Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. In this exponential success, social media played a significant role. But how did they hit the marketing bullseye with their social handles? What makes Airbnb’s social media strategy successful?

Communities 59

Communities Social Media Strategy UGC 59

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers.

Travel 94

Travel UGC Brands Tourism 94

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. 64% of consumers turn to online peer reviews (one type of UGC derived from community-driven marketing) before purchasing. How to Uplevel your Social Media Marketing .

Communities 74

Communities Social Media UGC Marketing 74

Pixlee

JUNE 23, 2020

Social media is a powerhouse for marketers, with 50% of the world’s population using at least one platform. But with so many different social media platforms, it’s a challenge to get the most out of all your social channels. 54% of social media users research products on social media before making a purchase.

Brands 77

Brands Aggregator Curation UGC 77

Convince & Convert

MAY 22, 2014

Images for the game are sourced using hashtags from a custom built content management system. It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. The style of UGC imagery also allows game players to see each locale through the eyes of travelers.

Airlines 155

Airlines Instagram Tourism Hotels 155

Pixlee

JULY 3, 2019

This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. Breckenridge.

UGC 59

UGC Brands Apparel Content 59

Pixlee

JANUARY 25, 2018

According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal. Tourism Australia. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43