to write the story. Very few PR people are providing this with their releases.

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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. The results, which they shared with the industry, TV Viewing and the “Second Screen” – What Audiences are Doing with Mobile, Tablet Devices, is a report based on the CivicScience data collection and research platform. Diva Marketing : Thanks Joel!

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Help! My Baby is Sick and Someone is Stealing My Money!

ProBlogger

I noted, as usual that mobile visitors represented about twenty percent of my overall traffic, split roughly 50/50 between tablets and smart-phones, which is exactly what I would expect from reading the latest tech news headlines. Mobile is growing like crazy. Mobile users are as good as any others, aren’t they?