Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

MAY 18, 2023

Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. This sentiment isn’t limited to a particular locale, language or culture. Similarly, building hype around product drops, launches, and promotions fits short-form video platforms well.

Video 112

Video HootSuite How To UGC 112

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Before you jump into the day’s hottest trend, be sure to use a sentiment analysis tool to understand how people are really feeling about the topic. Half of all B2B marketing content is created to generate brand awareness.

B2B 123

B2B Instagram How To Marketing 123